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B2B Research and Analytics - Chris McLaren

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MN AMA 2010 Conquering Chaos Conference Breakout Session Presentation "B2B Research and Analytics" by Chris McLaren, Director of Emerging Media, Gage Marketing; in association with Terry Collier, ...

MN AMA 2010 Conquering Chaos Conference Breakout Session Presentation "B2B Research and Analytics" by Chris McLaren, Director of Emerging Media, Gage Marketing; in association with Terry Collier, Business Development Manager, 3M Commercial Graphics, and Cory Hartlen, Agency Strategist, Radian 6

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B2B Research and Analytics - Chris McLaren B2B Research and Analytics - Chris McLaren Presentation Transcript

  • B2B Research & Analytics Chris Ch i McLaren, Gage Marketing
  • Introductions • Chris McLaren – Director, Emerging Media Gage Marketing • Terry Collier – Business Development Manager 3M Commercial Graphics • Cory Hartlen – Agency Strategist Radian6
  • Agenda • Terry Collier Overview of 3M VAS and B2B analytics • Cory Hartlen Overview of Radian6’s new integration capabilities with Radian6 s Omniture and/or WebTrends data • Chris, Cory and Terry y y Q&A on impact of new social media analytics on interactive marketing strategy
  • About Gage • Founded in 1992 by Skip Gage • Built on a foundation of technology and analytics • One of top 100 interactive agencies in the country and the 3rd largest web development agency in the Twin Cities
  • Sample of Current Clients 5
  • Terry Collier Business Development Manager 3M Commercial Graphics p
  • Achieve your visual g y goals 7
  • • Images are everywhere Images are everywhere • 600 – 5,000 ads per  , p day • Exposed to ads – 20  seconds • What do you  remember in these ads remember in these ads
  • How do you get your visual  How do you get your visual content? Understanding how the visual  d di h h i l system works and using it to get  y g g people to look at your ads!
  • Is there any real estate left? Is there any real estate left?
  • How Visual System Works How Visual System Works • Light hits eyes  g y causing a reaction • Only a certain  number of reactions  number of reactions can be received by  the brain • Brain determines  priority of what is  seen or not seen in a  seen or not seen in a limited amount of  time
  • Change Blindness g Used with permission – R. Resnik Univ of British Columbia © 3M 2010.
  • Click the screen  to start the demo .
  • Our Sales Force Our Sales Force
  • www.3m.com/vas 3 /
  • Co y a e Cory Hartlen Agency Strategist Radian6
  • INTEGRATIONS
  • RADIAN6 Most conversational and service transactions don’t INTEGRATIONS happen overnight but as a result of successful long- term customer relationships. B d now l ti hi Brands have to look at how someone interacts online with their company, brand experience, and community. p , y
  • Radian6 provides a next- generation listening platform that includes the integration of social f media monitoring and analysis with social CRM and web analytics.
  • Radian6 is pleased to offer clients i t li t integration with: ti ith • WebTrends • Omniture • Google Analytics • SalesForce.com
  • SOCIAL Radian6 allows users to integrate with G i t t ith Googlel MEETS WEB Analytics, Omniture and ANALYTICS WebTrends, WebTrends giving users the power to combine their social efforts with the power p of web analytics.
  • Web analytics allow you to: merge valuable web analytics and social media metrics, connect social media conversations to specific objectives on your website, and compare types of social media.
  • The Power of Social Metrics Combined With Web Analytics
  • content shares
  • Product Release Analysis ntent shares
  • Find Your Brand Advocates
  • RADIAN6 Radian6 provides a next- next generation listening INTEGRATIONS platform that includes the integration of social media monitoring and analysis with social CRM and web ith i l d b analytics. It offers your organization a complete social web solution.
  • Q&A B2B Research & Analytics Chris, Terry, and Cory