Web presence

http://www.ﬂickr.com/photos/josewolff/ Web Presence Establishing your business online, making yourself heard May 18, 2010 Wednesday, May 26, 2010

What is Web Presence? ✤ Your footprint, online ✤ You can be found, and you have something to say ✤ A living thing- something you build AND maintain, keep alive ✤ Your website, and more http://www.ﬂickr.com/photos/arosefromcharlie/ Wednesday, May 26, 2010

Why do you want web presence? ✤ 63% of consumers turn to Internet ﬁrst for info on local companies, only 44% of small businesses have a site ✤ Save costs by answering questions online ✤ Differentiate yourself from competition ✤ Establish authority Wednesday, May 26, 2010

What is the goal? ✤ Be Heard ✤ Highlight information, what makes you special, ways to contact you ✤ Share your thoughts ✤ Share insight, help consumers understand your industry ✤ Capture leads ✤ Create community ✤ Connect with potential customers ✤ Maintain contact http://www.ﬂickr.com/photos/saranv/ Wednesday, May 26, 2010

What defines your web presence? ✤ Website ✤ Search Results ✤ Blog ✤ Social Media ✤ Newsletters http://www.ﬂickr.com/photos/horiavarlan/ Wednesday, May 26, 2010

Where do you begin? ✤ Start with your website ✤ The foundation, the “hub” ✤ All efforts relate back to your site Wednesday, May 26, 2010

What makes a good website? ✤ Design ✤ Features ✤ Usability ✤ Accessibility ✤ SEO ✤ Content Wednesday, May 26, 2010

Web Design ✤ Plan your content, your message ✤ Target audience ✤ Site structure, sitemap, wireframes ✤ Look and feel, page layout ✤ Design that is appropriate for your audience Wednesday, May 26, 2010

What should your site do? ✤ Content management system ✤ Image Gallery, Portfolio (CMS) ✤ Contact Forms ✤ Drupal, Joomla, WordPress, ✤ Case Studies ✤ Ecommerce ✤ Store Locations, Maps ✤ Ubercart, VirtuMart, ZenCart, Big Commerce, Magento ✤ News and Events Wednesday, May 26, 2010

Usability, Accessibility ✤ How easy is your site to Web Standards navigate? ✦ What are they? ✤ How legible? Flexible? • reduce the cost and complexity of development while increasing the Accessible? accessibility and long-term viability of any site published on the Web ✤ Will it work for color-blind ✦ Why are they important? users, with larger text, with no • Speed Development images? • Simplify Maintenance, Increase Opportunity ✤ How about on mobile devices? • Open Up Access Options • Reduce Bandwidth Costs ✤ Quick loading? • Improve User Experience Wednesday, May 26, 2010

SEO ✤ Match content to keywords ✤ Properly structured code, H1 to H6 ✤ Separation of design and content ✤ Title tags, alt tags ✤ Forget META tags ✤ Links, incoming and outgoing http://www.ﬂickr.com/photos/sparkieg/ ✤ Sitemap http://www.ﬂickr.com/photos/horiavarlan/ Wednesday, May 26, 2010

Content ✤ The #1 ingredient, so quickly forgotten ✤ Who is writing the content? ✤ Brevity is key, think in bullets ✤ It’s the source for all search engine results ✤ Card sorting, content inventories, wireframes, http://www.ﬂickr.com/photos/subcess/ sitemaps Wednesday, May 26, 2010

Budget sites vs. high-end ✤ What makes sites cost what they do? “Remember, you can get a haircut at Fantastic Sam’s for $8.00 or at the salon for $140.00. Same ✤ What can you afford? basic idea, much different results.” – from ThirdandGrand.com ✤ Not all sites are equal ✤ Budgeting for long-term investment ✤ ROI http://www.ﬂickr.com/photos/myoldpostcards/ Wednesday, May 26, 2010

A new type of media ✤ Brochure site ✤ Treating the web as a static media, like newsprint ✤ Layout is rigid ✤ Pages and folders ✤ Dynamic sites ✤ Searchable, updated, interactive ✤ Content is malleable, reusable, ﬂexible Wednesday, May 26, 2010

Blog ✤ News, Recent Events ✤ Identiﬁes you as the expert ✤ Gives visitors a reason to return ✤ Content for customers and search engines ✤ Leads to higher trafﬁc, more leads, conversions ✤ WordPress, Blogger, Typepad Wednesday, May 26, 2010

Newsletter ✤ Email marketing services ✤ MailChimp, Constant Contact, Campaign Monitor, Emma ✤ Go to your customers, not wait for them to visit ✤ Offer specials, news on products and services Wednesday, May 26, 2010

Social Media ✤ Connect with your core audience ✤ More active connections ✤ Yelp, Google Reviews ✤ Twitter, Facebook, LinkedIn ✤ Be yourself, mix of personal and business. Share ideas. Wednesday, May 26, 2010

http://www.ﬂickr.com/photos/darkmavis/ Do you have a web presence? ✤ How are you going to start getting noticed? ✤ How are you going to keep your audience engaged? ✤ How can you adapt to these changes? Wednesday, May 26, 2010

Be social, stay flexible, say something online ✤ Dan Moriarty, Web Design and Development ✤ http://www.danmoriarty.com www.linkedin.com/in/danmoriarty @minneapolisdan Wednesday, May 26, 2010

Web presence

by Dan Moriarty on May 26, 2010

Accessibility

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Web presence — Presentation Transcript