Forms and conventions
The Masthead in  hip hop magazines        The font in hip  goes along the top       hop magazines  of the page in big     ...
The Masthead goes along                                    the top in a big funky font                                    ...
The magazines I looked at mad mastheads at the top of the page in big bold lettersto stand out, it also had a quite new fe...
The photography that I looked at in                                        other magazines is either shot on              ...
The masthead in this contents page is set out differently in a big font to stand out in black against the grey background....
Masthead     pictures       Cover lines     Wring in columns
In magazines I have researched they presented there contents page Masthead inmany different ways. Lots just have it in a n...
The writing stylesin magazines areall different but theset out of thewriting on acontents page isnormally in onesmall colu...
Other magazine cover lines normallyare just set out in a normal font infront of a picture or near other writing.I set out ...
My double page                                                            spread follows                                  ...
How does your media product represent particular social         groups?
dominant representation  The dominant representation of teenagers has connotations of;                                    ...
This is my front cover magazine, it haslots of conventions on it that wouldrepresent my social group in a certainway. A hi...
The class of my magazine is C1 to D this is working class getting into skilledworkers. The hip hop genre is mainly all wor...
What kind of media institution might distribute your media     product and why?
magazine institutionshttp://www.bauermedia.co.uk/   http://www.ipcmedia.com/     these are two of the key magazine publish...
I would choose the publisher company Bauer as it is one of the leadingcompanies for media publication. I also think it wou...
Think about how your magazine, as a product, could be          extended into other media areas ?My magazine product could ...
This is from a portfolio ofBauer media and showssome demographicinformation about thisinstitutions abcs statisticaldata ab...
Being the only hip hop music magazine genre in a big publishing institution mighthave some disadvantages especially if the...
Who would be the audience for   your media product?
For the final product of my magazine the audience is the same as it is on my pitch. Theaudience for my final product shoul...
The audience for the finishedpiece is still the same as it usedto be from the planning stages               Mostly malethr...
How did you attract/address     your audience?
Through research of other hip hop magazines that are aimed at the same targetaudience that I am aiming for, I designed my ...
This cover line is very big                        and should stand out to the                        audience. At first t...
Informal languageBreakers, Rappers, Lockers,Poppers, freestyle, battle, repand Manickz.  In the double page spread I have ...
What have you learnt about technologies from the     process of constructing this product?
In my media project I used a lot of                technology software.I used Microsoft WordI used Microsoft Power PointI ...
I used Photo Shop shortly inI used Slideshare in Research,      I used Blogger In Research,         the planning but mostl...
In my media project I used a lot of technology                   hardware.I used a Canon 60 D cameraI used a FlashgunI use...
I use the memory disk             The flashgun was harder to       I used a Canon 60 D camera ineveryday on my phone but  ...
TechnologyCould you have completed your project without using any technology?I think doing the project without using any t...
What pieces of technology could you have done without?I could have done without using a flashgun on my camera. It was for ...
Which piece of technology couldn’t you do without?It doesn’t sound like it should be an important piece of technology hard...
What were the positives of using technology?Some positives of using technology was when you finally worked out how to work...
Looking back at your preliminary task,          what do you feel you have learnt in the          progression from it to th...
The experience has taught me to use any extra time in trying to finish work and   making it better as you cant leave it to...
This is the preliminary work I did. The front cover was done without the use ofmuch planning and I had very little skills....
This is my final product and compared with the preliminary task it looks so much better. Youcan tell that there was planni...
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  1. 1. Forms and conventions
  2. 2. The Masthead in hip hop magazines The font in hip goes along the top hop magazines of the page in big is quite new writing to stand out. and hip looking and stands out.There is normallywriting information The clothes theof other artists in a man is wearingsmall column near is normallythe side of the represented inpage. hip hop with the The name of the baseball cap main artist on the also looking front of the quite confident. magazine stands out and is normally underneath the head. Normal in any magazine is the barcode.
  3. 3. The Masthead goes along the top in a big funky font to stand out and fit the genre. Just like The Source it goes along from one side to the other to fit the whole page. The style of the photography is very much The name of the street, hip hop culture. Artists is on the The photo is shot from a body in line with low angle to show his arm in a big dominance and to make size and quite a the Artist look bigger. It graffiti looking also is shot on location on font to make it fit the street which is in with the different from some hip culture and hop magazines which are genre of the shot in a studio. magazine. Barcode in aThe information of bottom corner.other Artists is on theleft hand side in asmall column.
  4. 4. The magazines I looked at mad mastheads at the top of the page in big bold lettersto stand out, it also had a quite new feel to the font and fitted in with the rest of thepage. I used a masthead at the top of the page as well which stands out and uses upall of the free room above the head of the artist. I used a font which fits in with mygenre and it makes it look like a hip hop magazine. So for the masthead I used formsand conventions. In the magazines I looked at they used extra information and put it at the side of the page sometimes there are cover lines but don’t draw the reader in as they arent that big and colourful. In the magazines I researched the cover lines they used stood out and took up a portion of the page. They also had a little bit of extra information underneath which would also stand out. I used
  5. 5. The photography that I looked at in other magazines is either shot on location or shot in a studio. I shot mine on location because it made it look more street. The style of photography is for a hip hop magazine. This is why I thought I would follow the convention as it would make the magazine fit in with other magazines in the hip hop genre. I followed it by making the person in the photo pose with a confident stance.Magazines normallyhave a barcode on thefront page. It is normallyin the bottom corner and I presented this item in The fonts in Hip hop magazines are very newthe bottom right corner. looking and are big and easy to read. They are neat probably for the people who scan pages. This is why my fonts are big look quite funky but are still easy to read.
  6. 6. The masthead in this contents page is set out differently in a big font to stand out in black against the grey background. Most hip hop magazines contents page mastheads are all different but have a new font look and are easy to read.The style of photography in contents pagesis very much the same all way through ahip hop magazine. The confident lookingstance in quite trendy looking clothes orsuits. The writing in contents pages I have seen and researched have it set out in neat columns using most of the height of the page. With sub headings in the writing. Set out in one big section
  7. 7. Masthead pictures Cover lines Wring in columns
  8. 8. In magazines I have researched they presented there contents page Masthead inmany different ways. Lots just have it in a normal layout of a word but some set itout differently. Like the example I have pictured on the left. They are all set outdifferently and in different fonts or styles at different parts of the page or havedifferent ways to make it stand out. I presented my masthead by using a white fontin front of a black background . I followed the convention as I made my Mastheadstandout and used a very different font to most other magazines on the market. The set out of the contents pages I researched would normally have a picture and a column of writing underneath or overlapping the picture. There are also a couple of cover lines as well. I presented my contents page in 3 sections. The main picture the masthead and cover line. Then a black background with another cover line and photo. Then the final section has a white background with two columns of writing and two cover lines. I challenged this convention as to make my contents page I put everything in that a normal contents page would have but change the set out with sections and used lots of cover lines behind yellow shapes to
  9. 9. The writing stylesin magazines areall different but theset out of thewriting on acontents page isnormally in onesmall column. I The photography in magazines I havepresented my researched has normally been of a musicwriting in 2 artists in a studio with some shots oncolumns so I could location. Also lots of the photos are shot infit more the medium range with medium long shotinformation on. I and medium close up. I presented somedeveloped the of my pictures in the medium range andnormal one some where long shot, I also set mycolumn writing photos on location on the street. Istyle into 3 with progressed the studio shots and put mytwo columns for artists on the street shooting on location
  10. 10. Other magazine cover lines normallyare just set out in a normal font infront of a picture or near other writing.I set out my cover lines in a differentway. I set them out so they would Page numbers are a normal thing tostand out more in a different way, I insert in a magazine contents page. Input them in front of black and then magazines I have looked at every oneyellow shapes which where rasterized had page numbers onto show whatin Photoshop so I could rub them out page to go on. I presented the pageto create the shape I wanted. I think numbers in two columns with writing. Ithat I challenged the normal also put it in a green font so it wouldconventions of a cover line but it stand out but also fit in with the themecould have been developed as I used colour of my page. I followed thea font a bigger font to make it stand convention as normal magazines haveout, just the background I changed to them and I didnt change how theymake it look better. where set out.
  11. 11. My double page spread follows conventions of a normal hip hop magazine. This is because the photo takes up one page and has its masthead lower down, more like a cover line. The photography style is very much street and would work for my audience. The secondary photo would bring the break-dance crowdThe writing style of the photo is in two neat columns into the magazine ifseparated with 5 questions a photo and information about they didnt know itManickz. This is seen throughout other hip hop magazines. was an all round hip hop magazine.
  12. 12. How does your media product represent particular social groups?
  13. 13. dominant representation The dominant representation of teenagers has connotations of; - being loudIn my media piece I would - un-controllablesuggest most of the audience - trousers very lowwould be in their twentiessuggesting that most of them - having mobile phoneswill probably be past being - bad behaviourmischievous like a teenagerwould be. This isnt to say there - mischievouswont be any teenagers readingjust that the social groups Ihave set my magazine to don’treally act like a stereotypicalteenager being moody andviolent.
  14. 14. This is my front cover magazine, it haslots of conventions on it that wouldrepresent my social group in a certainway. A hip hop magazines front coverphoto is normally of the artist lookingvery confidently at the camera. In minehe is still looking at the at the camerabut showing how fun the social groupcan be. Many people would believethat a guy stood down a alley wouldautomatically but in the it shows thatthe genre isnt all about gangs andcrews fighting it is about respect andbeing nice outside of battles andevents.If I was to look at this as a real mediatext I would feel that the social groupwould be male of about social class C1to D and age around 16 up to 30.
  15. 15. The class of my magazine is C1 to D this is working class getting into skilledworkers. The hip hop genre is mainly all working class as it is from blackculture in the Bronx in New York city. The hip hop culture is very much a blackcommunity so I would expect a lot of the readers to be black. The reason myphotography doesn’t have any one black in is that where I live there are fewethnic minorities. This is why my media product only seems to show the whitesocial group. some of the cover lines on the top left of the page have blackrappers on and this shows that my audience is still aimed at the blackreaders.
  16. 16. What kind of media institution might distribute your media product and why?
  17. 17. magazine institutionshttp://www.bauermedia.co.uk/ http://www.ipcmedia.com/ these are two of the key magazine publishers in the uk. Bauer Media owns more than eighty influential media brands spanning a wide range of interests. "Bauer Media reaches over nineteen million UK adults across multiple media channels". IPC Media produces over 60 media brands "reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 20 million users every month" .
  18. 18. I would choose the publisher company Bauer as it is one of the leadingcompanies for media publication. I also think it would benefit from a hiphop magazine as it hasn’t yet published a hip hop magazine which in turncould widen its audience bringing in more customers. Bauer own over 30radio stations and bringing my magazine to this publication company couldhelp me spread the word of this new magazine quickly and as it is asuccessful company I’m sure that my magazine wouldn’t fail. Bauer owned radio station.
  19. 19. Think about how your magazine, as a product, could be extended into other media areas ?My magazine product could be extended in many ways. I havethought that since my product is hip hop based it can’t really haveits own festival as there are no big hip hop festivals, mainly eventsand gigs. So maybe I could have a TV website where yousubscribe for a year for a certain price to see videos of every hiphop gig around including break-dance events and rapping and thewhole hip hop culture in one website. I could also expand theproduct onto YouTube creating a whole page of just cut downversions of the clips you can subscribe to on the website so peoplewill want to watch more and subscribe to the website. There couldalso be a possibility with this production company to have a radiostation as they already have more than 30 successful stations. Thiscould attract audiences as lots of people use YouTube everydayand giving a taster of the music and videos sometimes just isntenough bringing customers to subscribe.
  20. 20. This is from a portfolio ofBauer media and showssome demographicinformation about thisinstitutions abcs statisticaldata about its audiencefigures taken over a 6 monthperiod.As you can see on the chartthe womens sector takes upmost of the number dataaccumulated. But the realchallenge would be empiremagazine which isnt a musicmagazine but is a bigentertainment magazinewhich has over 170,000readers or subscribers.There are only three musicmagazines which aren’t hiphop magazines. This couldbe seen as a good thing butalso has a negative side as itwould have to take on all theother magazines as a singlegenre.
  21. 21. Being the only hip hop music magazine genre in a big publishing institution mighthave some disadvantages especially if the audience like the other three musicmagazines more. They get around 40 – 90,000 readers where my estimate for thefirst 6 months was 30,000. Saying these magazine companies have been aroundfor a while I will have to work my way up and get known which is why I would haveto have a advertising campaign which would involve TV commercials andinformation in newspapers, leaflets at hip hop events and stalls selling othermerchandise to get the magazine known. This is why having Bauer as my mediadistributor would be helpful as they already have very good music magazines whichhave radio stations and other extras to go with the magazine. This extra backingfrom Bauer could boost the magazines ratings and advance my audience to a morelarger sum bringing the statistical data views up.
  22. 22. Who would be the audience for your media product?
  23. 23. For the final product of my magazine the audience is the same as it is on my pitch. Theaudience for my final product should aim at males16 to 30 years of age of a hip hopbackground. The hip hop genre is based on black culture in America that is why mostrappers black. But as I live in York which is pretty much a white ethnic background city.Therefore I think that it should be an all round ethnic magazine.The social classification of the magazine should be C1 to D. The reason for this is thehip hop genre is a very much working class society. The clothing in the my finishedproduct is what my audience should wear; Dickies workpants 874, baseball cap,hooded jumpers, windbreakers, beanie hats, Puma Suede, Adidas Stan smiths etc.
  24. 24. The audience for the finishedpiece is still the same as it usedto be from the planning stages Mostly malethrough to this moment, as mymedia piece fits in with the genreand the hip hop genre is veryspecific. Interested in hip hop genre Social class C1 to D Working class 16 to 30 year olds. Mostly black ethnicity but as I live in York it would mostly be white
  25. 25. How did you attract/address your audience?
  26. 26. Through research of other hip hop magazines that are aimed at the same targetaudience that I am aiming for, I designed my front page so my audience will wantto pick it up and take it around with them. I don’t want it to be a magazine you hideas you don’t want people to know you read it. I want people to be able to read itmore than once to get all the information from it. this is why the mast head was bigand went all across the page.The image on the front is of the artist featured on the double page spread standingin a alley way which fits my genre. The reason for this is because it looks like theentrance alley way down Brixton academy which is where the UK world BboyChampionships is held which is the biggest and most influential hip hop event inthe UK. this for most hip hop fans would make the photo stand out to them as it Ibelieve it is a very street looking photo.
  27. 27. This cover line is very big and should stand out to the audience. At first they will see the writing saying album exclusive as it is in a red font. They should then see the bigger writing saying Manickz. The fonts only let capital letters so it stands out even more I thought this was a good effect.The photography in my magazine should havesomething in common with the reader. This photois kind of formal but has a relaxed feeling to it butthe artist still has lots of confidence and wearsstreet stereotypical clothes. This speaks to theaudience as they will own baseball caps andhooded jumpers and hip hop, break-dance clothes.
  28. 28. Informal languageBreakers, Rappers, Lockers,Poppers, freestyle, battle, repand Manickz. In the double page spread I have used some slang words and words to do with hip hop. This should for my audience make them understand the writing on the double page spread more and attract them to read it.
  29. 29. What have you learnt about technologies from the process of constructing this product?
  30. 30. In my media project I used a lot of technology software.I used Microsoft WordI used Microsoft Power PointI used Photoshop CS3 and 6I used Slide shareI used BloggerI used Survey MonkeyI used a internet browser (Internet Explorer)I used Google ImagesI used Blackboard
  31. 31. I used Photo Shop shortly inI used Slideshare in Research, I used Blogger In Research, the planning but mostly inPlanning, Production and for my Planning, Production and for the production of my evaluation as a online work bookevaluation. This was a very magazine . I used it for to keep all my work on instead of making my Front page,helpful piece of software as made using paper and files. This wasit quicker and easier to upload Contents page and Double the first time I had ever used a page spread. I hadnt usedPowerPoint presentations in a blog so at first wasnt too sure the software before but Ineat and easy way. I had never what to do but after a while I quickly got the hand of itused the software before but it learned a lot of things like from help from peers andtaught me to upload uploading Photos and links to tutors. The using of rulers the blog and how to edit them.PowerPoints onto my blog and for alignment and using lots This was helpful when uploading of different colours tohow to copy very long links using Slidshare presentations as otherthe control button and A which I separate parts in the wise I would have had to upload different pages made it lookhad never done before. the pages one by one. more professional.
  32. 32. In my media project I used a lot of technology hardware.I used a Canon 60 D cameraI used a FlashgunI used a HTC Camera PhoneI used a ComputerI used an iPad 2I used a Usb stickI used a phone memory card tostore data.
  33. 33. I use the memory disk The flashgun was harder to I used a Canon 60 D camera ineveryday on my phone but use than the camera as you taking some of my photos. Iwithout knowing as had to put it on the right borrowed this from a friendeverything these days are setting to work. I learnt how but I had used it before as weautomatic. I put my Usb leadinto my computer and had to to set up the refractor and take photos quite a lot. Iaccess files and put files into choose the right setting and learned how to choose thethe right place so I could save how many bursts to use. right settings and change thethings onto it successfully Every time I took a photo it iso and aperture to make surewhich is harder than it looks took the flashes twice to keep the photos werent tooas there are automatic files the light on. bright.which have some photos inbut I had to find more fileson it so I created a mydocuments on my phone
  34. 34. TechnologyCould you have completed your project without using any technology?I think doing the project without using any technology could be possible but you would have to have a camera or a painting as you dont want a magazine without pictures as it would be all writing. The rest should all be possible, for instance when you are researching you can look at existing magazines and products for ideas. You would then have to cut out the bits that you wanted onto a scrapbook and write about it on paper. If you had to change anything you would have to rip out the other page and change what you need. You couldnt do the project without a camera as you need to put images onto the piece. I think Photoshop was quite essential to change some settings on the photos to bring the sharpness and colour out more. It also helped in the layout of the piece using rulers. If you where to do the front cover by drawing it would look very un-neat and unprofessional. You would also have to rub the lines you made to make sure everything you draw on was inline and it wouldn’t look good or like a finished piece, it would look like a rough draft especially if I drew it. I could have also done my questionnaires by hand and worked out the analysis and put it into tables by using maths and percentages. It would take more time but the that is a part that could also be done without technology.
  35. 35. What pieces of technology could you have done without?I could have done without using a flashgun on my camera. It was for extra light when I was in a darker place. Instead of using the flash gun I could use the flash on the camera, it’s not as bright but I didn’t really need it.I also wouldn’t have needed to use my HTC camera phone but I used it when I didnt have my Canon 60 D. The photos from the phone werent the best as there isnt much shake resistance and lots of the photos I took where blurred. This is why I could do without the phone as it wasn’t the best way to get good quality photos.Another thing I could have done without was a memory stick. I used the memory card in my phone for most of the things I needed to save. At the start of the project I used a memory stick but then I lost it. I always had my phone on me so I used the data connection cable to connect to the computer via usb.
  36. 36. Which piece of technology couldn’t you do without?It doesn’t sound like it should be an important piece of technology hardware to use in this project but itwas very helpful for me. My iPad 2 helped me write more correctly as some of the buttons on mycomputer don’t work so I dont have any shift, caps lock button, letter a and number 1. This made itharder to write things as I had to copy and paste everything I needed so I would copy a letter a and gothrough putting a’s in by using ctrl v. This was time wasting so I used my iPad and wrote everything onthat then I could upload things straight to blogger.A camera is a very important piece of equipment that was needed to complete the work properly. ICouldnt have done without the Canon 60 D I used it helped make some of the photos look moreprofessional as it stopped the shake and blur of the picture and the overall picture quality and colourwas better.
  37. 37. What were the positives of using technology?Some positives of using technology was when you finally worked out how to work a complicated piece of software or hardware. For example the camera I used had lots of settings on the camera and also on the lens as I used Manual focus not Autofocus. I was very pleased when I could work the camera without the assistance of my friend who knew a lot about cameras.Another positive of using technology was getting the hands of using Photoshop Cs3. At first I thought the software was going to be hopeless for me as I didnt understand anything on it or how to change different layers around. A class mate helped me understand the software more as she used the product quite a lot and for me was my first time. The most positive part of using Photoshop was putting together my contents page which is my favourite page as it looks very good. It was also a positive when I finished doing my pages and had all three finished pages on screen that was a positive of using Photoshop.What were the negatives of using technology?A negative of using technology was using hardware and software that I had never used before. It was a struggle to get to grips with some of the software like Photoshop and also blogger. This made it quite hard to start the production of the work as it took me a while to get a deeper understanding of the software. a bad experience I had during the production of the piece was when the camera I was using went a bit weird and the flash didn’t work and some of the settings didn’t work properly. Then I realised that some of the settings where not right and I fixed the problem. This still took quite a long time to fix and wasted an hour out of my photography schedule. Another annoying part of using older technology was using slow computers with limited disk space, if I didn’t have a memory card with me I couldn’t save anything and if I saved from Photoshop it would take a while.
  38. 38. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?I feel that I have gained a better understanding of my audience and progressed this from thepreliminary task. A magazine has a set genre and the conventions of a magazine need to beset for that genre. Putting your audience in mind could make your magazine look like thegenre you want it to be especially if you put sub genres in and make it look like you think itwould on other magazines.Some of the conventions I used in my preliminary task where developed in my magazine as I had planning and research and also a audience to fit my pages to. The photos had to be represented in a different way from other magazines. For my preliminary task we had verylittle planning for the photos that we took. That was why the photography isnt very good. This is where I think I progressed very well. The photography that I used in my final product ismuch more clearer and had much more planning. I also followed a stimulus which helped me progress the photo into looking more professional. I didn’t do anything dramatical with the editing in the preliminary except for cropping the photo. I progressed and learnt how to change the sharpness and RGB colour of the photo in layers. I also learnt how to put affects onto the photos.
  39. 39. The experience has taught me to use any extra time in trying to finish work and making it better as you cant leave it to the last minute as there is vast amounts of work. Another good thing to do is ask the teacher for help as they won’t know your stuck or confused if you just sit there. I never used to ask for extra help outside of lessons and agree to doing it but now I am in a level the step up of work and the load of it is much harder than GCSE so any help was appreciated and it taught me that you shouldn’t be scared to ask questions and also listen to teacher advise and criticism as it is for the best. It also taught me that timekeeping and organisation is essential for getting work done on time.Some skills I learnt during the production stage;- how to use Photoshop.- how to use a Digital - SLR camera.- how to make a blog.- how to read my target audience.- Using these skills for weeks developed my skills and these skills are shown throughout my newspaper article. These are the skills I feel I got better at during the production of my media piece.
  40. 40. This is the preliminary work I did. The front cover was done without the use ofmuch planning and I had very little skills. The contents page is just a rough draftmuch more like a flat plan than an actual page. It sets out the details of thecontents in very little detail. The background for both of the pages are basicallythe same that is the only thing that could tell you it was that front covers contentspage.
  41. 41. This is my final product and compared with the preliminary task it looks so much better. Youcan tell that there was planning a lot of thought time and skill went into it. Making the finalproduct was nothing like the preliminary task as the final product was done for a specificaudience and social class, meaning the Mise – n – scene and conventions of amagazine had to be done in a specific way.

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