How games can be used for marketing
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How games can be used for marketing

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Games have become a real opportunity in your marketing mix. ...

Games have become a real opportunity in your marketing mix.
Learn about:
- the opportunity behind games;
- the three intentions for using a game in marketing;
- the five action principles that you can incorporate into your game; and,
- the data behind the games.

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    How games can be used for marketing How games can be used for marketing Presentation Transcript

    • WHO ARE WE?Studio specialising in games and mobile development.Believe in our hearts that play and fun are vitally important to livesand happiness.
    • WHY GAMES?
    • THE TICKLES"In the distant future, they will have what I call the Tickles. People will gointo a big darkened auditorium and they will be mass-hypnotized. Insteadof identifying themselves with the characters on the screen, they will bethat character, and when they buy their ticket, they will be able to choosewhich character they want to be. They will suffer all of the agonies andenjoy the romance with a beautiful woman or handsome man. I call themthe Tickles, because when a character is tickled, the audience will feel it.Then, the lights come up, and its all over." 
    • BRAND PROMOTION• Create brand advocates• Develop a new communication channel• Encourage positive brand associations
    • PRODUCT AWARENESS• Make the product the hero• Cross promote products• Integrate online & offline experience
    • BEHAVIOUR CHANGE• Recognise that it is difficult• Give the tools to understand the behaviour• Reward positive behaviour & punish negative
    • COMPETITIONHuman desire to be the best.ExamplesHigh scoresLeaderboardsHead-to-Head challengesWhy?Drives users back for return visits.
    • ACHIEVEMENTCarrots.ExamplesBadgesUnlockingLevel upReally - any form of game rewardWhy?Drives users back for return visits.
    • COMMUNITYShare a common cause.ExamplesTeamworkUsing platforms toconnect playersGiftingWhy?Helps keep engagementlevels higher for longer.
    • CREATIVE EXPRESSIONPersonalisation that gives freedom.ExamplesMake your own...Choose your favourite...Decorate with a...Why?Helps players to feelempowered & free.
    • DISCOVERYSurprise!ExamplesSolve a puzzleFind the hidden objectCombine elementsWhy?Encourages explorationand return visits.
    • DATAYou may want to measure:• Daily Active Users / Monthly Active Users• Sentiment• Social shares• Session length, time, and date• Number of unique players• Retention ratePrioritise your updates by using this data.Think about spending half your budget on the coregame, and divide the remaining budget into threeupdates.
    • CASE STUDY 1 http://j.mp/10KT20h
    • CASE STUDY 1Brand promotion:A Christmas gift for staff andclients.Challenge & Achievement:Defend yourself and earn a highscore.Community: Leader boards.Discovery: Hit the Yeti for asurprise snowball machine gun.
    • CASE STUDY 2 http://j.mp/XCcrUx
    • CASE STUDY 2Brand promotion & behaviour change:Highlight the partnership between brandsand raise awareness about endangeredspecies through positive action.Challenge & Achievement: Attractanimals by earning gumnuts, earngumnuts by playing minigames.Community: Challenge friends and visittheir wildlife sanctuary.Discovery: New animals unlocked assanctuary grows.
    • THANK YOU :)WWW.MINIMEGA.COM.AUINFO@MINIMEGA.COM.AU+61 7 3040 6080@MINIMEGA