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on social media management for celebrities social media management for celebrities   BUS 545 Business 2.0: Digital Age Bus...
Wall- e  What will we talk about? <ul><li>Social Media   (SM) Awareness </li></ul><ul><li>Situation Analysis in SM </li></...
Wall- e  If You Don’t Control Social Media, It Will Control You! Social Media Awareness What celebrity knows about SM How ...
<ul><li>Video </li></ul><ul><li>Student  </li></ul><ul><li>Interviews </li></ul>Vimeo  -  Student   Interviews
Wall- e  Be  a ware of  w ho you are,  w ho is  y our competitors ,  w here you are   ! ! <ul><li>Situation analysis in SM...
Wall- e  Famous People Need to Have a Plan! <ul><li>Social Media Communication: </li></ul><ul><li>Strategy set-up </li></u...
<ul><li>Video </li></ul><ul><li>Levent E rgün </li></ul>Vimeo  - Levent Ergün
Wall- e  examples How many  like ? Official videos? Fan-made videos? Banner* * Badem
Wall- e  Recreate  Your Account and Don’t Forget to Customize it! <ul><li>Creating accounts </li></ul><ul><li>Clean- up fa...
Wall- e  Official Website is a must! <ul><li>Of f icial web site means, high quality videos, photos, correct information <...
Wall- e  Social Media Management in 3 ways  Official accounts 1.  Manager- based management 2.  Sharing videos   &   photo...
<ul><li>Video </li></ul><ul><li>Badem </li></ul>Vimeo  - Badem
Wall- e  Social Media Management in 3 ways  Mix these 3 ways, or not? Dilemma!  Don’t mix  1 and 3! Maximum 2 entry for th...
Wall- e  Social Media Monitoring <ul><li>monitera </li></ul><ul><li>M anaging the pages </li></ul><ul><li>Controlling the ...
Wall- e  Social Media Monitoring Software www.googleadplanner.com Key words Advertising www.adwords.com Key words for goog...
Wall- e  <ul><li>A fter creating accounts and gathering the fans in one official page,  they  reply the feedbacks </li></u...
Wall- e  Additional Implementation apps Positioning in new trends is important for medyasos They use all of the audience c...
All   photos
<ul><li>Special thanks to </li></ul><ul><li>Medyasos </li></ul><ul><li>Badem </li></ul><ul><li>Levent Ergün </li></ul><ul>...
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Social Media Management for Celebrities

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According to the lecture of Business 2.0:Digital Age Business in Istanbul Bilgi University MBA Graduate Program

Published in: Technology, Business
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  • What he- celebrity- knows about SM : celebrity nin SM ne olcude bildigi, farkindaliginin ne oldugu cok onemli. Bu konuda ona bilgi saglanarak, SM anlatilabilir ve farkindalik yaratilabilir. Muzisyenin profesyonel hayatina, imajina SM nin yapabilecegi katkilardan bahsedilerek, imajiyla butunlesik bir SM bilinci yaratilir. FB: muzisyen hakkinda updated bilgilerin yer aldigi bir mecra olarak kullanilmalidir. Muzisyen hakkinda son haberler, konserler, sanatcinin kendini surekli hatirlatmasi, ununu pekistirmesi acisindan onemli. Ornegin hande yener, atma sarkisini duvarina yepyeni seklinde post ederek yorum almak istemistir, sonra bu yeni haftaya atma ile baslamaya ne dersiniz turunde hatirlatici ve sempatik ifadelerle son klibinin tanitimini yapmis ve surdurmustur. TW: twitterin dinamigi ise, nerede ne yaptigini, neyle ilgilendigini ve ne dusundugunu soylemesi icin FB den daha uygun, cesitli twitter kullanimlari var, hangi strateji secildiyse o dogrutuda atilan tweetler muzisyenin dinleyiciyle iliskilerini guclendirip yatay bir iletisim kullanmasina olanak saglayacaktir.
  • Transcript of "Social Media Management for Celebrities"

    1. 1. on social media management for celebrities social media management for celebrities BUS 545 Business 2.0: Digital Age Business serraaybarshurigulsaritunali
    2. 2. Wall- e What will we talk about? <ul><li>Social Media (SM) Awareness </li></ul><ul><li>Situation Analysis in SM </li></ul><ul><li>SM Communication & Strategy Setup </li></ul><ul><li>Setup & Community Building </li></ul><ul><li>Content & Community Management </li></ul><ul><li>SM Monitoring </li></ul><ul><li>Strategical Consultancy & Up to Date Trends </li></ul><ul><li>Implementa t ion, Flyer Ads, App, Sponsorship </li></ul>
    3. 3. Wall- e If You Don’t Control Social Media, It Will Control You! Social Media Awareness What celebrity knows about SM How to use facebook How to use Twitter
    4. 4. <ul><li>Video </li></ul><ul><li>Student </li></ul><ul><li>Interviews </li></ul>Vimeo - Student Interviews
    5. 5. Wall- e Be a ware of w ho you are, w ho is y our competitors , w here you are ! ! <ul><li>Situation analysis in SM </li></ul><ul><li>Brand analysis </li></ul><ul><li>Competitors analysis </li></ul>How many accounts? How many fan page s ? How many followers? Is there any fake accounts? Quality of the videos? Who to follow?
    6. 6. Wall- e Famous People Need to Have a Plan! <ul><li>Social Media Communication: </li></ul><ul><li>Strategy set-up </li></ul><ul><li>Positioning </li></ul><ul><li>Communication genre </li></ul><ul><li>Key roles within society </li></ul>
    7. 7. <ul><li>Video </li></ul><ul><li>Levent E rgün </li></ul>Vimeo - Levent Ergün
    8. 8. Wall- e examples How many like ? Official videos? Fan-made videos? Banner* * Badem
    9. 9. Wall- e Recreate Your Account and Don’t Forget to Customize it! <ul><li>Creating accounts </li></ul><ul><li>Clean- up fake account </li></ul><ul><li>Page customization </li></ul>Need to be advertiser first Gathering the accounts on facebook, not on twitter ‘‘ Verified‘‘ In Turkey Don’t use fan-based account
    10. 10. Wall- e Official Website is a must! <ul><li>Of f icial web site means, high quality videos, photos, correct information </li></ul><ul><li>Page customization means, managing correct content, correct name/nickname </li></ul><ul><li>On twitter, nobody doesn’t have rights to change fake named twitter accounts </li></ul><ul><li>Need to add watermark to videos </li></ul>
    11. 11. Wall- e Social Media Management in 3 ways Official accounts 1. Manager- based management 2. Sharing videos & photos and status 3. Managing by h er self
    12. 12. <ul><li>Video </li></ul><ul><li>Badem </li></ul>Vimeo - Badem
    13. 13. Wall- e Social Media Management in 3 ways Mix these 3 ways, or not? Dilemma! Don’t mix 1 and 3! Maximum 2 entry for the news, videos, launch…etc Maximum 30 seconds for strong communication Celebrity‘ s style & the way of communication How many people to reach? Interface for facebook
    14. 14. Wall- e Social Media Monitoring <ul><li>monitera </li></ul><ul><li>M anaging the pages </li></ul><ul><li>Controlling the pages in emergencies </li></ul><ul><li>N eed to pay to use </li></ul>
    15. 15. Wall- e Social Media Monitoring Software www.googleadplanner.com Key words Advertising www.adwords.com Key words for google searchs Especially for corporations Semih Sayg ı ner wants it
    16. 16. Wall- e <ul><li>A fter creating accounts and gathering the fans in one official page, they reply the feedbacks </li></ul><ul><li>S earching potential social media for the celebrity </li></ul>Strategical Consultancy and Up to Date Trends
    17. 17. Wall- e Additional Implementation apps Positioning in new trends is important for medyasos They use all of the audience contact points They are searching for new contents an new applications sponsorships They adds new sponsorship agreements to their portfolio
    18. 18. All photos
    19. 19. <ul><li>Special thanks to </li></ul><ul><li>Medyasos </li></ul><ul><li>Badem </li></ul><ul><li>Levent Ergün </li></ul><ul><li>Bilgi students </li></ul>
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