Francesco D’Orazio, Founder and CEO,
Myrl, Metaverse Social Network
Developed by Extendi Media
Minibar Italy
February15th 2008,
Triennale, Milano

What is MYRL
Myrl is a social network for the
Metaverse totally built around avatars
Myrl is a web-based community for
multiple virtual worlds users

scenario

the market/investment
Investment: 1 billion $ invested in Virtual Worlds in 2007,
(Chris Sherman, Virtual Worlds Management data)
who’s got funding
“33 Companies Raise $196.8
Million; Two Companies
Acquired for $810 Million.”
who is investing
Companies that received
\"Investors are not just venture
funding include Anshe Chung
capital firms, but also include
Studios, Areae, Conduit,
major technology, media and
Doppelganger, , Electric Sheep
entertainment companies\"
Company, Forterra, Gaia,
HiPiHi, K2 Network, Millions of their business models
Investors include Redpoint
us, Multiverse, Trion World
Ventures, Charles River “Business models of the
Network, Weblo, Whyville
Ventures, Intel, and Rustic companies raising capital vary,
Canyon Partners. Media ranging from advertising and
companies are also making subscriptions to virtual item
sizable investments, including sales, to enterprise software
Disney, CBS, Time Warner, and licensing, hosting and services.”
GE/NBC Universal's Peacock
Equity Fund.

the market/projections
Virtual Worlds Growth: estimated growth projection in
one year (Nic Mitham, KZero, 10 October 2007)

the market/forecasts
“80% of Active Internet
Users Will Have A \"Second
Life\" in the Virtual World by
the End of 2011” (Gartner,
April 2007)
”52% of internet users in most
developed countries will use a
3D avatar at least once a week
for any purpose other than
entertainment and gaming” by
the end of 2016
(Metaverse Roadmap, 2007)

Problems
Walled-garden style virtual worlds
Virtual worlds/web Gap
VW information on the web is hard to find
and not organized in a meaningful way
Mostly synchronous communication

More than
200 “isolated” worlds
and
millions of “disconnected” users

So, here’s what Myrl does
Brings together multiple virtual worlds on the same platform and
1 builds a cross-worlds community of users

So, here’s what Myrl does/2
Bridges the gap between virtual worlds and the web and
integrate web2.0 tools into virtual worlds 2
Provides virtual worlds users
3 with asyncronous and
real-time communication tools

So, here’s what Myrl does/3
Creates a web-based search
engine for multiple 3
virtual worlds
Provides users with social ranking tools
4 to organize virtual worlds information
in a meaningful way

How do we do that?
Direct and automatic profiling of the avatar
onto the web via light apps called “profilers” 1
social networking
2 features for avatars and
organizations from
multiple virtual worlds;
social ranking of user-generated
information related to virtual worlds 3
multiple avatar profile integration and
4 management

thatʼs it

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www.myrl.com