Homework

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Homework

  1. 1. GO ape.org
  2. 2. Objectives <ul><li>Raise $200,000 in 6 weeks </li></ul><ul><li>Target both adults and kids (8-14) </li></ul><ul><li>Build a monthly pledge program </li></ul><ul><li>Bring awareness to the plight of the Orangutan </li></ul>
  3. 3. CONCEPT <ul><li>Sponsor an Orangutan </li></ul><ul><li>$10= </li></ul>
  4. 4. Website <ul><li>Highly personalized online giving process </li></ul><ul><li>Rich content (videos, downloads, etc) </li></ul><ul><li>Donor testimonials </li></ul><ul><li>Blog from the field </li></ul><ul><li>Mobile/email alerts </li></ul><ul><li>Tell- a-friend </li></ul><ul><li>Counter </li></ul>
  5. 5. Game <ul><li>Major partnership with Nintendo </li></ul><ul><li>Nintendo develops on and offline version of game. </li></ul><ul><li>Nintendo agrees to pay 10 cents per online game play (player needs to leave email/mobile address). </li></ul><ul><li>Nintendo and www.goape.org get to share data </li></ul>
  6. 6. Marketing <ul><li>Email marketing </li></ul><ul><li>Social Networks (Facebook, Bebo, My Space, Youtube) </li></ul><ul><li>Widgets (virtual pet) </li></ul><ul><li>Mobile alerts (conversion strategy) </li></ul>
  7. 8. <ul><li>Viral video </li></ul><ul><li>Itunes </li></ul>
  8. 9. Long term plan <ul><li>Tele-market list to monkey pledge program </li></ul>

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