Your SlideShare is downloading. ×
0
Socialcorp
Socialcorp
Socialcorp
Socialcorp
Socialcorp
Socialcorp
Socialcorp
Socialcorp
Socialcorp
Socialcorp
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Socialcorp

966

Published on

Cabelas use of social media to attract and maintain a loyal customer base

Cabelas use of social media to attract and maintain a loyal customer base

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
966
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How the corporate retailer uses social networking to become more interactive with the consumer on a more personal level. <br />Nick Minell<br />
  • 2. Reasons for Corporate Social Networking<br />Market Research<br />Advertise <br />Events Promotion<br />Release of Company News<br />Customer feedback<br />
  • 3. Cabela’s on Facebook<br />Joined in September 2008<br />Some of their early activities:<br />Posting pics of fish and big game hunts<br />Asking visitor’s questions and commenting on fan posted photos<br />Promoting new store openings<br />Now used for:<br />Event (sales) promotion<br />General outdoor news<br />
  • 4. Cabela’s on Twitter <br />Joined the Network in March 2009<br />First post was a link to fan them on Facebook<br />Post type appears more personal than Facebook. <br />Generate more customer involvement than just shopping.<br />Single Item promotions<br />
  • 5. Video<br />Some videos on Youtube filmed by store event planners, customers, and tourists.<br />Consist of:<br /> Video game trailers<br />Store Tours<br />Store events<br />Corporate Sponsored events<br />Cabela’s website virtual tours<br />
  • 6. Internal Networks<br />
  • 7. Live Chat and Forums<br />Topics on the outdoors and recreation<br />ie: shooting sports <br />Fishing <br />Hunting and Optics<br />Camping<br />Requires registration on their website. <br />
  • 8. The Trophy Room: Cabela’s Flicker<br />Customers and Fans can upload their own pictures and submit them for use on the home website to be viewed by other customers.<br />Links to articles for various topics based on the type of pictures that they are looking at. <br />
  • 9. Re-Cap<br />Early Facebook and Twitter involvement and evolution of usage<br />Development of own networks for fans <br />Used for :<br />Market Research<br />Advertisement <br />Events Promotion<br />Release of Company News<br />Customer feedback<br />
  • 10. Sources and Contact <br />http://phx.corporate-ir.net/phoenix.zhtml?c=177739&p=irol-newsArticle_Print&ID=1266364&highlight=<br />http://www.facebook.com/Cabelas<br />http://twitter.com/#!/Cabelas<br />https://forums.cabelas.com/?WTz_l=Footer<br />http://www.cabelas.com/browse.cmd?categoryId=105919380&WTz_l=Footer<br />https://cabelas.ptxsecure.com/store/custsignin.aspx?returnpage=ProStaff.aspx<br />http://www.cabelas.com/<br />Joe Arterburn<br />308-255-1204<br />

×