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  1. 1. Australia’s First Bank<br />Industry: Banking<br />Company: Westpac<br />Presented By:<br />
  2. 2. Australia’s First Bank<br />
  3. 3. Company Overview<br />
  4. 4. Continue…<br />
  5. 5. The Westpac Group <br />
  6. 6. [e – CRM]<br />Electronic Customer Relationship Management <br />
  7. 7. Benefits of e - CRM<br />
  8. 8. Impacts of E - CRM<br />
  9. 9. Implementation of e - CRM<br />
  10. 10. Mobile <br />Banking<br />
  11. 11. Mobile Banking Technology<br />Mobile banking technology enables the customer to perform banking actions on their mobile device.<br />The reason for the Mobile Banking technology to intensify is that it enables ‘Anywhere Banking'. Customers can access their banks on the go.<br /> It offers a range of reasonable, convenient and safe banking services to people in the world<br />Westpac offers mobile banking technology to their customers by letting them keep track of their finances, anytime, anywhere.<br />
  12. 12. Services<br />Viewing balance and making transactions. <br />Pay bills, transferring money, payment protection<br />Can instantly reset password if forgotten it<br />
  13. 13. Services (contd…)<br />Carrying the processing more efficiently and more rapidly. <br />Gives maximum security to the customers by ensuring their personal information is kept safe with Westpac protect SMS code. The Westpac security team constantly monitors the systems for suspicious activity .<br />Westpac meets the demands of the customers by implementing and offering new technology and keeping them up to data by providing them the required information. <br />
  14. 14. Benefits of Mobile Banking<br />Highly reachable and user friendly<br />Helps to pay utility bills instantly<br />No more waiting's at bank<br />Easy to transfer money<br />Shop while on move.<br />
  15. 15. e-Commarce<br />
  16. 16. e-Commerce<br />Application of e-business<br />Transaction mediated by digital technology<br />Applications:<br />B2B<br />B2C<br />C2C<br />P2P<br />
  17. 17. e-Business by Westpac<br />B2C and B2B<br />In May 1999 e-business started<br />‘Clicks and Bricks’<br />
  18. 18. Performance Enhancement Program<br />
  19. 19. Use of e-Commerce<br />Competitive advantage:<br />Double customers in less than one year<br />Brokers<br />ROI(Return on investment):<br />$3 billion p.a.<br />
  20. 20. Continues…<br />Customer convenience:<br />Easy, time saving<br />Faster<br />94% satisfied<br />Demand from supplier and/or customer:<br />Always looks for customers<br />Unlimited transaction in linked accounts<br />12 months statements<br />Bpay in 60 days advance<br />
  21. 21. Continues…<br />Streamlining of operations:<br />Save time and money<br />Reduced paper transactions<br />Reduced error in information<br />Cost saving<br />
  22. 22. Security <br />Technologies<br />
  23. 23. Security Technologies<br />Secure sockets layer (SSL) : Used to connect with online banking<br />VeriSign digital certificates : Extended Validation Certificate used to protect the confidentiality and integrity of your information. <br />Encryption: latest encryption technologies are used to protect your data when sent over the Internet.<br />
  24. 24. Security Green Lights<br />This feature enables you to confidently identify the owner of the website and the country they operate in along with the name of the verifying authority.<br />
  25. 25. Security Features<br />Westpac Protect SMS Code uses your mobile phone to confirm certain transactions via text message.<br />Our security guarantee <br />New security certificates ensure you have a legitimate connection Detecting online <br />SecurID® tokens – Protects from online frauds <br />Our dedicated team of security experts analyse the latest online security threats providing valuable insight into research and development of tools and systems to protect you even further. <br />
  26. 26. Australia’s First Bank<br />Thank you… <br />