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    Group1 Group1 Presentation Transcript

    • Australia’s First Bank
      Industry: Banking
      Company: Westpac
      Presented By:
    • Australia’s First Bank
    • Company Overview
    • Continue…
    • The Westpac Group
    • [e – CRM]
      Electronic Customer Relationship Management
    • Benefits of e - CRM
    • Impacts of E - CRM
    • Implementation of e - CRM
    • Mobile
      Banking
    • Mobile Banking Technology
      Mobile banking technology enables the customer to perform banking actions on their mobile device.
      The reason for the Mobile Banking technology to intensify is that it enables ‘Anywhere Banking'. Customers can access their banks on the go.
      It offers a range of reasonable, convenient and safe banking services to people in the world
      Westpac offers mobile banking technology to their customers by letting them keep track of their finances, anytime, anywhere.
    • Services
      Viewing balance and making transactions.
      Pay bills, transferring money, payment protection
      Can instantly reset password if forgotten it
    • Services (contd…)
      Carrying the processing more efficiently and more rapidly.
      Gives maximum security to the customers by ensuring their personal information is kept safe with Westpac protect SMS code. The Westpac security team constantly monitors the systems for suspicious activity .
      Westpac meets the demands of the customers by implementing and offering new technology and keeping them up to data by providing them the required information.
    • Benefits of Mobile Banking
      Highly reachable and user friendly
      Helps to pay utility bills instantly
      No more waiting's at bank
      Easy to transfer money
      Shop while on move.
    • e-Commarce
    • e-Commerce
      Application of e-business
      Transaction mediated by digital technology
      Applications:
      B2B
      B2C
      C2C
      P2P
    • e-Business by Westpac
      B2C and B2B
      In May 1999 e-business started
      ‘Clicks and Bricks’
    • Performance Enhancement Program
    • Use of e-Commerce
      Competitive advantage:
      Double customers in less than one year
      Brokers
      ROI(Return on investment):
      $3 billion p.a.
    • Continues…
      Customer convenience:
      Easy, time saving
      Faster
      94% satisfied
      Demand from supplier and/or customer:
      Always looks for customers
      Unlimited transaction in linked accounts
      12 months statements
      Bpay in 60 days advance
    • Continues…
      Streamlining of operations:
      Save time and money
      Reduced paper transactions
      Reduced error in information
      Cost saving
    • Security
      Technologies
    • Security Technologies
      Secure sockets layer (SSL) : Used to connect with online banking
      VeriSign digital certificates : Extended Validation Certificate used to protect the confidentiality and integrity of your information.
      Encryption: latest encryption technologies are used to protect your data when sent over the Internet.
    • Security Green Lights
      This feature enables you to confidently identify the owner of the website and the country they operate in along with the name of the verifying authority.
    • Security Features
      Westpac Protect SMS Code uses your mobile phone to confirm certain transactions via text message.
      Our security guarantee
      New security certificates ensure you have a legitimate connection Detecting online
      SecurID® tokens – Protects from online frauds
      Our dedicated team of security experts analyse the latest online security threats providing valuable insight into research and development of tools and systems to protect you even further.
    • Australia’s First Bank
      Thank you…