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Discovery Is The New Cocaine - Going Beyond Engagement

by founder at discoverio on May 21, 2008

  • 64,438 views

[Questions? mingyeow@gmail.com] ...

[Questions? mingyeow@gmail.com]

Web2 is about participation, but what comes after that? We think it is all about Discovery, the art of helping users serendipitously discover content and people that they did not know they wanted to know. Discovery is what makes people come back again and again, interact, and explore.

This deck explains what Discovery is, the psychological reasons behind it, and presents a set of very very practical examples and guidelines on how it can be implemented.

The inspiration for this deck was simple- We ourselves were frustrated by apparent random-ness at which we were implementing discovery for our own startup (discoverio), and were not able to find any resources that presented discovery in a holistic manner.

So just like anyone of you would have done, we decided to come out with process, and share it around with the rest of the world! :)

The most powerful piece is probably the very last slide, but we had not had time to expand on it yet.

Here it is, and we will love feedback! Contact details at the end. ;)

By Ming Yeow Ng, Yu-Shan Fung, Andreas Weigend

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110 of 17 previous next Post a comment

  • mingyeow Ming Yeow Ng, founder at discoverio @jboutelle thanks! i think we actually met a couple of times before at one of dave's events. haha. been such a long time. 1 year ago
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  • jboutelle Jonathan Boutelle, Director of Technology at SlideShare Just found this. So relevant to our business at slideshare! Thanks for sharing it... 2 years ago
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  • charlottemila charlottemila Thanks for sharing such an amazing explanation through nicely built presentation. I have two websites: http://www.coffret-relaxation.com/ and http://www.offres-internet-haut-debit.com/ that I wish to embed this slide into them. I hope you don’t mind. Thanks. 3 years ago
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  • StanleyNatalie StanleyNatalie I enjoyed the presentation, really well created!
    http://www.constructionaccidentlawyers.org/
    3 years ago
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  • annamariemarx85 annamariemarx85 Really interesting slides. Nicely done.

    http://www.diyhousepainting.net/
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    3 years ago
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  • spuerex spuerex discover, non stop discover new stuff! Thanks!

    regards,
    http://www.squidoo.com/timeshareexchange
    3 years ago
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  • guest2b0462 Ilya Bagrak Was surprised by how consistent this was with the pitch I gave my co-founder about what personal rewards and incentives will sustain our own application once it launches. Just yesterday I even made passing reference to Maslow's pyramid of needs on my blog (codercofounder.wordpress.com) echoing your arguments. So I am sold. Thanks for an excellent presentation. 4 years ago
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  • guestdde0b2 guestdde0b2 This is an EXCELLENT presentation. This is why my husband spends all day on Reddit.com, etc... 4 years ago
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  • guest25710c guest25710c this total confidence in human relation industrialization in the hands of people having the same motivation then the bankers who ruin the economy is really amazing to me 4 years ago
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  • technologygoddess technologygoddess found this through Mr. Twitter a great app that connects us with people we are socially--semanticly-intertwined with. I loved this slideshow so much, I'm going to review it on my blog next week and feature the presentation. I study and helped develop Neurosical Networking and Neurosocial Media systems, and very few folks are on with this type of awareness. 5 years ago
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