Discovery Is The New Cocaine - Going Beyond Engagement
by Ming Yeow Ng
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Web2 is about participation, but what comes after that? We think it is all about Discovery, the art of helping users serendipitously discover content and people that they did not know they wanted to know. Discovery is what makes people come back again and again, interact, and explore.
This deck explains what Discovery is, the psychological reasons behind it, and presents a set of very very practical examples and guidelines on how it can be implemented.
The inspiration for this deck was simple- We ourselves were frustrated by apparent random-ness at which we were implementing discovery for our own startup (discoverio), and were not able to find any resources that presented discovery in a holistic manner.
So just like anyone of you would have done, we decided to come out with process, and share it around with the rest of the world! :)
The most powerful piece is probably the very last slide, but we had not had time to expand on it yet.
Here it is, and we will love feedback! Contact details at the end. ;)
By Ming Yeow Ng, Yu-Shan Fung, Andreas Weigend
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