Top 10 Digital Marketing Trends

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Presentation for EO (Entrepreneurs Organization) Los Angeles - looking at the top 10 digital marketing trends in 2013-14 and what SME can leverage to increase their revenue

Presentation for EO (Entrepreneurs Organization) Los Angeles - looking at the top 10 digital marketing trends in 2013-14 and what SME can leverage to increase their revenue

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  • 1. TOP 10 DIGITAL MARKETING TRENDS Ming Chan CEO, The1stMovement @MingAtT1M
  • 2. The1stMovement is a global digital agency. We leverage user insights and emerging technologies to design digital products and solutions that Fundamentally evolve behaviors. http://www.the1stmovement.com @the1stmovement
  • 3. LOS ANGELES DENVER HONG KONG
  • 4. TOP 10 DIGITAL MARKETING TRENDS
  • 5. 1.  TREND 2.  RECOMMENDATION 3.  Q&A FORMAT
  • 6. TREND #1 The average American adult spend over 5 hours per day online, overtaking time spent with TV –eMarketer Aug 2013 >
  • 7. RECOMMENDATION #1 Desktop & Laptop Tablet Smartphone
  • 8. RESPONSIVE DESIGN (RWD)
  • 9. Companies spend over 10% of revenue on Marketing (Digital Marketing Spending accounts for 25% of that, with a 9% increase in 2013) – Gartner Report (U.S. Digital Marketing Spend 2013) 25% Digital Marketing 10% of Revenue TREND #2
  • 10. PAID. OWNED. EARNED. > ><Paying to leverage channels to reach audience • Display Ads • Paid Search • Sponsorships Dynamic content in your own controlled environment • Your website • Your Blog • Your Twitter/Weibo •  Your Facebook Page Customer as a channel. Built through sharing and engagement. • WOM • “Viral” Buzz • Social Engagement RECOMMENDATION #2
  • 11. “The Big Four” Top 2013 Digital Marketing Investment: Commerce Experiences; Content Creation & Management; Social Marketing; Mobile Marketing – Gartner Report (U.S. Digital Marketing Spend 2013) COMMERCE EXPERIENCE SOCIAL MARKETING CONTENT CREATION & MANAGEMENT MOBILE MARKETING TREND #3
  • 12. TREND #4 82% of U.S. consumers research products online before purchasing – Forrester Report (Sept 2012) 82% RESEARCH
  • 13. RECOMMENDATION #4
  • 14. TREND #5 52% of marketers say the ability to target and personalise content is fundamental to their online strategy – ABI Research =
  • 15. RECOMMENDATION #5
  • 16. TREND #6 Mobile websites (70%), mobile apps (55%), and QR codes (49%) the most common Mobile Marketing tactics – Mobile Marketing Survey 2012 55%70% 49%
  • 17. RECOMMENDATION #6 PRO: • Reach anyone with mobile • Lower development costs • Easy update and deployment CON: • Internet connection required • Always free PRO: • Controlled experience • Access to phone’s features • Can charge $$ CON: • Higher development costs • Approval process • Devices-specific PRO: • Easy to use and develop • Leverage traditional media • Easily trackable CON: • Lack of awareness • User must download app • Unintuitive user experience
  • 18. TREND #7 Tablet users spend over 50% more per purchase at online retailers when compared with smartphone visitors, and 20% more when compared with traditional laptop and desktop visitors. – Adobe Digital Marketing Insights 2012 > >
  • 19. RECOMMENDATION #7 Lean-Forward Lean-Back On-the-Go
  • 20. TREND #8 Interbrand Top 100 Brands – 98% on Facebook, 94% on Twitter, 64% on Google+, 51% on Pinterest and 40% on Instagram – Simply Measured 2012 98% 94% 64% 51% 40%
  • 21. RECOMMENDATION #8
  • 22. TREND #9 Social marketing (build consumer advocacy) generates an average sales lift of 6.7% for CPG brands – Mobile Marketing Survey 2012 6.7%INCREASE=
  • 23. RECOMMENDATION #9
  • 24. TREND #10 Big Data goes Small – 50% of brands say Big Data helps meeting consumer demand and facilitate growth. –  Gleanster report “The New Rules of Digital Engagement” 2012
  • 25. RECOMMENDATION #10 1.  Collect & Analyze Data 2.  Create personalized content through user insights 3.  Design marketing tools/campaigns based on user behaviors 4.  Engage users through relevant platforms 5.  Repeat step 1-4
  • 26. Ming Chan CEO, The1stMovement @MingAtT1M THANK YOU!