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My Keynote Presentation at Media 2010 (www.media2010.com.au), The Fall of AOR. I predicted we will continue to see the fall of the AOR model in advertising as consumers have now become "Co-Creators" of...

My Keynote Presentation at Media 2010 (www.media2010.com.au), The Fall of AOR. I predicted we will continue to see the fall of the AOR model in advertising as consumers have now become "Co-Creators" of products and merely as influencers, or co-story tellers, Ad agencies are forced to embrace the demand of consumers and at the same time, brands/advertisers are under heavy pressure to see measurable results and ROI fast. Brands are not going to wait for AOR to integrate traditional and digital, but instead, agencies are forced to collaborate, and move away from this singular, AOR approach.

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