Maximize Your Personal Brand

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Session on "Maximize Your Personal Brand" for the 2013 NAAAAP San Francisco "Gateway to Leadership" Event. Steps to "Define & Discover Your Personal Brand" and "Marketing Your Personal Brand in the digital world" to create and market your personal brand better

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  • So we are all here to talk about leadership. 
  • Give me a few adjectives to describe this person
  • Give me a few adjectives to describe this person
  • Give me a few adjectives to describe this person
  • They have all mastered the power of personal branding and gain something from marketing themselves.
  • They have all mastered the power of personal branding and gain something from marketing themselves.
  • They have all mastered the power of personal branding and gain something from marketing themselves.
  • Define your personal values, better yet, core values.
  • Define your personal values, better yet, core values.
  • Paint the future
  • Your strategy
  • Your tactics
  • They have all mastered the power of personal branding and gain something from marketing themselves.
  • They have all mastered the power of personal branding and gain something from marketing themselves.
  • They have all mastered the power of personal branding and gain something from marketing themselves.
  • Maximize Your Personal Brand

    1. 1. Maximize Your Personal Brand
    2. 2. Ming Chan CEO, The1stMovement ming@the1stmovement.com @mingAtT1M  
    3. 3. “Innovation distinguishes a leader and a follower.” Steve Jobs
    4. 4. “It’s far better to buy a wonderful company at a fair price than a fair company in a wonderful price.” Warren Buffet
    5. 5. I’m not a Businessman. I’m a Business… Man JAY-Z
    6. 6. personal branding noun The persona created by public figures, which can then be marketed, sold and traded for gain by the owner
    7. 7. Create + Market
    8. 8. Create (better) + Market (better)
    9. 9. Create Your Personal Brand (better)  
    10. 10. My Personal Core Values: - Do more with what I have - Bring passion to everything I do - Thrive on meaningful relationship
    11. 11. To build a place where people come to find and discover anything they might want to buy online.   To make a contribution to the world by making tools for the mind that advance humankind.   To save a planet, a world of life.  
    12. 12. My Personal Vision Statement: To make a lasting and positive impact on everyone I meet in life.
    13. 13. Paint Your Future  
    14. 14. My Future Picture: (wheel of life) Health Finances Family Romance Career Personal Growth Fun & Recreation Physical Environment
    15. 15. Market Your Personal Brand (better)  
    16. 16. What. How. When. + + Your Goals • Fortune 100 company VP • $200k+ Income • Family of 4 • House in 90210 Your Tactics • Interview at Fortune 100 company • Negotiate your salary • Get married • $500k in cash Your Timeframe • next month • the month after • in 5 years • in 10 years
    17. 17. Paid. Owned. Earned. > ><Paying channels to reach audience • Personal ads • Sponsorships • Publications Content on your owned environment • Your Website • Your Blog • Your Twitter • Your Facebook • Your LinkedIn Positive publicity gained content • Awards • Press • WOM • Speaking Engagements
    18. 18. personal branding noun The persona created by public figures, which can then be marketed, sold and traded for gain by the owner
    19. 19. Define & Discover Your Brand - Define your core values - Discover your vision - Start with the end in mind
    20. 20. Market Your Brand - Define your strategy (what, how and when) - Execute your tactics - Measure, learn and improve
    21. 21. Ming Chan CEO, The1stMovement ming@the1stmovement.com @mingAtT1M  

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