Neomarco Game e travel and shopping

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Website launch and « Cool Finds from around the world »
Internet Game

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Neomarco Game e travel and shopping

  1. 1. P Website launch and « Cool Finds from around the world » Internet Game
  2. 2. P Table of contents neomarco : the concept Users Mission and values « Cool Finds from around the world » Internet Game How the Internet Game works Neomarco : the company
  3. 3. P neomarco : concept The most authentic, ethical or unusual « Cool Finds » discovered by our community members. All the information necessary to find them, buy them and bring them home. neomarco.com, a community-based website to buy « local » and travel differently
  4. 4. P neomarco : users Travelers who find unusual, authentic or ethical objects and products while traveling or close to home, and share them on neomarco.com. They are the finders . Artisans, crafters and local producers who create objects and make products and present them to travelers and tourists from around the world on neomarco.com. They are the artisan/crafters . « Cool Find » Seekers, Collectors or simply curious people who see them on-line and wish to buy them or have them bought for them and brought back by other travelers. They are the visitors and active members .
  5. 5. P neomarco : users neomarco.com enables users to describe and find cool objects from around the world , contact other community members , i nform and be informed. In the next phase, users will be able to buy and transport securely via neomarco Chocolate larva candy (natasha; Tokyo) Black Honey (claire; Segou) Hand-made doll (stephane; Andahuaylillias ) Arbol de la vida (nana; Jalisco) finnish chopper (marinov; Peksamaki) Collar for birth planification (marie; Bolivie)
  6. 6. P neomarco : mission and values Locate and inform others about unusual, authentic or ethical objets from around the world found off the beaten track in order to help local communities develop economically. Help promote artisans, crafters and local products : on-line presentation, competed by community members, to encourage buying « local » in shops, artisan guilds and on markets. Encourage sustainable development and respect the environment : locate objects which encourage sustainable development in visited countries and consider other forms of transportation. Travel, buy, transport differently : help travelers find the most unusual, authentic or ethical objects and provide them with more responsible shipping solutions for the objects they wish to bring back. Encourage solidarity and mutual support : by working with local organizations in various parts of the world.
  7. 7. <ul><li>What is it about? </li></ul><ul><ul><li>An internet game which enables users to share their « Cool Finds » in terms of unusual, authentic or ethical objects which they have discovered while traveling or close to home…as well as artisans and crafters who can promote their work and their products. </li></ul></ul><ul><ul><li>several ways to win : submit a « Cool Find » or vote for someone else’s, when the players vote for your find, when the Jury selects your find. </li></ul></ul><ul><ul><li>Corporate partners and sponsors : </li></ul></ul><ul><ul><li>Close to 20 sponsors from the tourism business in France and abroad : </li></ul></ul><ul><ul><li>4 and 5 * hotels (Hôtel Atlas d’Essaouira, Hôtel Spinaker, Hôtel Château de Brécourt dans l’Eure,…) </li></ul></ul><ul><ul><li>3 et 4* week-end getaways , </li></ul></ul><ul><ul><li>prizes provided by Offices of Tourism, bed & breakfasts, alternative travel and recreational agencies (ethical trips, ultra-light and hot air baloon flights, tours…) </li></ul></ul><ul><ul><li>Specialty foods, local delicacies and fair-trade goods… </li></ul></ul><ul><ul><li>Dynamic partners thinking that neomarco is an interesting way to valorize their travel offers through artisans and crafters products. </li></ul></ul><ul><ul><li>About 300 prizes total that validate the marketing concept </li></ul></ul>« Cool Finds from around » the world Internet game
  8. 8. «Cool Finds from around the world » Internet game <ul><li>Marketing </li></ul><ul><ul><li>permanent adverts on the orange.fr Travel section HP </li></ul></ul><ul><ul><li>« Cool Finds from around the world » articles in orange.fr Travel section </li></ul></ul><ul><ul><li>permanent content in the Sprice website and newsletter </li></ul></ul><ul><ul><li>adverts on Tourmag and Tourmagazine </li></ul></ul><ul><ul><li>adverts on the Cityvox website and newsletter </li></ul></ul><ul><ul><li>international buzz : 2.0, Travel 2.0 and travel blogs </li></ul></ul><ul><ul><li> Details </li></ul></ul><ul><ul><li>length : 6 weeks starting October 6th, 2008 </li></ul></ul><ul><ul><li>editorial content provided by neomarco </li></ul></ul><ul><ul><li>prizes provided by corporate partners </li></ul></ul>
  9. 9. Internet game Home Page Internet game home page
  10. 10. How the Internet Game works <ul><li>Aimed audience : people interested in an alternative form of travel and tourism </li></ul><ul><li>via the kind of prizes to be won </li></ul><ul><li>- via the « Cool Finds » posted during the game </li></ul><ul><li>4 ways to play, more chances to win </li></ul><ul><li>1/ «  Instant Wins  » : post an unusual, authentic, ethical « Cool Find » discovered while traveling or close to home: </li></ul><ul><li>3 per day : specialty foods, local delicacies, artisans crafts, ethical products </li></ul><ul><li>2/ «  Instant Wins  » : vote for a posted « Cool Find » </li></ul><ul><li>3 per day : specialty foods, local delicacies, artisans crafts, ethical products </li></ul><ul><li>3/ « Users’ Vote  » : get the most votes for your unusual, authentic, ethical « Cool Find » </li></ul><ul><li>3 per week : fantastic week-end getaways, gastronomy, unusual, authentic, ethical receational activities, wine, luggage… </li></ul><ul><li>4/ « Jury’s favorite» et « Jury’s Grand Prize » : be selected by the jury for your unusual, authentic, ethical « Cool Find » </li></ul><ul><li>5 grand prizes : exceptional trips and short stays </li></ul>
  11. 11. Neomarco, the company Neomarco Neomarco is a start up company which is incubated in Marseilles, France It is a partner of La Bo[a]te , small “innovation factory”, specialized in innovative web projects. Neomarco is currently working with the LIF (Laboratoire Informatique Fondamentale) in Marseilles on the « web semantics » aspect of the project Neomarco is supported by a group of exceptional shareholders each with previous web success story or corporate world backgrounds. 
  12. 12. Contact Your contacts ? Martine Sousse Co-founder of neomarco : [email_address] Vanessa Tiersky Communications Manager and English content : [email_address] The website and the Internet game neomarco, the new marco polos Community-based website to buy and travel different http:// neomarco.com

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