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mindyourmind Evaluation 2010
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mindyourmind Evaluation 2010



The results of an evaluation into mindyourmind, a youth mental health promotion program....

The results of an evaluation into mindyourmind, a youth mental health promotion program.
mindyourmind aims to reduce the stigma around mental illness and increase the use of mental health services and supports by youth.

Informed by these principles or frameworks.



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  • Data was collected from multiple samples, both face to face and online samples.Both quantitative and qualitative data was analyzed from 2008-2010.Descriptive and inferential stats to draw conclusions from the data.
  • The longer someone uses the site the more likely they are to use the tools to get through difficult times and to share that information with others.
  • Re: Street team2009 face to face and Get Real 2008 web-based programsAssessed youth engagement experience and mental health knowledge
  • Convenience sampling is most common for users of web sites, but presents challenges re validity, don’t know who opted out of the surveys or why.Need more resources for other samplingNeed better tools to measure stigma and behaviour change. Partnering with Opening Minds will contribute to this nation-wide.

mindyourmind Evaluation 2010 Presentation Transcript

  • 1. Program Evaluation 2010
    Brief Highlights
    Prepared forThe Provincial Centre of Excellence in Child and Youth Mental Health at CHEO
  • 2. Background
    80% of all psychiatric disorders emerge during adolescence and are the most common of all teenage illnesses
    Approximately 15% of Canadian young people have diagnosed mental illnesses.
    Only 25% of Canadian youth between the ages of 15 to 24 access formal or informal supports
    Stigma is a major barrier to accessing services
  • 3.
    • Youth Engagement
    • 4. Stigma Reduction
    • 5. Social Marketing
    • 6. Intervention
    • 7. Model for Civic Engagement
    • 8. Information technology
  • 92
  • 9. Program Delivery
    Peer-to-peer communications
    Volunteer Street Teams
    Peer Driven Social Marketing Campaigns
    Advisory Group
    Websites and other broadcasting channels
    5500+ hours of volunteer contributions
    Service Provider Supports
  • 10. 7
  • 11. 6
  • 12. 82
  • 13. Evaluation Questions
    Do website visitors report they have accessed needed services because of information gained from mindyourmind?
    What is the reach of mindyourmindprograms?
    Is our mental health promotion and social marketing effective in communicating our message to the community?
  • 14. Evaluation Questions
    Are young people involved with mindyourmindlearning about mental illness, mental wellness and because of this learning is there stigma reduction?
    Are youth engaged in mindyourmindprograms?
    What do stakeholders think of mindyourmindprograms and its process of engaging youth?
  • 15. Key Findings
    65% of online survey respondents reported having had or currently having a mental health or emotional health issue
    This is an online resource for young people looking for support.
    65% of repeat users access formal or informal supports as a result of the tools and resources on mindyourmind.ca
    This is 160% improvement as compared to Stats Can Canadian Community Health Survey
  • 16. Key Findings
    65 % of visitors self-identified as having a mental health issue or concern.
    Those looking for help are finding us.
    31% of those are return visitors.
    Speaks to effective engagement.
  • 17. Key Findings
    Significant correlations between the length
    time youth have used the website and youth reports of:
    going through tough times
    using the tools, games and resources to get through that tough time
    recommending the use of tools and resources to friends and family
    helping friends and family with mental health concerns because of what they have learned on the site.
  • 18. Key Findings
    High level of involvement that increased over time
    Involvement in project gave their life meaning, and would be very difficult to give up their involvement
    Re: knowledge acquisition, significant improvement in knowledge of mental illness and how to help others with mental health concerns
  • 19. Youth Comments
    “…as one of first youth group Youth Ambassadors to create content for the first version of the website it (the experience) changed my whole life…”
    “I became a resource in my school for students and teachers, especially after a student committed suicide.”
    “This is a great site, helpful to the extreme, thank you ms. King for giving me this site to look at...”
    “this site makes me relize that im not the only one, thank you”
  • 20. Service Provider Comments
    “I am an administrator in a high school in Ontario. I am so impressed by what I am seeing on your website--will be sure to be passing this along. Thks
    “...thank you for providing such a viable important service”
    “I would definitely borrow from MYM's model for youth engagement in future.”
    “Adults were able to use youths’ strengths to enhance and stimulate their participation”
  • 21. Limitations
    Expected challenges during evaluation:
    short 7-month time frame
    number of groups evaluated
    methodological issues
    developing capacity for evaluation work
  • 22. reach out
    get help
    give help