Xinch, one of our project managers, presented this during one of our Thursday media and marketing meetings. Here's the gist of her presentation:
Most Internet-based businesses have TONS of testimonials sitting in their databases... and these testimonials have no other purpose but to be featured in their sales letters.
But how many people actually read sales letters? And the more sales-y a page is, the odds are against a person actually reading it.
So here’s a simple, but pretty wild idea about how you, your organization and your brand can utilize your testimonials and success stories to create a storm in your targeted markets, drastically increase your credibility, attract mass attention and develop an offline presence at the same time