The One Page Business Plan

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The One Page Business Plan concept from the book 'The Rockefeller Habits'

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  • The One Page Business Plan

    1. 1. How to Run Your Business Like a “Business” And in the process, become a rockstar CEO or Manager
    2. 2. Today (Why)
    3. 3. Core Values/Beliefs ✦ Code of Awesomeness ✦ + Your own business Values
    4. 4. Core Purpose ✦ What you continue to strive to achieve ✦ Mother Theresa’s “Love the Poor” ✦ Single Purpose : Disney-Happiness, WalMart- Affordable, Microsoft-Uniquity
    5. 5. BHAG ✦ Big Hairy Audacious Goal ✦ Measurable 10 - 30 Year Goal ✦ Audacious but not Bragadoccio
    6. 6. Target 3-5 Years (Where)
    7. 7. Target 3-5 Years ✦ Future Date ✦ Revenues ✦ Profit ✦ Market Cap
    8. 8. Sandbox ✦ Your marketplace
    9. 9. Brand Promise ✦ What makes you different from competition? ✦ What leads your marketing message? ✦ MacDonals: Speed, Consistency, Fun for Kids ✦ SouthWest: Low Fares, Lots of Flights, Lots of Fun ✦ Table Stakes ✦ USP or Value Proposition
    10. 10. Key Thrusts ✦ What are the handful of things to do in the next few years to reach your Target, Deliver your brand promise and dominate your sandbox
    11. 11. KPIs ✦ Look at these daily or weekly ✦ Dell : Ship to Target, Initial Incident Rate, First Time Fix ✦ Know these! ✦ Clue: These numbers tell you whether you’re keeping your promise to customers
    12. 12. Annual Goals (What)
    13. 13. Annual Column ✦ Yr Ending ✦ Revenues ✦ Profit ✦ Active Members ✦ Gross Margin ✦ Cash ✦ Rev./Emp.
    14. 14. Key Initiatives ✦ Priorities for the Year ✦ Of for Quarter for rapidly growing companies ✦ Key items on your growth list ✦ No need to correspond to Key Thrusts
    15. 15. #1 or #2 Critical Outcomes for Year ✦ Eg. Silva Manifesting Product Launch ✦ Amonk Continuity Program
    16. 16. Actions (Quarter)
    17. 17. Quarterly Column ✦ Yr Ending ✦ Revenues ✦ Profit ✦ Active Members ✦ Gross Margin ✦ Traffic ✦ Advertising ROI
    18. 18. Quarterly Goals ✦ What do you need to do this quarter to hit your annual goals? ✦ Less is more
    19. 19. #1 or #2 Critical Outcomes for Quarter ✦ New Launch ✦ New Back End Producy
    20. 20. Monthly Goals ✦ Straight from Growth List
    21. 21. Themes ✦ Monthly ✦ Build vision and consensus ✦ Make it catchy
    22. 22. Celebration ✦ How you gonna party?
    23. 23. Accountability ✦ Who ✦ When
    24. 24. Now that you have the business plan... You need a personal plan

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