The future of tech comm is social. So what does that mean to content strategists? How do you even go about implementing a social strategy that makes sense for your organization without losing focus on your main object; content strategy? Now more than ever, online product and services documentation has become a critical business tool which is driving top-line revenue, decreasing support costs and increasing customer satisfaction.
This session, led by Corey Ganser of MindTouch, will discuss the different levels of engagement:
Company: Create a centralized knowledge base to gather and share ideas, how-to’s and intelligence from people who work the front lines every single day. See how customer support agents create fresh content from their Zendesk support tickets.
Community: Engage with your users and customers in a space where livecontent can be easily moderated, rated, shared and more. See how companies like Autodesk, Mozilla and Washington Post moderate, share and socialize their community livecontent contributions.
You, the Content Strategist: This isn’t just about making your job easier, it’s about allowing you to spend more time focusing on what you’re best at—content strategy.
Attend this thought-provoking session and see how multi-billion dollar companies, like Autodesk, Mozilla, and Washinton Post are leveraging the power of their product and help docs to drive personalized marketing, leverage social intelligence and drive down support costs. This is a session for product, marketing and live content strategists.
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