“Design is the fundamental soul
of a human-made creation that ends up expressing itself in successive outer layers of the product or service.” - Steve Jobs Remarkable learning design doesn’t mean fancy. It isn’t merely colors, fonts and special effects. Remarkable learning experiences win our attention, and the effect is long- lasting. Dieter Rams’, industrial designer most famous for his work in consumer products with Braun, asked himself if his design was “good design.” Do you view learning through a design lens? Consider applying a design focus to your learning programs, and see its effect on your employees and ultimately your business. After 16 years of designing learning programs, I’ve asked myself: “Is my learning design good design?” I encourage you to do the same. Charbel Semaan Director, Marketing at MindTickle Follow on Twitter @charbeljs @mindtickle
Dieter Rams’ Good Design Think
about how you can apply Dieter Rams’ 10 principles of good design to your organization’s learning, talent, and organizational development. Design isn’t just for websites, products, and stationary. Design is a mindset. A way of viewing what and how you create something remarkable. Rams’ 10 principles illustrated below come from designer Wells Riley, who created a great resource for non-designers called Startups, This is How Design Works. Dieter Rams, Designer 3 RESOURCES FOR CREATING REMARKABLE LEARNING DESIGN Image from http://startupsthisishowdesignworks.com
3 RESOURCES FOR CREATING REMARKABLE
LEARNING DESIGN An iPhone and $100 of Equipment One way to create remarkable learning experiences is through professional quality videos. These can be team member interviews, skills training, company history, policy training, and anything else you can imagine. The folks over at Wistia share great video-making tutorials. One of their best tutorials teaches you to make high-quality videos using an iPhone and $100 of equipment from your local hardware store. The best part is you don’t have to have videographers on your team to make this happen. This is a valuable way to make remarkable training videos while staying lean. By the way, Wistia also has great tips for writing scripts, which always come in handy for creating e-learning videos. Click the image to view the video in your browser. F It’s easy to embed videos you make into MindTickle for your learners to view and use as a resource.
3 RESOURCES FOR CREATING REMARKABLE
LEARNING DESIGN 10-20-30 Rule for Presentations Guy Kawasaki once shared his presentation rule for entrepreneurs who pitch to venture capitalists: 10-20-30. He recommended 10 slides to be covered in 20 minutes with a font-size no less than 30. Why? 10 - People can only process so much at a time, so 10 concepts or focus points are ideal for a venture capitalist to listen to. What about learners? 20 - Most meetings tend be to 60 minutes long. Well, who wants to eat up all 60 minutes with slides? Ten slides covered in 20 minutes leaves room for discussion. 30 - How many times have you squinted at a presentation slide because the font was too small? Use 30-pt or larger and your learners will thank you for it. 10 SLIDES 20 MINUTES 30 FONT SIZE F Do you use PowerPoint, Prezi, Keynote, or SlideShare? You can upload or embed presentations to MindTickle and share with your learners.
Thanks for reading. Social Learning
Bootcampers can learn how to create remarkable learning experiences using MindTickle by visiting http://slb.mindtickle.com. Be sure to follow us on Twitter, LinkedIn, and Facebook. A PUBLICATION OF