0
What is Gamification?
Gamification is a scalable framework for encouraging users to
engage in desired behaviours voluntarily...
How does Gamification work?
Game	
  mechanics	
  mo:vate	
  and	
  engage	
  

	
  
§  Badges:	
  	
  Sense	
  of	
  achie...
Gamification is not “Gaming” 
or “Serious Gaming”, for that matter
Business	


Gamification is a framework for
designing rep...
Gamification is more suited for today’s
dynamic business environment
Gaming/ Simulation /
Serious Gaming

Gamification

Agi...
Upcoming SlideShare
Loading in...5
×

What is gamification? And how is Gamification different from Games, Sumulations or Serious Games?

1,216

Published on

Gamification is a framework for designing repeatable and agile business processes/ technology.

Gaming on the other hand focusses on deep interactions in game play, resulting in higher degree of customization but limited extensibility

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,216
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
25
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "What is gamification? And how is Gamification different from Games, Sumulations or Serious Games?"

  1. 1. What is Gamification? Gamification is a scalable framework for encouraging users to engage in desired behaviours voluntarily ©  All  Rights  reserved,  2013   1
  2. 2. How does Gamification work? Game  mechanics  mo:vate  and  engage     §  Badges:    Sense  of  achievement,  instant   gra:fica:on   §  Levels:      Achievable  goals  and  incremental  sense   of  progress   §  Challenges:  Balance  between  skill  and  difficulty   §  Points:      Differen:ate  commiLed  learner  from   casual  dabbler   §  Leaderboard:  Reputa:on,  Bragging  Rights,   Healthy  Compe::on   (1) Source: Philosophy of Motivation, Csikszentmihalyi, BunchBall Whitepaper ©  All  Rights  reserved,  2013   2
  3. 3. Gamification is not “Gaming” or “Serious Gaming”, for that matter Business Gamification is a framework for designing repeatable and agile business processes/ technology Gaming on the other hand focusses on deep interactions in game play, resulting in higher degree of customization but limited extensibility Play Source: http://www.slideshare.net/dings/from-game-design-elements-to-gamefulness-defining-gamification ©  All  Rights  reserved,  2013   3
  4. 4. Gamification is more suited for today’s dynamic business environment Gaming/ Simulation / Serious Gaming Gamification Agility / Time to deploy 3-6 months < 4 weeks Flexibility Low High Resources Required High Low Cost Model Upfront Sunk Cost Value Based/Per User Depth of Simulation High Medium (graphics, servers, manpower) Source: http://www.hrzone.com/ ©  All  Rights  reserved,  2013   4
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×