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What is gamification? And how is Gamification different from Games, Sumulations or Serious Games?
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What is gamification? And how is Gamification different from Games, Sumulations or Serious Games?

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Gamification is a framework for designing repeatable and agile business processes/ technology. …

Gamification is a framework for designing repeatable and agile business processes/ technology.

Gaming on the other hand focusses on deep interactions in game play, resulting in higher degree of customization but limited extensibility

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  • 1. What is Gamification? Gamification is a scalable framework for encouraging users to engage in desired behaviours voluntarily ©  All  Rights  reserved,  2013   1
  • 2. How does Gamification work? Game  mechanics  mo:vate  and  engage     §  Badges:    Sense  of  achievement,  instant   gra:fica:on   §  Levels:      Achievable  goals  and  incremental  sense   of  progress   §  Challenges:  Balance  between  skill  and  difficulty   §  Points:      Differen:ate  commiLed  learner  from   casual  dabbler   §  Leaderboard:  Reputa:on,  Bragging  Rights,   Healthy  Compe::on   (1) Source: Philosophy of Motivation, Csikszentmihalyi, BunchBall Whitepaper ©  All  Rights  reserved,  2013   2
  • 3. Gamification is not “Gaming” or “Serious Gaming”, for that matter Business Gamification is a framework for designing repeatable and agile business processes/ technology Gaming on the other hand focusses on deep interactions in game play, resulting in higher degree of customization but limited extensibility Play Source: http://www.slideshare.net/dings/from-game-design-elements-to-gamefulness-defining-gamification ©  All  Rights  reserved,  2013   3
  • 4. Gamification is more suited for today’s dynamic business environment Gaming/ Simulation / Serious Gaming Gamification Agility / Time to deploy 3-6 months < 4 weeks Flexibility Low High Resources Required High Low Cost Model Upfront Sunk Cost Value Based/Per User Depth of Simulation High Medium (graphics, servers, manpower) Source: http://www.hrzone.com/ ©  All  Rights  reserved,  2013   4