• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012
 

Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012

on

  • 5,810 views

 

Statistics

Views

Total Views
5,810
Views on SlideShare
2,358
Embed Views
3,452

Actions

Likes
6
Downloads
38
Comments
1

8 Embeds 3,452

http://mindtheproduct.com 2091
http://www.mindtheproduct.com 1257
http://socialuxd.tumblr.com 94
https://twitter.com 4
http://slide.simplereach.com 3
https://si0.twimg.com 1
https://www.google.com 1
https://translate.googleusercontent.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • This is a great presentation, very inspiring!
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Presentation Transcript

    • Rapid Prototyping X Tom Chi
    • How would you prototype this experience?
    • Sheet ProtectorCoat hanger PlexiglasPicoprojector Netbook
    • Another Example
    • How would you prototype this?
    • Coat hanger Fishing line Whiteboard Hairbands Presentation Binder clicker clip pen Chopstick Presentation Clicker
    • Last Example
    • How would you figure the general shape/size of the product?
    • modeling wire clay paper scale
    • So what justhappened there?
    • Rate-BasedGoals By the time you try 20 things,Say the thingsyou try have a  64% chance of success5% chance ofsuccess… By the time you try 50 things,  92% chance of success
    • So to maximize therate of learning,we dramaticallyminimize thetime to try things
    • Don’t Guess.Learn.
    • Don’t “Fail.”Learn.
    • How would we prototype… a Business Model? What Conversations Need to Happen?  Act them out! What Processes Need to Work?  Prototype their operation!
    • How would we prototype… a Software System? What screens would people see?  Sketch them and use immediately! What function does it need to provide?  Simulate it!
    • How would we prototype… a Machine / Device? What is it’s physical form?  Simulate it! What is it’s function?  Try it the cheapest way you can
    • How would we prototype… a Marketing Campaign? What will people need to know/feel?  Draw, present to strangers, listen… What thinking factors into the sale?  Let people know their role / motivation…
    • How do you find a path… from the unknown to a high-quality outcome? the Possible Unknown Outcomes t
    • Research Development maximize rate of learning  drive efficiency/quality1. Branch intobroad & fastexploration 3. Constellate 4. Build your results 2. Extend / prune
    • Benefits of Rates1. Simple way to measure progress2. Immediately actionable – no more waiting3. Allows you evaluate experiments faster4. When you can evaluate faster, you can experiment faster
    • Try fast, learn fast, revise fast (~15 prototypes / week)
    • Thanks!@thegoodtomchi