Rapid Prototyping X      Tom Chi
How would you prototype this experience?
Sheet ProtectorCoat hanger              PlexiglasPicoprojector              Netbook
Another Example
How would you prototype this?
Coat hanger                     Fishing                         line  Whiteboard               Hairbands                  ...
Last Example
How would you figure the general shape/size of the product?
modeling wire                  clay          paper                   scale
So what justhappened there?
Rate-BasedGoals                 By the time you try 20 things,Say the thingsyou try have a                  64% chance of...
So to maximize therate of learning,we dramaticallyminimize thetime to try things
Don’t Guess.Learn.
Don’t “Fail.”Learn.
How would we prototype…    a Business Model?       What Conversations Need to Happen?        Act them out!       What Pro...
How would we prototype…    a Software System?       What screens would people see?        Sketch them and use immediately...
How would we prototype…    a Machine / Device?       What is it’s physical form?        Simulate it!       What is it’s f...
How would we prototype…    a Marketing Campaign?       What will people need to know/feel?        Draw, present to strang...
How do you find a path… from the unknown to a high-quality outcome?         the                                 Possible ...
Research                                    Development maximize rate of learning                  drive efficiency/qual...
Benefits of Rates1.   Simple way to measure progress2.   Immediately actionable – no more waiting3.   Allows you evaluate ...
Try fast, learn fast, revise fast (~15 prototypes / week)
Thanks!@thegoodtomchi
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Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012

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Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012

  1. 1. Rapid Prototyping X Tom Chi
  2. 2. How would you prototype this experience?
  3. 3. Sheet ProtectorCoat hanger PlexiglasPicoprojector Netbook
  4. 4. Another Example
  5. 5. How would you prototype this?
  6. 6. Coat hanger Fishing line Whiteboard Hairbands Presentation Binder clicker clip pen Chopstick Presentation Clicker
  7. 7. Last Example
  8. 8. How would you figure the general shape/size of the product?
  9. 9. modeling wire clay paper scale
  10. 10. So what justhappened there?
  11. 11. Rate-BasedGoals By the time you try 20 things,Say the thingsyou try have a  64% chance of success5% chance ofsuccess… By the time you try 50 things,  92% chance of success
  12. 12. So to maximize therate of learning,we dramaticallyminimize thetime to try things
  13. 13. Don’t Guess.Learn.
  14. 14. Don’t “Fail.”Learn.
  15. 15. How would we prototype… a Business Model? What Conversations Need to Happen?  Act them out! What Processes Need to Work?  Prototype their operation!
  16. 16. How would we prototype… a Software System? What screens would people see?  Sketch them and use immediately! What function does it need to provide?  Simulate it!
  17. 17. How would we prototype… a Machine / Device? What is it’s physical form?  Simulate it! What is it’s function?  Try it the cheapest way you can
  18. 18. How would we prototype… a Marketing Campaign? What will people need to know/feel?  Draw, present to strangers, listen… What thinking factors into the sale?  Let people know their role / motivation…
  19. 19. How do you find a path… from the unknown to a high-quality outcome? the Possible Unknown Outcomes t
  20. 20. Research Development maximize rate of learning  drive efficiency/quality1. Branch intobroad & fastexploration 3. Constellate 4. Build your results 2. Extend / prune
  21. 21. Benefits of Rates1. Simple way to measure progress2. Immediately actionable – no more waiting3. Allows you evaluate experiments faster4. When you can evaluate faster, you can experiment faster
  22. 22. Try fast, learn fast, revise fast (~15 prototypes / week)
  23. 23. Thanks!@thegoodtomchi
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