TESTING AN IDEA
The Influencer Experiment: who1         motivates you to give online?     Stephen       Kate      Jordan     Dom’s sister ...
The Influencer Experiment: who1         motivates you to give online?                   We asked 3 celebrities and Dom’s  ...
… friends motivate us most Stephen        Kate      Jordan     Dom’s sister  2.1 m         20k        1.1 m     200 friend...
… friends motivate us most Stephen        Kate      Jordan 2000 Dom’s sister  2.1 m         20k        1.1 m Likes 200 fri...
9   The Feedback Experiment              • Research showed seeing                the difference they made                w...
Feedback didn’t motivate further donations                     •   Only feedback mentioned by many                        ...
10   The royal ‘get more’ Experiment                  We offered 1000 previous                   givers to See The Differe...
Ma’am, More is not a motivation                • Not a single previous giver                  took up the option to0%     ...
TESTING A COMPLETE MODEL
Watch what people actually doTest, evaluate, iterate the whole system             (and have fun)  Be wary of people with g...
Testing an idea - Dominic Vallely
Testing an idea - Dominic Vallely
Testing an idea - Dominic Vallely
Testing an idea - Dominic Vallely
Testing an idea - Dominic Vallely
Testing an idea - Dominic Vallely
Upcoming SlideShare
Loading in...5
×

Testing an idea - Dominic Vallely

266

Published on

Dominic CEO of TheGivingLab of testing ideas in the mobile space from the perspective of charities

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
266
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • We asked 4 people to choose a project they cared about and to encourage their followers to engage and make a difference, but how much did their followers donate?
  • We asked 4 people to choose a project they cared about and to encourage their followers to engage and make a difference, but how much did their followers donate?
  • Testing an idea - Dominic Vallely

    1. 1. TESTING AN IDEA
    2. 2. The Influencer Experiment: who1 motivates you to give online? Stephen Kate Jordan Dom’s sister 2.1 m 20k 1.1 m 200 friends followers followers followers
    3. 3. The Influencer Experiment: who1 motivates you to give online? We asked 3 celebrities and Dom’s Stephen Kate Jordan Dom’s sister 2.1 m sister to choose a projectfriends 20k 1.1 m 200 they followers followers about to talk about through cared followers social media and encourage their friends and followers to donate. But how much did they donate?
    4. 4. … friends motivate us most Stephen Kate Jordan Dom’s sister 2.1 m 20k 1.1 m 200 friendsfollowers followers followers £800 £250 £0 £800
    5. 5. … friends motivate us most Stephen Kate Jordan 2000 Dom’s sister 2.1 m 20k 1.1 m Likes 200 friendsfollowers followers followers £800 £250 £0 £800
    6. 6. 9 The Feedback Experiment • Research showed seeing the difference they made was top priority • People like to be thanked • What happens when we say thank-you and show you the difference it makes?
    7. 7. Feedback didn’t motivate further donations • Only feedback mentioned by many customers was for the tsunami project (with feedback delivered twice within a month of donating and therefore memorable). • Only feedback mentioned spontaneously by individual donors was feedback with their name on it. • As one giver put it “Isn’t it nice they (the recipient) can see who helped them.” • No other piece of charity feedback has ever been acclaimed as surprising, delightful or awesome. • Hasn’t motivated second donations.
    8. 8. 10 The royal ‘get more’ Experiment We offered 1000 previous givers to See The Difference the chance to double their donation in celebration of the Royal Wedding. How many previous givers doubled their donation?
    9. 9. Ma’am, More is not a motivation • Not a single previous giver took up the option to0% double their donation. • As one wag put it “If I didn’t want to give double of something I didn’t want to do, is still something I didn’t want to do”.
    10. 10. TESTING A COMPLETE MODEL
    11. 11. Watch what people actually doTest, evaluate, iterate the whole system (and have fun) Be wary of people with good ideas
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×