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Tesco Endless Aisles Project - Tara Etherington
 

Tesco Endless Aisles Project - Tara Etherington

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Tara Etherington from Ribot looks at Tesco's Endless Aisles project that was borne out of a collaboration between Tesco and Ridot

Tara Etherington from Ribot looks at Tesco's Endless Aisles project that was borne out of a collaboration between Tesco and Ridot

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    Tesco Endless Aisles Project - Tara Etherington Tesco Endless Aisles Project - Tara Etherington Presentation Transcript

    • Endless Aisles Tesco Innovation
    • Who are we? And who am I?
    • Tesco Innovation Text Our long term relationship
    • What problem are we trying to solve?
    • 1 Disconnection between online and physical
    • 2 Limited range in store
    • 3 Lack of product discoverability
    • 4 NKS
    • Objectives?
    • 1 The whole range instore
    • 2 Create Online Awareness
    • 3 Break technology barrier
    • The solution
    • An 80” touch display replacing an entire shelf unit
    • UX Considerations Of which there were many, but I’ve only got time for a few.
    • Kinect
    • Engagement
    • Height
    • Search
    • Hurdles
    • Simplicity
    • Change in resource
    • Team Resource Developer UX Designer Developer Motion Designer Product Owner Dev Lead CDO
    • Team Resource Developer Developer Dev Lead/Product Owner UX Designer Motion Designer CDO
    • Physical Space Sourci ng Product cement Pla Printing dware Har Health & Safety Red Tap e
    • Compromises
    • Watch Learn Tweak
    • The vision
    • Results
    • 1 EA raised toy range awareness for most users
    • 2 Most agreed strongly that it gave buying inspiration
    • 3 Most said it made their shopping trip easier
    • 4 A significant proportion said it was influential in making them return.
    • 5 Half said they would buy something seen on-screen that day
    • Whoop Whoop! What’s next for the Endless Aisle?
    • Learn to love to learn This is the end of my 20 minutes.
    • Thanks! @mspants