Duncan product tank

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Duncan product tank

  1. 1. Advanced Analytics THE POWER OF PREDICTION Duncan Ross, Director Data Sciences Teradata @duncan3ross
  2. 2. WELCOME TO THE WORLD OFPREDICTION MR ROVE Advanced Analytics “People think we got big by putting big stores in small towns. Really we got big by replacing inventory with information” Sam Walton, founder WalMart @duncan3ross
  3. 3. WHAT CAN YOU DO WITH DATA? Advanced Analytics• Predict > What will people or things do?• Learn > What are the things that make things happen?• Refute > What isn’t important!• Test and measure @duncan3ross
  4. 4. 2013: THE YEAR OF PREDICTION Advanced Analytics @duncan3ross
  5. 5. Use the crowd Data in: • Social media • Behaviours Outputs: • Specific questions • Marketing insight • Competitions Analysis: • Design • Textual • Relationships (sentiment, meaning) • Predictive outputs • Behavioural • Clustering • Predictive • Linking!5 1/28/2013 @duncan3ross
  6. 6. Doing more with location Data in: • Location • Passive/active • Real-time • Routes Outputs: • Mobile digital marketing • Network analysis • Partner offers • Insight Analysis: • Paths • Behavioural • Relational6 1/28/2013 @duncan3ross
  7. 7. Playing games with customers Data in: • Crowdsourced • Apps • Usage Outputs: Analysis: • Games! • More data! • Behavioural alignment • Behavioural • Education • Clustering • Predictive7 1/28/2013 @duncan3ross
  8. 8. Giving customers control Data in: • Company provided • Customer provided • 3rd partyOutputs:• Data and analysis to customer• Solutions to third parties Analysis: • Data quality • Wider range of variables • Supported user self-analysis 8 1/28/2013 @duncan3ross
  9. 9. Coming soon… DataKind UK 3 Charities 90 Data Scientists• 90 data scientists• 2 days £90,000 market value• est £500 per day
  10. 10. BIG DATA ISN’T ABOUT SIZE Advanced Analytics• It’s about what you can do with data• Prediction is one of the most interesting (and exciting things you can do)• So welcome to the Enlightenment! @duncan3ross

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