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Introduction to Mindstorm Ltd

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Leading manufacturer of large multi-user, interactive surfaces that attract and delight guests

Leading manufacturer of large multi-user, interactive surfaces that attract and delight guests


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  • 1. 


INTRODUCING
MINDSTORM LTD
MULTI-USER, INTERACTIVE SURFACES
THAT ATTRACT AND DELIGHT GUESTS 

 •  Nightclubs"" •  Bars" •  Casinos" •  Hotels" •  Events" Itʼs innovative, " Itʼs imaginative, " www.mindstorm.com Itʼs collaborative, " Itʼs Mindstorm"
  • 2. For Leisure IndustryInnovators Looking forCompetitive Edge"•  Turn ordinary surfaces into ads, displays, information, applications, menus or special effects "•  Excite customers with interactive bars and tables that become " platforms for social interaction•  Create a unique talking point environment where customers order more, recommend your venue and return often "•  Increase margins and aid ordering in noisy environments "•  Increase turnover by being able to accept multiple orders at the same " time•  Keep customers engaged and entertained with games, effects or social media applications in side areas"" Itʼs innovative, " Itʼs imaginative, " www.mindstorm.com Itʼs collaborative, " Itʼs Mindstorm"
  • 3. Mindstorm"•  First projects building wireless software for drinks brands"•  VC backed"•  Clients range from Google, to BMW, Pizza Hut, Deutsche Bank, Nokia and Disney"•  Head office in London with research lab in Germany and Korea"•  International partnerships with Panasonic and Fujitsu"•  International network of sales & installation partners" Itʼs innovative, " Itʼs imaginative, " www.mindstorm.com Itʼs collaborative, " Itʼs Mindstorm"
  • 4. What are interactive surfaces" A way to make Advanced A revolution in any static surface computer computer come alive. Multi technology hidden interfaces. Natural touch enables the inside something interaction makes entire surface to that looks like accessing become touch anything but a information easy. sensitive" computer. Tough A break with the and durable" conventional PC paradigm" Itʼs innovative, " Itʼs imaginative, " www.mindstorm.com Itʼs collaborative, " Itʼs Mindstorm"
  • 5. Multi function and multitouch"Interactive surfaces are tough and Large scale interactive surfacesdurable. The table is still a table, the drive the need for multi touch tobars is still a bar and the wall still a make full use of the space."wall" Itʼs innovative, " Itʼs imaginative, " www.mindstorm.com Itʼs collaborative, " Itʼs Mindstorm"
  • 6. Innovative interfaces" •  Direct manipulation of objects" •  Multiple users enabling new applications and ways to interact and collaborate" •  Completely new application mindset" •  Power of the Internet in the ʻreal worldʼ" •  Internet style marketing effectiveness" Itʼs innovative, " Itʼs imaginative, " www.mindstorm.com Itʼs collaborative, " Itʼs Mindstorm"
  • 7. Unique in combining abilityto attract, inform, transactand measure"Attract and Inform" Transact " retain" Measure" Itʼs innovative, " Itʼs imaginative, " www.mindstorm.com Itʼs collaborative, " Itʼs Mindstorm"
  • 8. A more effective way of getting the message across" Inform" §  A high end ʻfurniture look and feelʼ invites users to touch and removes the feeling of merely using a PC" §  An ʻinvisibleʼ technology that blends into any venue design (Tudor Rose) " §  Transfer information between surfaces and 3rd party devices (USB sticks, mobile phones, etc)" §  Object tracking and recognition." " Itʼs innovative, " Itʼs imaginative, " www.mindstorm.com Itʼs collaborative, " Itʼs Mindstorm"* Source: Nissan “Screen effectiveness study” 2009"
  • 9. In beverage marketing" Attract and retain" Itʼs innovative, " Itʼs imaginative, " www.mindstorm.com Itʼs collaborative, " Itʼs Mindstorm"
  • 10. A more natural way toencourage interaction" Traditional touch screen kiosks are Interactive surfaces on the other hand not intuitive and require obvious are intuitive and people need no ʻcalls to actionʼ" invitation to touch "Inform" Itʼs innovative, " Itʼs imaginative, " www.mindstorm.com Itʼs collaborative, " Itʼs Mindstorm"
  • 11. Donʼt stop at attracting or informing but go all the way to actual transaction"Transact " §  Other transactions such as providing contact information, offers, vouchers, allow future opt-in marketing, etc also easy to create. (Rutlands)" §  Menuʼs, price lists and offerings can be updated and tweaked at zero cost in real time to respond to customer behaviour. (24)" §  Marketing campaigns and promotions can be created for instant impact." Itʼs innovative, " " Itʼs imaginative, " www.mindstorm.com Itʼs collaborative, " Itʼs Mindstorm"
  • 12. The power of on-line style marketing effectiveness measures in the ʻreal worldʼ"Measure" §  Know what customers touched and what they didnt, how long they interacted for, what they downloaded. This is ʻdecision pathʼ intelligence." §  Get real time information on campaign effectiveness and make instant changes." §  Integration interactive surfaces and point of sale systems to provide true insight into sales uplift and marketing ROI" Itʼs innovative, " " Itʼs imaginative, " www.mindstorm.com Itʼs collaborative, " Itʼs Mindstorm"
  • 13. How does it all pay back..."UK example:" –  £ 1,200 per month out" –  £ 300 per month local taxi company preferred placing" –  £ 400 per month drinks supplier sponsorships" –  £ 500 per month events specific" –  £ 4-600 new customers plus recurring due to cool factor" –  £ X additional revenue once ordering is switched on – margin uplift of 15-18% due to higher cocktail sales." Itʼs innovative, " Itʼs imaginative, " www.mindstorm.com Itʼs collaborative, " Itʼs Mindstorm"
  • 14. Itʼs innovative, " Itʼs imaginative, " www.mindstorm.com Itʼs collaborative, "- CONFIDENTIAL- Itʼs Mindstorm"
  • 15. Itʼs innovative, " Itʼs imaginative, " www.mindstorm.com Itʼs collaborative, "- CONFIDENTIAL- Itʼs Mindstorm"
  • 16. Itʼs innovative, " Itʼs imaginative, "www.mindstorm.com Itʼs collaborative, " Itʼs Mindstorm"
  • 17. Itʼs innovative, " Itʼs imaginative, "www.mindstorm.com Itʼs collaborative, " Itʼs Mindstorm"
  • 18. Design options- examples" Itʼs innovative, " Itʼs imaginative, " www.mindstorm.com Itʼs collaborative, " Itʼs Mindstorm"
  • 19. Itʼs innovative, " Itʼs imaginative, "www.mindstorm.com Itʼs collaborative, " Itʼs Mindstorm"
  • 20. MINDSTORM LTD"www.mindstorm.com""YouTube & Twitter: MindstormLtd"Facebook: Mindstorm-iSurfaces"+44 20 8826 4600" Itʼs innovative, " Itʼs imaginative, " www.mindstorm.com Itʼs collaborative, " Itʼs Mindstorm"

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