INFECTIOUSA round up of the latest communications news and ideas from around the worldFEBRUARY 2011Brought to you by
LEVI’S REAR VIEW GIRLS Take two pairs of the latest Levi jeans, a hidden video camera and two callipygian ladies strolling around Los Angeles. What do you have? The latest viral video from Levi’s to promote their Curve ID range. The video has been a roaring success receiving over 8 million views in less than two weeks. The Curve range offers a better fit for women and the admiring glances in the video aim to demonstrate just how good the fit can be. Watch the video: http://ow.ly/44Kjp
PORSCHE THANKS 1 MILLION FACEBOOK FANSPorsche have said thank you to fansof their Facebook page after it passedthrough the 1,000,000 mark. TheGerman sports car manufacturerspecially customised a 911 GT3RHybrid with the names of over 30,000fans which is now on display in thePorsche museum at Stuggart. Fans canfind out if their name made the cut viaa specially designed micro site. Theyhave also released a video celebratingthe campaign and declared the feat‘’the fastest 1,000,000 Facebook fansin automotive history’’.Watch the video: http://ow.ly/44KD4
OLD SPICE MAN IS BACK!Isaiah Mustafa better known as the OldSpice Man has returned in a series ofnew adverts for the iconic brand. Theadverts which aired on US televisionon 7th February see Mustafa informpeople “they or their man can use OldSpice to smell as fresh as the freshest-smelling daily on earth”. The campaignwhich previously won a Grand Prixaward at Cannes might not be as slickas the original series of adverts but it’shard to dislike and worth a watch.Watch the video: http://ow.ly/44KHx
WINDOWS 7 GOES SUB ZEROMicrosoft took to the streets in Paris tocelebrate the launch of the latestWindows 7 Smartphone. Bar-codedflyers were handed out to the generalpublic which were then scanned byWindows 7 staff to see if they were awinner. However, the campaign had atwist. The phones were lodged in giantblocks of ice and which the winnershad to smash to retrieve their prize.Watch the video: http://ow.ly/44L7I
FASHION WEEK TWEETS The British Fashion Council broadcast its own Twitter feed on digital outdoor screens around the capital to promote London Fashion Week. The tweets gave Londoners the opportunity to stay up to date with the latest goings on at London Fashion Week and also included daily video highlights from the catwalk.
BURBERRY ATPICCADILLY CIRCUS Burberry brought the front row to the masses at this year’s London Fashion Week. Their Spring/Summer 2011 range was broadcast live via the iconic advertising screens at Piccadilly Circus. Burberry provided deck chairs for the screening which was attended by more than a 1000 people and watched by many more online via the Burberry website.
YELL TREASURE HUNTDay-V Lately continues where everyone’sfavourite fly fisherman J R Hartley left offas he tries to track down a copy of hisone hit wonder ‘Pulse & Thunder’. Afteran unsuccessful visit to various recordshops he returns home where his digitallysavvy daughter uses her iPhone and theYell app to locate the record in seconds.All this nostalgia makes for a great advert.However, the campaign doesn’t end there.Yell have released ‘Pulse & Thunder’ oniTunes and also recorded a video whichcan be found on YouTube. They have alsohidden 10 copies of ‘Pulse & Thunder’ inrecord shops around the UK. To be in witha chance of winning over £10,000 worthof TV and audio equipment users have tofind a copy ‘Pulse & Thunder’, take theirphoto with it and then upload to the YellFacebook page.Watch the advert: http://ow.ly/44LMkYell Facebook Page: http://ow.ly/44LR8
ASOS LAUNCHES FACEBOOK SHOP The UK’s favourite e-tailer has launched a fully transactional Facebook shop allowing people to purchase its entire range via the social networking site. Previously brands have used third-party social commerce providers or used Facebook as a shop front, directing shoppers to their site to complete the transaction. ASOS will be adding 1,300 products each week to the Facebook store. ASOS Facebookt: http://ow.ly/44M4WDon’t forget everything featured is available online at: www.infectious-online.com