WelcomeInnovation Workshop January 17, 2011 Berlin, Germany
Today´s Agenda9:00 Check-in, registration, badges, coffee - networking time9:30 Welcome, introduction9:45 Module 1: Your Inner Innovator (NMEA - Ireland)11:15 BREAK11:30 Module 2: Types of Innovation (PUB - Romania)13:00 LUNCH (on the Piazza)14:00 Module 3: - Innovation Process Design (IFF - Germany)15:30 BREAK16:00 Module 4: Planning Your Success (MSC - France)17:30 Initial feedback, close
Another view of our trip...
The story of IIME ... Unblocking Innovation
Target SMEs• Less than 5 years in business• Employing less than 10 people• Manufacturing or tradeable service• Desire to Change
Innovation In Micro-Enterprises (IIME) One Day Training Programme Berlin 17th January 2011 EU Leonardo Programme
Innovation In Micro-EnterprisesUnit 1 – Your Inner Innovator (“A Tour of YOU”)
Innovation In Micro-Enterprises Session 1 –A Tour of YOU• Objective 1 – identify the key influences in bringing you to where you are now• Objective 2 – what is your experience of change?• Objective 3 – what is your experience of change in your business?
“A Tour of YOU”• Exercise 1 (Icebreaker) - What Made You “You”? – Introduction (5 minutes) – Self-reflection (10 minutes) – Pair off – Presentation to your neighbour (10 minutes – 5 each) – Modelled on speed dating
What made you “you”?
What made you “you”?• Self-mapping exercise – “you” as a rose. Petals and thorns. Influences for good or for bad. What influenced you (eg: the talents of the people around you) Why?• What made you what you are today?• Pair off : talk to each other, 5 minutes each about your reflections.• Mediated by an elevator bell
What made you “you”?• “Thorns” are thepainful, challengingEvents/influences –choose at least two• “Petals” are the positive,encouraging events/influences- Choose at least two• Aim for 5 influences in total
What made you “you”?• Pair off : talk to each other, 5 minutes each, about your reflections.• Mediated by an “elevator bell” – sets a time limit (as per time in an elevator with someone you want to talk to before the doors open) - encourages concise presentation and allows the facilitator to move things along without being rude.
What made you “you”?Represent your story as aseries of “petals” (positiveinfluences) and “thorns”(challenges).....
Your Inner Innovator (“Getting To Go”)
“Getting To Go”• Present your business story – the origins of the business, what motivated you, what was the stimulus, what steps you took from idea to start-up – go back to your mindset when you started out• Describe the steps taken in 5 images or words – 15 minutes• Then pair off. Each of you has 5 minutes to present your story to your partner 10 minutes in total• You should listen to your partner and note what struck you.• Each of you will then report back on your impressions of your partner (2 minutes per person - 20 minutes in total) Elevator bell
In one adjective Conor said:Joe = Flexibility
Getting To Go......• Step one: You - Your decision to start-up - what steps did you take?• Step two: Your partner - Identify what was interesting, remarkable and surprising? What was risky?• What adjective best describes this person? What have you learnt from this person?
Feedback by Facilitator (Jose)...• Key words• Overall impression of what were innovative traits
Types of Innovation
Around the wheel of innovation Module 2 – Types of innovation IIME Leonardo January 17th 2011 Berlin
Content Meaning of innovation Think innovative –exercise Types of Definitions Examples Applicationsinnovation Principles for creating innovative team
Meaning of innovation ...
Meaning of innovation Great … idea … Money New Innovation …
Meaning of innovation Process Organizational innovation innovation Product Strategy innovation innovation Business Marketing innovation Technology innovation innovation
Think innovative! Process innovation Strategy Product innovation innovation Business innovation Organizational Technology innovation innovation Marketing innovationMarketing Product Process Organizational Strategy Technology Businessinnovation innovation innovation innovation innovation innovation Innovation
Think innovative – exercise Youre in a high street coffee shop. Imagine this scene through the eyes of a technologist from 100 years ago. 100 years old coffee shop
Think innovative – exercise Actual coffee shop Actual coffee shop
Business innovationBusiness innovation involves a wide spectrum of originalconcepts, including development of: new ways of doing business, new business models, business application of technology and communications, new management techniques, environmental efficiency, new forms of stakeholder participation, telecommunication, transport and finance.Marketing Product Process Organizational Strategy Technology Businessinnovation innovation innovation innovation innovation innovation Innovation
Business innovation In some cases the innovation rests not in the technology or product or service, but in the business model itself.Marketing Product Process Organizational Strategy Technology Businessinnovation innovation innovation innovation innovation innovation Innovation
Organizational innovation• “An organisational innovation is the implementation of a new organisational method in the firm’s business practices, workplace organisation or external relations.” “ The implementation of a new organisational method in the firm’s business practices.” “… The implementation of a new organisational method in the firm’s… workplace organisation” “… The implementation of a new organisational method in the firm’s… external relations” Marketing Product Process Organizational Strategy Technology Business innovation innovation innovation innovation innovation innovation Innovation
Strategy innovation• Strategy innovation is about challenging existing industry methods of creating customer value in order to meet newly emerging customer needs, add additional value and create new markets and new customer groups for the sponsoring company. Marketing Product Process Organizational Strategy Technology Business innovation innovation innovation innovation innovation innovation Innovation
Strategy innovation • Why strategy innovation? You should respond by adopting a new approach to strategy, one that combines: … speed, openness, flexibility, forward-focused thinking.Marketing Product Process Organizational Strategy Technology Businessinnovation innovation innovation innovation innovation innovation Innovation
Strategy innovationExamples• In China, some doctors are paid monthly when their patients are healthy. If you are sick, it‘s their fault, so you don‘t have to pay that month. It‘s their goal to get you healthy and keep you healthy so they can get paid.Marketing Product Process Organizational Strategy Technology Businessinnovation innovation innovation innovation innovation innovation Innovation
Marketing innovation http://www.feelings.ro/multimedia/cafe• “A marketing innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing.” OECD – The OSLO ManualMarketing Product Process Organizational Strategy Technology Businessinnovation innovation innovation innovation innovation innovation Innovation
Marketing innovation • What do you think about this ? 1 • What do you think about the profit of this idea? 2 • In your opinion is it simple to implement this? 3 Toilet paper exampleMarketing Product Process Organizational Strategy Technology Businessinnovation innovation innovation innovation innovation innovation Innovation
Product innovation http://www.davison.com/creators/category/product-innovation/• A product innovation is the introduction of a good or a service that is new or significantly improved with respect to its characteristics or intended uses. Marketing Product Process Organizational Strategy Technology Business innovation innovation innovation innovation innovation innovation Innovation
Product innovation – examples New products Improved products New services Improved servicesMarketing Product Process Organizational Strategy Technology Businessinnovation innovation innovation innovation innovation innovation Innovation
Product innovationExercise: Propose some idea to improve this product :Marketing Product Process Organizational Strategy Technology Businessinnovation innovation innovation innovation innovation innovation Innovation
Product innovationExercise: • What do you think about this ? 1 • What do you think about the profit of 2 this idea? • In your opinion is it simple to implement 3 this? • What else could be improved to this? 4 • What disadvantage (s) would be? 5Marketing Product Process Organizational Strategy Technology Businessinnovation innovation innovation innovation innovation innovation Innovation
Process innovation• “A process innovation is the implementation of a new or significantly improved production or delivery method. This includes significant changes in techniques, equipment and/or software”. Marketing Product Process Organizational Strategy Technology Business innovation innovation innovation innovation innovation innovation Innovation
Technology innovation• Technological innovation: implemented technologically new products and processes and significant technological improvements in products and processes. Technological innovations Implosive technology Technology innovation Product technological innovationThe product or process should be new from the Explosive technologypoint of view of the firm that introduced it.Marketing Product Process Organizational Strategy Technology Businessinnovation innovation innovation innovation innovation innovation Innovation
Process or technology innovation DiscussionMarketing Product Process Organizational Strategy Technology Businessinnovation innovation innovation innovation innovation innovation Innovation
Ten Principles for creating the highest performance teams and team innovation.• Establish the reasons and objectives of forming a team.• Recruit the best team players.• Establish clear, participatory, effective and elevating team goals and plans.• Articulate and communicate team task functions and relationship functions.• Develop healthy and productive group and meeting norms.Marketinginnovation Product innovation Process innovation Organizational innovation Strategy innovation Technology innovation Business Innovation
Ten Principles for creating the highest performance teams and team innovation.• Manage team behaviours and conflicts.• Cultivate and unleash Group Creativity and Innovation.• Update and manoeuvre team communication.• Create a Team Assessment Inventory.• Create an environment wherein the team members enjoy their work.Marketing Product Process Organizational Strategy Technology Businessinnovation innovation innovation innovation innovation innovation Innovation
• Thank you! –Think new! • Be innovative! • Discussion
Innovation Process Design
LEONARDO IIME PARTNERSHIP MEETING, BERLIN “INNO-PRISE: TAKE THE PATH TO SUCCESSFUL INNOVATION” 17.01. – 18.01.2011The fraunhofer iff approach to innovation process design Jacqueline Görke, Jörg von Garrel
Innovation Process Concept Innovation Process Concept1 2 3 4 Implemen- Develop Vision Validate Redesign Define tation and Current Innovation Implementation Framework Situation Process Steps (phases are overlapping)• Preparation and • Process map • Process redesign • Define pilot • Pilot visioning • Process metrics • Framework project project implementations• High level target • Issue analysis management • Prerequisites • Shaping out details setting • Benefits from • Framework for • Implementation • Monitoring• Framework to cross-usage platform / planning Process House • Roadmap status modularity • Treatment of• Benchmarks quo “old products”
Proposed approach – Phase 1In the first phase the team develops the overall vision and framework1 2 3 4 Develop Vision Validate Redesign Define and Current Innovation Implementation Framework Situation Process Steps Given project framework Communication structure is defined and functional High level targets are agreed High level vision for each work process is defined Work processes are identified
Proposed approach – Phase 2In the second phase the team validates the current innovation process1 2 3 4 Develop Vision Validate Redesign Define and Current Innovation Implementation Framework Situation Process Steps Input/Output and major tasks of each work process are identified For work process Develop Product current process is mapped (milestone concept incl.) Current metrics are evaluated for all work processes Issue Analysis is finished
Proposed approach – Phase 3In the third phase team develops the future concept for innovation1 2 3 4 Develop Vision Validate Redesign Define and Current Innovation Implementation Framework Situation Process Steps Clear strategy for the future innovation process is defined Framework for platform/modularity Each work process is defined in detail: Input/Output relations in and Process map / gate concept between sub processes tasks, responsibilities, decision competence Performance metrics, basic rules Project and quality management
Proposed approach – Phase 4In the first phase team develops the overall vision and framework1 2 3 4 Develop Vision Validate Redesign Define and Current Innovation Implementation Framework Situation Process Steps Pilot projects are defined Necessary prerequisites are defined Implementation is defined Subprojects Project Teams / Resources Time Schedule / Milestones
LEONARDO IIME PARTNERSHIP MEETING, BERLIN“INNO-PRISE: TAKE THE PATH TO SUCCESSFUL INNOVATION” 17.01. – 18.01.2011Structuring your innovation Jacqueline Görke, Jörg von Garrel
• It‘s not about• THE Innovation Process™
• It‘s about• Understanding, imagination and action. • …because
• „It is not always true, that it‘s getting better, when things change.• But if it should get better, something has to change.“ • • Georg Christoph Lichtenberg (1742-1799)
…provides a lot of different theories about „standardized innovation processes“ … Rahmenbedingungen des Innovationsmanagements Rahmenbedingungen des Innovationsmanagements
…shows that… – …there‘s no one size fits all approach. – …innovations cannot be designed divorced from reality. – …successful innovations need creative and analytical skills. – …innovation processes should be kept simple.
Practical example - BASF– Do it as simple as possible, but make sure that actions are taken.– Implement clear roles and responsibilities.– Rather give guidelines than rules, because one size doensn‘t fit all.– Focussed project work, creativity, efficiency and culture are core elements of innovation processes. Quelle: http://www.refa-chemie.de/media/56.pdf
Practical example - SIEMENS– Innovations follow the customers and thus the market.– Research is a neccessary, but not the only requirement for innovation. Successfull innovation needs implementation on the market.– (Innovation) networks are the catalysts for innovation.– Economical value results from successfull innovation. Quelle: http://www.siemens.com/innovation/pool/de/2009/innovation_at_siemens _27_04_2009_d.pdf
Practical example - Google idea– Defining a foundation that sets innovation s objectives and mobilizes your efforts. climat strategy e– Developing a stream of original ideas tied proces climat to real business objectives. s e– Creating a streamlined and flexible proces ideas s approach to shepherd innovative ideas to strategy strategy market.– Building a thriving work environment that idea s process a drives innovation across your organization. proces climat e s strategy climate idea s Quelle: http://www.docstoc.com/docs/26763113/Innovation-Case-Study-Google
Practical example - GoogleFive ways of achieving innovation:– Open office hours Smart people– Free thinking time +– The ideas list creative– Big brainstorms environment– Acquire good ideas + outlet for ideas = innovation Quelle: http://www.google.de/intl/de/corporate/tenthings.html
Big enterprises say, successful innovation needs:– intensive collaborations with customers and research institutions,– taking technological AND economical aspects into account,– inclusion of technology trends and innovations from all markets,– development of new markets beside the core business,– close networking of firms and researchers along the value added chain,– use of external sources,
Big enterprises say, components of innovation are:– CREATIVITY • discovering a new idea– STRATEGY • determining the usefullness of an idea– IMPLEMENTATION • putting the new idea into action– PROFITABILITY • maximizing the added value from the implementation of the new idea
Small and medium-sized enterprisessay, successful innovation is hindered by: – Innovativeness, – innovation strategy, – innovation techniques, – corporate management, – controlling, – quality management, – knowledge on demands and markets, – marketing, – project management. Quelle: http://alchemi.co.uk/images/InnovationCartoon-dontlink.jpg
Small and medium-sized enterprises say, successful innovation is missing: CREATIVITY discovering a new idea STRATEGY determining the usefullness of an idea IMPLEMENTATION putting the new idea into action PROFITABILITY maximizing the added value from the implementation of the new idea
In a nutshell:– Innovation management can‘t be standardized and has to be carried out individually.– Innovation can take place at all stages of the planning process.– Innovation can be applied to the daily activities of all departments.– Innovation can be applied everywhere in the organization - to existing products, services, programs, or processes.– Innovation involves strategic skills to develop ideas to bring added value to the organization and to win acceptance for implementing new ideas.
Finding your innovation process
What drives innovativeness?– Management: • pushes innovation by setting goals, • applies a proper strategie, • helps overcoming internal and external barrieres, • allocates financial ressources– Innovation goal: • defines the type of innovation the organization currently wants, • balance of creativity and order, to reach effective and efficient results
What drives innovativeness?– Innovations climate: • defines active roles of the employees involved, • balances radical ideas with traditions, • nourishes ideas and initiatives, • reflects the emloyee‘s identification with the innovation goal of the company– Innovation marketing: • early implementation of external ideas, • orientation on trends of the market and on customers needs
Structuring your innovation
Workshop programTime Objective Content Aids Who20 – 30 min. Exchange of Discussing questions, e.g.: bulletin board, Group work: experience What positive/negative experiences did metaplan paper, Two groups, working you have when implementing your pushpins, parallel on both topics . innovations/innovation process? carts, markers What could have been done to improve flip chart the project?2 x 10 min. Presentation and Presentation of results: Negative and 1 bulletin board, metaplan All participants discussion of the positive experiences, potential options, paper, pushpins, carts, results deficits markers 1 flip chart
Group work: Exchange of experiencesSplit the workshop group in 2. Discuss in your group the questionslisted on the bulletin board. You will have 20 - 30 minutes.• Example questions:–What (positive/negative) experiences did you have whenimplementing your innovations/innovation process?–What works/worked well? What could be established as a standard?–Where are/were deficits? What could have been better? What wasnot conducive?–What could have been done to improve the project?–How could the successes be transferred to the next project or otherfuture projects?
Group 1 & 2: Presentation and discussion of results• Steps1. One member of group 1 and one member of group 2 presents the respective group’s results.2. Discussion of the results, focusing of differences.3. Brief presentation of example of good practice.Each group will have 10 minutes.
Thank you for listening.
Planning Your Success
Innovation In Micro-Enterprises Session 4: Planning Your Success How to get there from here...
The Secret of LIFE ... and Innovation!
Like life, innovating is a journey YOUR Action Plan Structuring the Innovation Process Around the Wheel of Innovation The tour of YOU
WHERE are you going?
HOW to get there?• Individual Action Plans – Individual • YOU ... Personal, unique, tailored – Action • What will be DONE ... with the goal in mind – Plan • What, When, Who ... Success criteria?
You have done this before...... or you‘d be out of business!
Our approach...Some TEMPLATES and TOOLS+ a MODEL+ your INPUT= YOUR PLAN FOR SUCCESSFUL INNOVATION
Let‘s go to the tool...... and you‘ll get the hang of it.
CmapToolsCreating Concepts and Propositions
A model of action planning
Think back over the differentinnovation types Process innovatio n Strategy Product innovatio innovatio n n Business innovatio n Technolo Organizatio gy nal innovation innovatio n Marketing innovatio n
Getting Ready To Plan Actions1. Choose, in your opinion, the best innovation type to pursue for your enterprise2. Rank the remaining 5 innovation types – 10 minutes3. Individually write down the “why, when, who, how, where and what” related to your #1 innovation type4. Then pair off. 1. Each of you has 5 minutes to present your story to your partner (10 minutes in total) 2. You should listen to your partner and note what struck you5. Each of you will then report back on your impressions of your partner (2 minutes per person - 20 minutes in total)6. Start thinking through the actions that will be necessary to progress. Write them down.
This is your future ...invest time in your future.
Thank you and…… we wish you great successwith your innovations!
Most action plans consist of the following elements• a statement of what must be achieved (the outputs or result areas)• a spelling out of the steps that have to be followed to reach this objective• some kind of time schedule for when each step must take place and how long it is likely to take (when)• a clarification of who will be responsible for making sure that each step is successfully completed (who)• a clarification of the inputs/resources that are needed.
Action Planning Process1. Clarify the result areas on which you will be working2. List steps necessary to achieve each result area3. Sequence the steps in a logical order4. Assign responsibility for each activity5. Summarize the outputs6. Summarize the resources needed7. Summarize the likely costs8. Put it all together in a workplan schedule