Your SlideShare is downloading. ×
Global hr forum2008-scott j smith-web 2.0, social networking and enterprise value
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Global hr forum2008-scott j smith-web 2.0, social networking and enterprise value

488

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
488
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. IBM Global Business Services Web 2.0, Social Networking and Enterprise Value Scott J Smith Partner & Global Practice Leader – Knowledge & Collaboration
  • 2. IBM Global Business Services Newsstand 2.0 2 Web 2.0, Social Networking and Enterprise Value © 2008 IBM Corporation
  • 3. IBM Global Business Services My Space = 8th Largest Country in the world (Japan & Mexico) 230K People a day 106 Million Sept 06 More People in Facebook than entire country of Sweden 3 Web 2.0, Social Networking and Enterprise Value © 2008 IBM Corporation
  • 4. IBM Global Business Services It’s more than fun 4 Web 2.0, Social Networking and Enterprise Value © 2008 IBM Corporation
  • 5. IBM Global Business Services Cyworld: 90% of 20s; 25% of all Korea 5 Web 2.0, Social Networking and Enterprise Value © 2008 IBM Corporation
  • 6. IBM Global Business Services Naver: 2 Billion Searches in Aug 07 6 Web 2.0, Social Networking and Enterprise Value © 2008 IBM Corporation
  • 7. IBM Global Business Services Wisdom of the Crowd 7 Web 2.0, Social Networking and Enterprise Value © 2008 IBM Corporation
  • 8. IBM Global Business Services Web 1.0 Web 2.0 Data to People User Experience Social Networking Sharing Trust, Reputation End User Contribution More it used more value 8 Web 2.0, Social Networking and Enterprise Value © 2008 IBM Corporation
  • 9. IBM Global Business Services What is driving this??? 9 Web 2.0, Social Networking and Enterprise Value © 2008 IBM Corporation
  • 10. IBM Global Business Services Demand for Growth Drives a Need for Innovation § Innovators grow faster § 75% of CEOs indicated that collaboration was important to innovation § Top sources of innovation were employees, business IBM Institute for Business Value, CEO Study 2006 partners and customers “It's not what work you expect Employee #1234 to accomplish per person-month of work. It's the work you never expected would happen, that suddenly creates new business.” 10 Web 2.0, Social Networking and Enterprise Value © 2008 IBM Corporation
  • 11. IBM Global Business Services Changing Demographics Drives a Need to Empower New Generation of Business Leaders Within the next seven 19% of the entire years, 33 million American workforce people in Japan holding executive, (26% of the administrative and population) will be managerial positions over 65 years old will retire in the next five years By 2016, the number In the year 2000, there of individuals aged were more people 60-64 in Australia is receiving pensions in expected to almost Italy than people double working (22 versus 21 million) Source: Beazley, et. al, Continuity Management, Mackay, Alan. “Mature Age Workers: Sustaining Out Future Labor Force.” An Ageless Workforce - Opportunities for Business' Symposium Conference Paper. August 27, 2003. www.ageing.health.gov.au/ofoa/wllplan/aawpapers.htm, Time to act quickly on aging.” The Japan Times Online. August 23, 2002 www.japantimes.co.jp/cgi-bin/getarticle.pl5?ed20020823a1.htm, A. Paulli, “Pension systems and gradual retirement in Italy”, September 2000, p.17 11 Web 2.0, Social Networking and Enterprise Value © 2008 IBM Corporation
  • 12. IBM Global Business Services Project-Based Work Environments Drives a Need for Improved Activity Execution § Most work today involves dynamic processes being delivered by dispersed groups of people § Making business decisions involves more than just traditional IT applications § People need simple ways to structure adhoc activities Adapted from: *C. Hill, R. Yates, C. Jones, S. Kogan, Beyond predictable workflows: Enhancing productivity in artful business processes, IBM Systems Journal, Vol. 45, No. 4, 2006, http://www.research.ibm.com/journal/sj/454/hill.html 12 Web 2.0, Social Networking and Enterprise Value © 2008 IBM Corporation
  • 13. IBM Global Business Services Changing Nature of Work Drives a Need to Connect Dispersed Workforces § Work environments are more complex – Matrixed organizations – Organization changes – Mergers / Acquisitions § Work environments are more disconnected – Global companies – Outsourcing – Remote workers § More interactions with unknown people 13 Web 2.0, Social Networking and Enterprise Value © 2008 IBM Corporation
  • 14. IBM Global Business Services Low Trust in Advertising Drives a Need to Connect Consumer in Communities “Indicate your level of trust in the following types of ads” % trust somewhat or completely Source: Forrester Research and Intelliseek 14 Web 2.0, Social Networking and Enterprise Value © 2008 IBM Corporation
  • 15. IBM Global Business Services How to achieve organizational value Content Experts Collaboration / Learning Social Networking Enablers Foundation Roles Technology Social Capital Governance 15 Web 2.0, Social Networking and Enterprise Value © 2008 IBM Corporation
  • 16. IBM Global Business Services Search increases value with “people” Experts on the topic 1 Click Away Tagged Websites 1 Click Away 16 Web 2.0, Social Networking and Enterprise Value © 2008 IBM Corporation
  • 17. IBM Global Business Services Enabler: Automated Expertise Identification Relationship to Experts 17 Web 2.0, Social Networking and Enterprise Value © 2008 IBM Corporation
  • 18. IBM Global Business Services Enabler: Automatically Map the Network 18 Web 2.0, Social Networking and Enterprise Value © 2008 IBM Corporation
  • 19. IBM Global Business Services Embed Collaboration for Value Experts Automatically Suggested within Core Application 19 Web 2.0, Social Networking and Enterprise Value © 2008 IBM Corporation
  • 20. IBM Global Business Services ROI Model: Role Interaction Patterns Sales Process Example Product CRM with Customer Sales “Expert Expert Experts Links” Expertise Engine Rewards For assisting Sponsored sale External Specific “Friend” Community Sales Experts 20 Web 2.0, Social Networking and Enterprise Value © 2008 IBM Corporation
  • 21. IBM Global Business Services Role Patterns: Tangible ROI Contribution to ROI Element Role Enabling Revenue Conver- Cost of Time to Interaction Components per sion Rate Sales Sale Customer §Expertise engine Sales ↔ §Integrated Instant Messaging Product and into core CRM to show H H M H experts and documents in Sales Experts context Sales ↔ §Instant Messaging §Community Tools M M M Customer §Full social networking Company ↔ capabilities enabling customer-customer Facilitated interaction M H M Customer §Company sponsored events §Analysis of community Community interaction 21 Web 2.0, Social Networking and Enterprise Value © 2008 IBM Corporation
  • 22. IBM Global Business Services Summary and Call to Action § Social Networking is for the enterprise now § Embed in core processes & applications § Embedding = adoption § Role Interaction Patters = measurable, repeatable ROI § Finally, economies of scale and value from global talent! 22 Web 2.0, Social Networking and Enterprise Value © 2008 IBM Corporation
  • 23. IBM Global Business Services Thank You

×