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Future Of Gi Insurance Avatars In The Social Media Age Upd

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  • 1. By Sagi Schliesser
    Insurance Avatars in the age of social Media
  • 2. “Our Children will NOT buy insurance the same way we do”
    Our Parents did not think or say that
    We are buying insurance differently than our parents
    Our children will buy differently than us
    2
  • 3. Change is Growing
  • 4. Agent & Son
    In many countries no young generation of insurance agents other than the daughters and sons of exiting ones
    Direct channels are already making the standalone agent an evolutionary issue – only the best are ‘surviving’
    Agent & son buying into retired agents portfolios – agencies are forming and growing
    4
  • 5. Social Networking
    5
  • 6. Networks Are in Our Genes
    Photos bythsutton, Flickr
    Human brains are larger than monkey brains and human groups
    are larger than monkey groups.
    Monkeys groom each other one at a time, but humans can talk
    To four people at once.
    It seems the size of the brain
    limits the size of the group.
    Most natural human groups
    are capped at about 150
    People (Dunbar’s number).
    Slide: Tasha Bock, James H. Fowler, Nicholas A. Christakis,
  • 7. Six Degrees of Separation
    Stanley Milgram experiment showing that people are all connected by an average of six steps
    • A citizen in Nebraska was instructed to mail a letter to someone who they thought would know a particular business man in Boston
    • 8. The goal was to measure the number of steps for the letter to reach the business man
    • 9. On average, required six steps
    • 10. Replicated on global scale with same results!
    Photo by Dan Coulter
    Slide: Tasha Bock, James H. Fowler, Nicholas A. Christakis,
  • 11. Three Degrees of Influence
    The influence of actions ripples through networks 3 degrees
    You are affected by people you don’t even know!
    Influence dissipates after 3 degrees because:
    • Intrinsic decay: corruption of information
    (like the game telephone)
    -Network Instability: social ties become unstable at 4+ degrees of separation
    -Evolutionary Purpose: we evolved in small groups where everyone was connected by 3 degrees or less
    Photo by Taro Taylor
    Slide: Tasha Bock, James H. Fowler, Nicholas A. Christakis,
  • 12. Three Degrees of Influence
    If we are connected to everyone by 6 degrees and influence those up to 3 degrees, then we can reach halfway to the whole world!
    1
    2
    3
    Photo by Wonderworks, Flikr
    Slide: Tasha Bock, James H. Fowler, Nicholas A. Christakis,
  • 13. Networks Go Online
    Some users have hundreds or even thousands of “friends” on these sites.
    But the average user has 110 friends on Facebook.
    That’s very close to the expected maximum in a real-world social network (Dunbar’s number).
    Photos by facebook.com
    Slide: Tasha Bock, James H. Fowler, Nicholas A. Christakis,
  • 14. Barack Obama
    11
  • 15. Virtual Worlds
    Virtual networks on the internet make social networks visible.
    Entirely new networks can form in virtual worlds that mimic real life.
    Photo by juanpol, Flickr
    Slide: Tasha Bock, James H. Fowler, Nicholas A. Christakis,
  • 16. Virtual Worlds
    Online you can look however you want!
    But people still mostly behave like
    people (or at least the people they look
    like).
    More attractive avatars tend to have
    more confidence!
    Slide: Tasha Bock, James H. Fowler, Nicholas A. Christakis,
    Photos by Minako Bracken and Torley, Flickr
  • 17. Virtual Worlds
    The Ultimatum Game works in virtual worlds too.
    But people are affected by the appearance of their avatar!
    Player 2’s with tall avatars accept low offers only 38% of the time while short avatars accepted 72% of the time, regardless of the height of the actual players!
    Slide: Tasha Bock, James H. Fowler, Nicholas A. Christakis,
    Photos by moggsoceanlane, Flickr
  • 18. The Same But Different
    The boundaries between the internet and reality are beginning to blur.
    One woman even went to jail for having an avatar killed.
    Slide: Tasha Bock, James H. Fowler, Nicholas A. Christakis,
    Photos by ☆ Shorne ☆and kangotraveler, Flickr
  • 19. Social Insurance
    Beyond the Facebook groups and Twitts
    Understand the UPDATED virtual and social human behavior emerging
    Push enterprise into the new realities as well
    16
  • 20. Remote Engagement
    Some activities we prefer ‘remote engagement’
    17
  • 21. Insurance Avatars
    18
  • 22. What Can Insurance Avatars do?
    Will have no hidden agenda
    Will be created to represent the customer’s needs, understanding and view
    Will work within the customer social network
    Collect information the ‘likes’ and ‘not likes’
    Will negotiate terms with insurance virtual outlets
    Will collaborate with other avatars for group discounts on the fly
    19
  • 23. Not the End of Face to Face…
    20
  • 24. acknowledgement
    Tasha Bock,
    James H. Fowler, Nicholas A. Christakis,
    21