Why can't organizations be designed as sexy as an iPad?

When last Did you hear?Saturday 25 August 12

Wow, that’s so sexy! I simply ‘luvvv’ your procurement process! Beyonce Knowles, DivaSaturday 25 August 12

So why can’t a procurement process not be as sexy as an iPad?Saturday 25 August 12

The designers approach to looking at the world, is increasingly a6rac7ng the a6en7on of the business world... Jonathan Ives, Apple’s Head of DesignSaturday 25 August 12

Recently some Fortune 500 companies have created the post of Chief Design Oﬃcer with a US$ 400,000 p/a price tag. Saturday 25 August 12

Case studies: #1: The ZAR10 million POS The rubber duck soluXon.Saturday 25 August 12

Case studies: #2: The rubber duck soluXon h6p://blogs.ﬁn24.com/ber7eduplessis/?s=rubber+duck 7Saturday 25 August 12

ApplicaXon: How to brief your IT Department for a video conferencing facility.Saturday 25 August 12

#1: What is the most expensive system you can oﬀer me? #2: What is the absolute cheapest you can cobble together? 9Saturday 25 August 12

What would a designer ask? #1: What is the bigger picture of which this is part? (The strategy quesXon) #2: How would the end-‐user go about using this step by step? (Recipient’s point of view) #3:How convenient is this to the user? (User behaviour, NOT user requirements).Saturday 25 August 12

What would a designer ask? #4:How can we simplify this? #5: Can I describe the structure in ﬁve (5) simple sentences? #6: How easy is it to damage? #7: How easy is it to misuse? (Is it clear what the purpose is? How are user interests served?)Saturday 25 August 12

What would a designer ask? #8: Is the detail signiﬁcant? 12Saturday 25 August 12

What would a designer ask? #9: If not signiﬁcant, is the detail entertaining or seducXve? 13Saturday 25 August 12

What would a designer ask? #10: Has it got sXckiness? (a special feature that afracts) #11: Is the balance between big picture and detail appropriate to the big picture? (How sane is this? Aren’t you ridiculous? Is this ﬁt for purpose or an over kill?).Saturday 25 August 12

What would a designer ask? #12: Can I describe the experience as enjoyable? #13: Can I fall in love with it? #14: What is wasted? In design as much as in business “waste not want” not is your GPS.Saturday 25 August 12

Le Corbusier’s Pessac workers’ housing, 1924 You may design as you like.. 16Saturday 25 August 12

BUT! Users will prevail.. 17Saturday 25 August 12

A picture of our organizaXons? 18Saturday 25 August 12

Why not begin here? 19Saturday 25 August 12

“ Form follows use” (vs Bauhaus Form follows func7on) So hfp://blogs.ﬁn24.com/berXeduplessis/2011/02/10/ apples-‐dirty-‐lifle-‐design-‐secret/ 20Saturday 25 August 12

Why can't organizations be designed as sexy as an iPad?

by Bertie Du Plessis on Aug 31, 2012

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 1

Statistics

Why can’t organizations be designed as sexy as an iPad? Presentation Transcript