New Media Strategies for Public Health


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My deck for the 2010 Sex::Tech conference highlighting innovation around sexual health, tech and youth. Held in San Francisco.

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  • Looking at this light bulb – has evolved, changed with the times. Still effective but energy efficient now!
  • Content Distr. – videos, photos, etc.Community – building them, sustaining themActivism – building awareness in those communities and then empowering them for behavior change/action
  • Andre to speak to the use of blog aggregator sites such as Technorati – a real-time search for blogs and other user generated content based on tags/keywords. Also the use of Google Blog search that helps locate blogs based on keywords
  • Andre to briefly speak about the bra color status, breast cancer awareness phenomenon. Women enlisted all of their female friends to post the color of their bra to their status’ in the name of breast cancer awareness. But kept it a secret from men to see how long it took them to catch on. The story got picked up by traditional media sources in less than 24 hours. Although the Susan G. Komen Breast Cancer Foundation DID NOT originate the messages, they greatly benefited from the campaign. At the start of Friday, they had exactly 135 fans on their Facebook page. By 5:30 in the evening, they had 135,000.
  • New Media Strategies for Public Health

    1. 1. New Media Strategies + Public Health<br />Sex::Tech Conference 2010<br />February 26 - 27<br />
    2. 2. Times are changing…<br />
    3. 3. “The most exciting breakthroughs of the 21st century will not occur because of technology but because of an expanding concept of what it means to be human.”<br /> ~John Naisbitt<br />
    4. 4. What Is It All About?<br />Sharing Information <br /> Content Distribution <br /> Community <br /> Activism<br />
    5. 5.
    6. 6. And this matters because….<br />
    7. 7. No Longer About Information Gatekeepers [One Way]<br />Conversation<br />Participation<br />Activation<br />[Two Way]<br />
    8. 8. Social Media in Public Health Communications<br />Advantages:<br />Inexpensive<br />Immediate<br />Personal and targeted<br />High impact when there is a plan<br />Credible information for the public<br />Increased awareness<br />What Is Social Media?...<br />
    9. 9. Social Media in Public Health Communications<br />Limitations:<br />Limited control of the message<br />Difficult to measure<br />Quality vs. quantity—substance before tools<br />Possible misuse due to lack of understanding<br />What Is Social Media?...<br />
    10. 10. Tools of the Trade<br />
    11. 11. <ul><li> Fan Pages
    12. 12. Videos
    13. 13. Photos
    14. 14. Notes/Blog
    15. 15. Widgets (interactive applications)
    16. 16. Engage with community/fans</li></li></ul><li>
    17. 17.
    18. 18.
    19. 19. Micro Blogging<br />140 Characters<br />Sharing interesting links<br />Interacting with other likeminded Twitter users<br />Engaging with Twitter followers<br />
    20. 20. for keyword searching<br />Connect with those people discussing a topic that you or your organization focus on<br />Find thought leaders and engage with them to further to develop your network/community<br />Build lists to keep track of those thought leaders<br />
    21. 21.
    22. 22. <ul><li>Multiple platforms available; extensive options for customization
    23. 23. Main hub for content creation and sharing (text, video, photos)
    24. 24. Unlimited options for subject matter, points of view, opinions
    25. 25. Your voice to become part of an online community
    26. 26. Technorati, Google Blog Search</li></ul>Tools of the Trade...<br />
    27. 27. Summary of Tools<br />Many tools from which to choose for interaction/ engagement<br />Think about the assets you have, how best they can be leveraged, and how they will be managed for optimal engagement with targeted audiences<br />
    28. 28. Social Media Public Health Campaigns<br />
    29. 29. Tie Back to Home Page<br />
    30. 30. Show off your expertise, talent & resources<br />Make yourself available to your community<br />Mix online with offline events for solid engagement/recognition<br />
    31. 31. Centers for Disease Control and Prevention<br />Salmonella/PB crisis<br />H1N1 flu virus <br />Department of Health and Human Services<br /><br />Flu prevention PSA contest (video)<br />
    32. 32.
    33. 33.
    34. 34. Create opportunities for those already talking about it to come to you<br />
    35. 35. Social Media Public Health Campaigns…<br />
    36. 36. Let others come up with content [crowdsourcing]<br /> Competition  Ideas  Innovation<br />
    37. 37. Breast Cancer//Facebook<br />Social Media and Act Against AIDS…<br />
    38. 38. Create “awareness evangelists” that resonate with the audience<br />Badges/Widgets/Status Updates<br />
    39. 39. Things to Keep in Mind:<br />Tools need people + time<br />Keep information up to date and check in regularly<br />Engage in the community, your audience and the conversation<br />Be truthful, accurate and up front about the information you are providing<br />
    40. 40. We cannot always build the future for our youth, but we can build our youth for the future.<br /> - Franklin D. Roosevelt<br />
    41. 41. Resources<br /><br />
    42. 42. CONTACT:<br />Andre M. Blackman<br /><br /> <br />