New Media Strategies for Public Health

New Media Strategies + Public Health
Sex::Tech Conference 2010
February 26 - 27

Times are changing…

“The most exciting breakthroughs of the 21st century will not occur because of technology but because of an expanding concept of what it means to be human.”
~John Naisbitt

What Is It All About?
Sharing Information
Content Distribution
Community
Activism

And this matters because….

No Longer About Information Gatekeepers [One Way]
Conversation
Participation
Activation
[Two Way]

Social Media in Public Health Communications
Advantages:
Inexpensive
Immediate
Personal and targeted
High impact when there is a plan
Credible information for the public
Increased awareness
What Is Social Media?...

Social Media in Public Health Communications
Limitations:
Limited control of the message
Difficult to measure
Quality vs. quantity—substance before tools
Possible misuse due to lack of understanding
What Is Social Media?...

Tools of the Trade

Fan Pages
Videos
Photos
Notes/Blog
Widgets (interactive applications)
Engage with community/fans

Micro Blogging
140 Characters
Sharing interesting links
Interacting with other likeminded Twitter users
Engaging with Twitter followers

Search.Twitter.com for keyword searching
Connect with those people discussing a topic that you or your organization focus on
Find thought leaders and engage with them to further to develop your network/community
Build lists to keep track of those thought leaders

Multiple platforms available; extensive options for customization
Main hub for content creation and sharing (text, video, photos)
Unlimited options for subject matter, points of view, opinions
Your voice to become part of an online community
Technorati, Google Blog Search
Tools of the Trade...

Summary of Tools
Many tools from which to choose for interaction/ engagement
Think about the assets you have, how best they can be leveraged, and how they will be managed for optimal engagement with targeted audiences

Social Media Public Health Campaigns

Tie Back to Home Page

Show off your expertise, talent & resources
Make yourself available to your community
Mix online with offline events for solid engagement/recognition

Centers for Disease Control and Prevention
Salmonella/PB crisis
H1N1 flu virus
Department of Health and Human Services
Flu.gov
Flu prevention PSA contest (video)

Create opportunities for those already talking about it to come to you

Social Media Public Health Campaigns…

Let others come up with content [crowdsourcing]
Competition  Ideas  Innovation

Breast Cancer//Facebook
Social Media and Act Against AIDS…

Create “awareness evangelists” that resonate with the audience
Badges/Widgets/Status Updates

Things to Keep in Mind:
Tools need people + time
Keep information up to date and check in regularly
Engage in the community, your audience and the conversation
Be truthful, accurate and up front about the information you are providing

We cannot always build the future for our youth, but we can build our youth for the future.
- Franklin D. Roosevelt

Resources
http://delicious.com/mindofandre/sextech2010

CONTACT:
Andre M. Blackman
Mindofandre@gmail.com
http://pulseandsignal.com

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New Media Strategies for Public Health

by Andre Blackman on Feb 28, 2010

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New Media Strategies for Public Health — Presentation Transcript