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Mindmeister Case Study En.Key

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    Mindmeister Case Study En.Key - Presentation Transcript

    1. Development Case Study
    2. Hello who I am what we’ll talk about Michael Hollauf The Story of Co-Founder of MindMeister MindMeister Email: • why usability is key michael@mindmeister.com • (ab)using viral marketing Skype / Yahoo / Twitter: mhollauf • some other experiences and observations
    3. About Us
    4. About Us Who, MindMiester?
    5. About Us Who, MindMiester? Collaborative web-based mind mapping tool Based on Ruby on Rails & AJAX
    6. About Us Who, MindMiester? Collaborative web-based mind mapping tool Based on Ruby on Rails & AJAX hmm...
    7. About Us Who, MindMiester? Collaborative web-based mind mapping tool Based on Ruby on Rails & AJAX hmm... It’s like Google Docs, but for mind maps
    8. History 2006 2007 2008
    9. History Idea 2006 2007 2008
    10. History Idea First prototypes 2006 2007 2008
    11. History Idea First prototypes Start implementation 2006 2007 2008
    12. History Idea First prototypes Start implementation Start private beta 2006 2007 2008
    13. History Idea First prototypes Start implementation Start private beta Go live 2006 2007 2008
    14. Background
    15. Background Our past 8+ years in IT industry Lived through Web 1.0 boom Quit to set up own company
    16. Background Our past 8+ years in IT industry Lived through Web 1.0 boom Quit to set up own company Drivers to start own site Liked Web 2.0 activity Discovered Ruby on Rails in 2005 Free resources in company
    17. Early 2006 The Idea
    18. Early 2006 The Idea Using Google Docs and MindManager
    19. Early 2006 The Idea Using Google Docs and MindManager Google Docs: collaborative word processing
    20. Early 2006 The Idea Using Google Docs and MindManager Google Docs: collaborative word processing MindManager: non-collaborative brainstorming
    21. Early 2006 The Idea Using Google Docs and MindManager Google Docs: collaborative word processing MindManager: non-collaborative brainstorming ...
    22. The Plan
    23. The Plan Create web-based mind mapping tool Based on HTML / CSS / JavaScript / AJAX only Enable real-time collaboration (with effects...)
    24. The Plan Create web-based mind mapping tool Based on HTML / CSS / JavaScript / AJAX only Enable real-time collaboration (with effects...) Focus on Simple and intuitive interface Fewer features, no learning required Appealing graphic design
    25. August 2006 First Prototype
    26. August 2006 First Prototype
    27. UI Design
    28. UI Design What we wanted clean & simple but with a bit of eye candy more Mac than Windows
    29. UI Design What we wanted clean & simple but with a bit of eye candy more Mac than Windows -> Web 2.0
    30. 29/10/2006
    31. 29/10/2006
    32. 29/10/2006
    33. 02/11/2006
    34. 07/11/2006
    35. 12/11/2006
    36. 30/11/2006
    37. 30/11/2006
    38. 30/11/2006
    39. The Name
    40. The Name Choosing the name took nearly half a year lots of beer mat scribbles and ajaxwhois searches
    41. The Name Choosing the name took nearly half a year lots of beer mat scribbles and ajaxwhois searches It should be unique memorable innovative, if possible with available .com domain ... ?
    42. Feb 12, 2007 Private Beta Start
    43. Feb 12, 2007 Private Beta Start Why you should do a beta phase Two launches \"private\" makes it exclusive You get lots of feedback ...
    44. Feb 12, 2007 Private Beta Start Why you should do a beta phase Two launches \"private\" makes it exclusive You get lots of feedback ... Tips Invite everyone you know (200+) Add an invitation button / code No longer than 2 months Upgrade offer at end
    45. Feb 20, 2007
    46. Feb 20, 2007
    47. Feb 21, 2007
    48. Feb 21, 2007
    49. Feb 21, 2007
    50. March 2007
    51. March 2007
    52. March 2007 Competition
    53. March 2007 Competition Be confident
    54. March 2007 Competition Be confident Be inspired
    55. March 2007 Competition Be confident Be inspired Be there first ;-)
    56. May 1, 2007 Going Live
    57. May 1, 2007 Going Live Statistics at Go Live
    58. May 1, 2007 Going Live Statistics at Go Live Statistics one week after Go Live
    59. Other Awards Best User Centered Design Hasso Plattner Ventures July 2007 Innovation Award 2008 Initiative Mittelstand February 2008 European Top 100 Winner Red Herring March 2008
    60. User Numbers
    61. Site Scores
    62. Site Scores Google PageRank: 6
    63. Site Scores Google PageRank: 6 Googe Domain Visibility: 59%
    64. Site Scores Google PageRank: 6 Googe Domain Visibility: 59% del.icio.us Bookmarks: >10053
    65. Site Scores Google PageRank: 6 Googe Domain Visibility: 59% del.icio.us Bookmarks: >10053 Fastest growing Web 2.0 site from Germany (Rank 197)
    66. Design & Usability
    67. Design & Usability Lessons learned
    68. Design & Usability Lessons learned THE differentiator for MindMeister
    69. Design & Usability Lessons learned THE differentiator for MindMeister Every euro spent on design is a euro well spent
    70. Design & Usability Lessons learned THE differentiator for MindMeister Every euro spent on design is a euro well spent Less is so much more
    71. Design & Usability Lessons learned THE differentiator for MindMeister Every euro spent on design is a euro well spent Less is so much more Recommendations
    72. Design & Usability Lessons learned THE differentiator for MindMeister Every euro spent on design is a euro well spent Less is so much more Recommendations Get a great designer on board
    73. Design & Usability Lessons learned THE differentiator for MindMeister Every euro spent on design is a euro well spent Less is so much more Recommendations Get a great designer on board Target non-technical users
    74. Design & Usability Lessons learned THE differentiator for MindMeister Every euro spent on design is a euro well spent Less is so much more Recommendations Get a great designer on board Target non-technical users Watch every Apple demo
    75. UI Design: The Share Dialog
    76. UI Design: The Share Dialog
    77. UI Design: The Share Dialog
    78. UI Design: The Share Dialog
    79. UI Design: The Share Dialog
    80. UI Design: The Share Dialog
    81. UI Design: The Share Dialog
    82. Marketing
    83. Marketing Do’s
    84. Marketing Do’s Write to bloggers
    85. Marketing Do’s Write to bloggers Post site to app portals
    86. Marketing Do’s Write to bloggers Post site to app portals Create an API
    87. Marketing Do’s Write to bloggers Post site to app portals Create an API Write regular newsletter & blog posts
    88. Marketing Do’s Write to bloggers Post site to app portals Create an API Write regular newsletter & blog posts “Add to del.icio.us / digg” button
    89. Marketing Do’s Write to bloggers Post site to app portals Create an API Write regular newsletter & blog posts “Add to del.icio.us / digg” button Spend time (and money) on SEO
    90. Marketing Do’s Write to bloggers Post site to app portals Create an API Write regular newsletter & blog posts “Add to del.icio.us / digg” button Spend time (and money) on SEO Be generous with Premium accounts
    91. Marketing Do’s Write to bloggers Post site to app portals Create an API Write regular newsletter & blog posts “Add to del.icio.us / digg” button Spend time (and money) on SEO Be generous with Premium accounts Track everything!
    92. Marketing Do’s Write to bloggers Post site to app portals Create an API Write regular newsletter & blog posts “Add to del.icio.us / digg” button Spend time (and money) on SEO Be generous with Premium accounts Track everything!
    93. Marketing
    94. Marketing Don’ts
    95. Marketing Don’ts Comment Spam
    96. Marketing Don’ts Comment Spam
    97. Marketing Don’ts Comment Spam Pay for placement and ads
    98. Marketing Don’ts Comment Spam Pay for placement and ads Give premium accounts to everyone
    99. Other Experiences
    100. Other Experiences Business Model Don't start charging before its really stable Carefully select premium features Viral / “Spread the word” features Business Use features Think of students etc
    101. Other Experiences
    102. Other Experiences
    103. Other Experiences Technical Issues Everybody has them It pays to be honest and upfront Explain why it happened (and why it won’t happen again) Announce maintenance windows
    104. Other Experiences
    105. Other Experiences
    106. Other Experiences Support Excellent, Be responsive - people love thanks! It's so great to getting an answer within receive such a positive response from you, it's such a minutes refreshing change from all the other websites that just ignore my Hi ... thanks for Michael, the quick Well, that’s about the reply. Makes me fall in fastest turn around support I’ve ever had. love with Mindmeister Not even enough time even more! ... to think about going
    107. Current Status Investment round closed New version out soon Business and Academic Editions Lots of new features!
    108. Thank You!

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    How it all started. A case study of MindMeister

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