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The number of users on social networking sites has doubled since 2007. Facebook has over 400 million users, Twitter has 75 million users, and LinkedIn 50 million global users. Since November 2009, Facebook has seen the number of advertisers using its service increase by a factor of four. Yahoo, Adidas, Microsoft and many more players, large and small, are using social media to build their brand and to reach out to a vast audience. While social media marketing is a great tool for online brand building, a challenge is to rise above the noise that is so typical of social media marketing. Content syndication and automation helps accomplish this.
This whitepaper discusses how to use AMP to effectively market on social media.