Social Media & AMP

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The number of users on social networking sites has doubled since 2007. Facebook has over 400 million users, Twitter has 75 million users, and LinkedIn 50 million global users. Since November 2009, Facebook has seen the number of advertisers using its service increase by a factor of four. Yahoo, Adidas, Microsoft and many more players, large and small, are using social media to build their brand and to reach out to a vast audience. While social media marketing is a great tool for online brand building, a challenge is to rise above the noise that is so typical of social media marketing. Content syndication and automation helps accomplish this.

This whitepaper discusses how to use AMP to effectively market on social media.

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Social Media & AMP

  1. 1. SOCIAL MEDIA & AMP
  2. 2. Executive SummaryThe number of users on social networking sites has doubled since2007. Facebook has over 400 million users, Twitter has 75 millionusers, and LinkedIn 50 million global users. Since November 2009, Research says nearly two-Facebook has seen the number of advertisers using its service thirds (64%) of onlineincrease by a factor of four. Yahoo, Adidas, Microsoft and many moreplayers, large and small, are using social media to build their brand Americans use socialand to reach out to a vast audience. While social media marketing is a media and (38%) ofgreat tool for online brand building, a challenge is to rise above thenoise that is so typical of social media marketing. Content syndication Americans say they aim toand automation helps accomplish this. This whitepaper discusses influence others whenhow to use AMP to effectively market on social media. expressing their preferences. These figuresFinding Your Way through the Social Media Maze further justify social media as a powerfulThere are a considerable variety of social media tools. There aresocial networking sites such as, Twitter, LinkedIn, Facebook, marketing tool.MySpace; dynamic information sharing platforms such as SlideShare,YouTube, podcasts; blogging sites such as Blogger, Technorati,Wordpress; and social book-marking sites--Delicious, StumbleUpon, and Digg. More and morenew entrants such as Foursquare are joining the fray. Research says nearly two-thirds (64%) ofonline Americans use social media and (38%) of Americans say they aim to influence otherswhen expressing their preferences. These figures further justify social media as a powerfulmarketing tool.Social Media: A Formidable Resource Commitment _ TIME - Marketing on social media requires a constant investment of time throughout the week. Recognize the commitment and draw up a proper social media game plan. This means creating and joining communities, then staying active on all your social media sites. Most importantly, it means never allowing a negative discussion to spiral out of control because you didn’t allocate the resources to monitor and stay in touch daily. _ CONTENT GENERATION - Provide quality content consistently. You cannot create a blog and forget about it until the next product release. Outdated blogs get deleted from bookmark menus, and their authors forgotten. Update every site with new information. Deepen you reader’s knowledge of topics relevant to your product and business sector.
  3. 3. _ BRAND IMAGE - Pay attention to the way the company logo and marketing communications appear online. The brand must be projected correctly in all social media sites, at all times. Does the Facebook page use the corporate colors of the company? Has the company’s Twitter background been customized correctly? Does the blog feel like an extension of the website? All of these small things reflect back on the brand image.With limited time and resources, it can be difficult—nearly impossible sometimes—to make thetime commitment to market on social media. AMP automates the process of social mediamarketing, making it possible to keep up on a daily basis and spread your presence across agreater number of platforms.What Does AMP Do?AMP intelligently integrates and disseminates marketing content for a superior social mediamarketing experience. AMP unifies relevant content and automatically posts them where theybelong. For example, a video file would be automatically posted on YouTube; links onFacebook; and blog posts on social book-marking sites like Digg or StumbleUponBenefits of Using AMPUsing AMP to supplement social media marketing efforts provides the following advantages _ LARGER PLATFORM FOR SHOWCASING YOUR BRAND - AMP can be integrated to work with all major social media tools. While it may take a
  4. 4. toll on the company’s budget or timelines to use all social media tools manually, with AMP the business can spread its message across the chosen avenues efficiently. AMP’s content syndication capabilities give businesses the capacity to Deploying AMP ensures broaden its reach across more sites. that the marketing staff isn’t consumed by routine_ BRAND BUILDING - When representing a maintenance and brand online, there is a need to maintain updating. Now they can branding standards. AMP is programmed to concentrate on doing recognize any changes made to your branding standards and update all related marketing what they should be materials immediately. By using AMP for doing—creating superior social media marketing, business can quality content and eliminate concerns about the difficulty of innovative marketing overseeing branding standards and communication materials. uniformity._ CONSISTENCY - With AMP, content is posted on the relevant sites automatically. That means no slip-ups, no sites left out. Your brand remains fresh in the minds of readers because the content is constantly updated._ INTEGRATED APPROACH - AMP allows you to integrate your social media marketing into all your other marketing platforms. For example, if the company blog is updated with a new post, AMP has the ability to automatically send e-mail alerts to all or select contacts in the marketing database._ ANALYTICS - Deploying AMP provides the company access to rich customer/prospect analytics. Using advanced Digital Footprint Analyzers (DFAs), AMP can provide details such as exactly how many hits a press release received, or how many prospects clicked on a specific Facebook post. Now you can actually track the results and costs of your social media marketing investment._ INCREASED SOCIAL MEDIA INVESTMENT RETURNS - Researchers point out that without content syndication, a company is able to derive only 1/3rd returns on its social media efforts. That means, with AMP’s content syndication capabilities, a business can increase its returns on social media investment by over 50%.[this number doesn’t seem logical, given the fraction]
  5. 5. Using AMP can help save on the time, money and effort allocated towards social mediamarketing AND provide better results. Deploying AMP ensures that the marketing staff isn’tconsumed by routine maintenance and updating. Now they can concentrate on doing whatthey should be doing—creating superior quality content and innovative marketingcommunication materials.
  6. 6. For the past 14 years, MindMatrix has been aligning sales and marketingfunctions for over 20,000 sales and marketing professionals across 200companies, from diverse verticals through its innovative sales andmarketing software and solutions.Unique to the industry, MindMatrix offers Next Generation MarketingAutomation software on a single unified platform for Sales and Marketing.Our solutions bring about a seamless integrat ion of the 2 functions helpingour clients derive the maximum benefit from their investment in marketingand sales automation.Contact me today to know more about how MindMatrix solutions can helpyou align your marketing and sales processes for improved results.

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