UX Principles
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UX Principles

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UX Principles Presentation Transcript

  • 1. UX Principles What, why, how
  • 2. What are UX principles?
    • A list of timeless principles, specific to the product/service, that inform and guide the development of a user experience
  • 3. What should they look like?
    • More than just requirements or specifications – they encapsulate an experience
    • Combine the structured findings of research with the best ideas of ideation
    • Should be easy to recall
    • Each principle is mutually exclusive
    • Unique to your product
    • More important than any one design and hold true for any future designs
    • Appropriate to the users, to the business and the brand
  • 4. Why are they useful?
    • Allow early collaboration between UX & creative teams
    • Easy to communicate to, and discuss with clients
    • Succinctly describe the experience
    • Use to evaluate designs, and for making decisions throughout the project
  • 5. Some examples
  • 6. Google calendar
    • Fast, visually appealing and joyous to use
    • Drop dead simple to get information into the calendar
    • More than boxes on a screen (reminder, invitations, etc.
    • Easy to share so you can see your whole life in one place.
  • 7. Microsoft’s Surface design team definition of Natural User Interfaces
    • Evocative: Principle of Performance Aesthetics
    • Unmediated: Principle of Direct Manipulation
    • Fast Few: Principles of Scaffolding
    • Contextual: Principle of Contextual Environments
    • Intuition: Principle of Super Real
  • 8. Microsoft Surface
    • Social: multiple simultaneous users
    • Seamless: digital & physical combined
    • Spatial: kinesiology
  • 9. Tivo
    • It’s entertainment, stupid
    • It’s TV, stupid
    • It’s video, damnit
    • Everything is smooth and gentle
    • No modality or deep hierarchy
    • Respect the viewer’s privacy
    • It’s a robust appliance, like a TV
  • 10. Experian, Credit Expert
    • Insight is value
    • Make it enjoyable
    • Empowered through action
    • Personalised experiences
    • Provide things to do and play with
    • A trusted and contactable partner
    • There are no dead ends