UX Principles What, why, how
What are UX principles? <ul><li>A list of timeless principles, specific to the product/service,  that inform and guide the...
What should they look like? <ul><li>More than just requirements or specifications – they encapsulate an experience </li></...
Why are they useful? <ul><li>Allow early collaboration between UX & creative teams </li></ul><ul><li>Easy to communicate t...
Some examples
Google calendar <ul><li>Fast, visually appealing and joyous to use </li></ul><ul><li>Drop dead simple to get information i...
Microsoft’s Surface design team definition of  Natural User Interfaces <ul><li>Evocative: Principle of Performance Aesthet...
Microsoft Surface <ul><li>Social: multiple simultaneous users </li></ul><ul><li>Seamless: digital & physical combined </li...
Tivo <ul><li>It’s entertainment, stupid </li></ul><ul><li>It’s TV, stupid </li></ul><ul><li>It’s video, damnit </li></ul><...
Experian, Credit Expert <ul><li>Insight is value </li></ul><ul><li>Make it enjoyable </li></ul><ul><li>Empowered through a...
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UX Principles

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UX Principles

  1. 1. UX Principles What, why, how
  2. 2. What are UX principles? <ul><li>A list of timeless principles, specific to the product/service, that inform and guide the development of a user experience </li></ul>
  3. 3. What should they look like? <ul><li>More than just requirements or specifications – they encapsulate an experience </li></ul><ul><li>Combine the structured findings of research with the best ideas of ideation </li></ul><ul><li>Should be easy to recall </li></ul><ul><li>Each principle is mutually exclusive </li></ul><ul><li>Unique to your product </li></ul><ul><li>More important than any one design and hold true for any future designs </li></ul><ul><li>Appropriate to the users, to the business and the brand </li></ul>
  4. 4. Why are they useful? <ul><li>Allow early collaboration between UX & creative teams </li></ul><ul><li>Easy to communicate to, and discuss with clients </li></ul><ul><li>Succinctly describe the experience </li></ul><ul><li>Use to evaluate designs, and for making decisions throughout the project </li></ul>
  5. 5. Some examples
  6. 6. Google calendar <ul><li>Fast, visually appealing and joyous to use </li></ul><ul><li>Drop dead simple to get information into the calendar </li></ul><ul><li>More than boxes on a screen (reminder, invitations, etc. </li></ul><ul><li>Easy to share so you can see your whole life in one place. </li></ul>
  7. 7. Microsoft’s Surface design team definition of Natural User Interfaces <ul><li>Evocative: Principle of Performance Aesthetics </li></ul><ul><li>Unmediated: Principle of Direct Manipulation </li></ul><ul><li>Fast Few: Principles of Scaffolding </li></ul><ul><li>Contextual: Principle of Contextual Environments </li></ul><ul><li>Intuition: Principle of Super Real </li></ul>
  8. 8. Microsoft Surface <ul><li>Social: multiple simultaneous users </li></ul><ul><li>Seamless: digital & physical combined </li></ul><ul><li>Spatial: kinesiology </li></ul>
  9. 9. Tivo <ul><li>It’s entertainment, stupid </li></ul><ul><li>It’s TV, stupid </li></ul><ul><li>It’s video, damnit </li></ul><ul><li>Everything is smooth and gentle </li></ul><ul><li>No modality or deep hierarchy </li></ul><ul><li>Respect the viewer’s privacy </li></ul><ul><li>It’s a robust appliance, like a TV </li></ul>
  10. 10. Experian, Credit Expert <ul><li>Insight is value </li></ul><ul><li>Make it enjoyable </li></ul><ul><li>Empowered through action </li></ul><ul><li>Personalised experiences </li></ul><ul><li>Provide things to do and play with </li></ul><ul><li>A trusted and contactable partner </li></ul><ul><li>There are no dead ends </li></ul>

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