viaPlace - A Framework to Provide Location-based Services & Experiences
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Presenter: Todd Marks, President, Mindgrub Technologies ...
Presenter: Todd Marks, President, Mindgrub Technologies
Summary: Imagine walking up to a store and having the store's hours, prices, and specials delivered right to your mobile phone or device. Sitting in front of a computer searching for information is old. The paradigm shift is “now I’m here, what information is around me?” viaPlace is twofold: a registry system that mirrors a domain registrar which allows for the delivery of advertising, entertainment and education to an end user based on their geographic location. With over 3 billion people worldwide using mobile devices its clear location based services, marketing and advertising is the next hottest trend.
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