viaPlace – Location Based mobile Learning Todd Marks  President & CEO Mindgrub Technologies LLC [email_address] tmarks@umb...
Location Based Mobile Learning <ul><li>History of eLearning? </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Immersive Experie...
History of eLearning
In The Beginning : Classroom Instruction
In The Beginning : Classroom Instruction <ul><li>Pros </li></ul><ul><li>Real-Time Collaboration </li></ul><ul><li>Ability ...
And Then, Distance Learning <ul><li>Distance Learning Labs were established to allow students access to subject matter exp...
Web 1.0  is a retronym referring to the state of the World Wide Web in the 90’s when it was largely static pages with html...
Web 1.0 eLearning? Informal: Chat, Discussion Boards Formal: Page Turners
eLearning Products
Definition of eLearning <ul><li>eLearning is  pedagogy  empowered by digital technology  1   </li></ul><ul><li>1 http://en...
Meanwhile?
Google Trends: eLearning
Where are we Going?
Changes in the Web 2.0  (Dawn of the End-User) v
Definition of the Web 2.0 <ul><li>Perceived second generation of web based services such as social networking sites, wikis...
Definition of the Web 2.0 <ul><li>User Centric Design </li></ul><ul><li>Rich Internet Applications </li></ul><ul><li>Rich ...
Definition of Social Media <ul><li>Social Media  can take many different forms, including  Internet forums ,  weblogs ,  s...
Evolution of Web 2.0 Informal Learning <ul><li>Usenet    Wikis    ICQ  Friendster    LinkedIn    MySpace    Facebook ...
Evolution of Web 2.0 Formal Learning Adobe Connect is one of the pioneers of synchronous online learning
Evolution of Web 2.0 Formal Learning
Evolution of Web 2.0 Formal Learning
Evolution of Web 2.0 Informal or Formal? Second Life, There.com, WMTV.com Second Life, There.com, WMTV.com
Web3.0
Definition of the Web 3.0 <ul><li>The Web 3.0   is the next paradigm shift of the internet taking the best of web 2.0, inc...
Definition of the Semantic Web Semantic Web  is an evolving extension of the web 3.0 where information is tagged in relati...
Smaller Bits of Information
Smaller Bits of Information 40404: “In the middle of my augmented reality, viaPlace presentation at #SALT.  Tweet me @mind...
Social Media on Your Smart Phone
How Did We Get Here?
Case Study: Facebook
Location Enabled  Social Media
Case Study: Loopt Loopt, Flagr, Whrrl, Buzzd, Zhiing, Urban Spoon
Case Study: Zhiing Loopt, Flagr, Whrrl, Buzzd, Zhiing, Urban Spoon
Location Based Experiences
What is a Location Based Experience? (2.5) Location Based Services (LBS)  information services accessible with mobile devi...
How Did We Get HERE? <ul><li>How do I get  THERE ? </li></ul><ul><ul><li>GPS gave you a way to get from Point A to Point B...
LBE Framework Case Study: viaPlace
Types of Location Based Experiences <ul><li>Restaurant Guides and User Comments </li></ul><ul><li>Buddy Finder, Directions...
LBE Case Studies
Case Study: 600Block
Case Study: 600Block
Case Study: Shopping
Case Study: Visitors Associations
Case Study: Visitors Associations
Case Study: Stadiums and Arenas
Case Study: Visitors Associations
Case Study: Education <ul><li>Location based campus apps allow for students to quickly find their way around campus and le...
Case Study: Visitors Associations
LBEs and Augmented Reality
Augmented Reality
Augmented Reality
Augmented Reality - Wayfaring <ul><li>The ability to have a trail of experiences </li></ul><ul><li>The experience updates ...
Augmented Reality Example: Gettysburg
Next Steps
Barriers and Challenges <ul><li>Still a small number of Smartphone users </li></ul><ul><li>Not entirely the same toolset a...
eLearning 3.0 Trends <ul><li>Experiential Learning </li></ul><ul><ul><li>No More Page Turners </li></ul></ul><ul><ul><li>R...
Questions? (www.mindgrub.com/SALT) Todd Marks  President & CEO Mindgrub Technologies LLC [email_address]
Upcoming SlideShare
Loading in …5
×

viaPlace - A Framework to Provide Location-based Services & Experiences

1,329
-1

Published on

Presenter: Todd Marks, President, Mindgrub Technologies

Summary: Imagine walking up to a store and having the store's hours, prices, and specials delivered right to your mobile phone or device. Sitting in front of a computer searching for information is old. The paradigm shift is “now I’m here, what information is around me?” viaPlace is twofold: a registry system that mirrors a domain registrar which allows for the delivery of advertising, entertainment and education to an end user based on their geographic location. With over 3 billion people worldwide using mobile devices its clear location based services, marketing and advertising is the next hottest trend.

Published in: Technology, Business
0 Comments
8 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,329
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
76
Comments
0
Likes
8
Embeds 0
No embeds

No notes for slide
  • No mention of progressive download through video embedded in a swf. This is a method used before flash 6 (I think). (please review?)
  • No mention of progressive download through video embedded in a swf. This is a method used before flash 6 (I think). (please review?)
  • No mention of progressive download through video embedded in a swf. This is a method used before flash 6 (I think). (please review?)
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • No mention of progressive download through video embedded in a swf. This is a method used before flash 6 (I think). (please review?)
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • *Build your own player, you can control your own content. **Interactive video?
  • viaPlace - A Framework to Provide Location-based Services & Experiences

    1. 1. viaPlace – Location Based mobile Learning Todd Marks President & CEO Mindgrub Technologies LLC [email_address] tmarks@umbc.edu
    2. 2. Location Based Mobile Learning <ul><li>History of eLearning? </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Immersive Experiences </li></ul><ul><li>Examples: 600Block </li></ul><ul><li>Latitude, viaPlace </li></ul><ul><li>Barriers and Challenges </li></ul><ul><li>Questions </li></ul>
    3. 3. History of eLearning
    4. 4. In The Beginning : Classroom Instruction
    5. 5. In The Beginning : Classroom Instruction <ul><li>Pros </li></ul><ul><li>Real-Time Collaboration </li></ul><ul><li>Ability to address Audio, Visual, and Kinesthetic Learners </li></ul><ul><li>Incorporation of Multi-Media </li></ul><ul><li>Common Whiteboard </li></ul><ul><li>Ability to share Documents and Hand-Outs </li></ul><ul><li>Ability to monitor progress </li></ul><ul><li>Cons </li></ul><ul><li>Have to Physically Meet </li></ul><ul><li>Not Typically Recorded </li></ul><ul><li>Very Difficult to Catch Up when not attending </li></ul>
    6. 6. And Then, Distance Learning <ul><li>Distance Learning Labs were established to allow students access to subject matter experiences where the teacher and the student where in separate locations </li></ul>
    7. 7. Web 1.0 is a retronym referring to the state of the World Wide Web in the 90’s when it was largely static pages with html text and gif buttons. T
    8. 8. Web 1.0 eLearning? Informal: Chat, Discussion Boards Formal: Page Turners
    9. 9. eLearning Products
    10. 10. Definition of eLearning <ul><li>eLearning is pedagogy empowered by digital technology 1 </li></ul><ul><li>1 http://en.wikipedia.org/wiki/E-Learning </li></ul>
    11. 11. Meanwhile?
    12. 12. Google Trends: eLearning
    13. 13. Where are we Going?
    14. 14. Changes in the Web 2.0 (Dawn of the End-User) v
    15. 15. Definition of the Web 2.0 <ul><li>Perceived second generation of web based services such as social networking sites, wikis, communication tools, and folksonomies </li></ul><ul><li>(O’Reilly Media, 2004) </li></ul>
    16. 16. Definition of the Web 2.0 <ul><li>User Centric Design </li></ul><ul><li>Rich Internet Applications </li></ul><ul><li>Rich eLearning </li></ul><ul><li>Social Media </li></ul>v
    17. 17. Definition of Social Media <ul><li>Social Media can take many different forms, including Internet forums , weblogs , social blogs , wikis , podcasts , pictures and video. Technologies include: blogs , picture-sharing, vlogs , wall-postings, email , instant messaging , music-sharing, crowdsourcing , and voice over IP , to name a few. 1 </li></ul><ul><li>1 http://en.wikipedia.org/wiki/Social_media </li></ul>v
    18. 18. Evolution of Web 2.0 Informal Learning <ul><li>Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter </li></ul>
    19. 19. Evolution of Web 2.0 Formal Learning Adobe Connect is one of the pioneers of synchronous online learning
    20. 20. Evolution of Web 2.0 Formal Learning
    21. 21. Evolution of Web 2.0 Formal Learning
    22. 22. Evolution of Web 2.0 Informal or Formal? Second Life, There.com, WMTV.com Second Life, There.com, WMTV.com
    23. 23. Web3.0
    24. 24. Definition of the Web 3.0 <ul><li>The Web 3.0 is the next paradigm shift of the internet taking the best of web 2.0, including rich internet applications and social media, and bringing them to mobile devices, netbooks and digital signage. Information is searched for, filtered, personalized and delivered to end users based on preferences, biofeedback and location. 1 </li></ul>1 http://www.mindgrub.com/web3.0
    25. 25. Definition of the Semantic Web Semantic Web is an evolving extension of the web 3.0 where information is tagged in relation to use and context so that it and similar information can be delivered more effectively to humans and machines
    26. 26. Smaller Bits of Information
    27. 27. Smaller Bits of Information 40404: “In the middle of my augmented reality, viaPlace presentation at #SALT. Tweet me @mindgrub and let me know what you think?”
    28. 28. Social Media on Your Smart Phone
    29. 29. How Did We Get Here?
    30. 30. Case Study: Facebook
    31. 31. Location Enabled Social Media
    32. 32. Case Study: Loopt Loopt, Flagr, Whrrl, Buzzd, Zhiing, Urban Spoon
    33. 33. Case Study: Zhiing Loopt, Flagr, Whrrl, Buzzd, Zhiing, Urban Spoon
    34. 34. Location Based Experiences
    35. 35. What is a Location Based Experience? (2.5) Location Based Services (LBS) information services accessible with mobile devices through a mobile network and based on location (3.0) Location Based Experiences (LBE) mobile websites and multimedia applications that provide a personalized rich interactive experience for an end user based on their location and preferences.
    36. 36. How Did We Get HERE? <ul><li>How do I get THERE ? </li></ul><ul><ul><li>GPS gave you a way to get from Point A to Point B </li></ul></ul><ul><li>WHERE is everything? </li></ul><ul><ul><li>Google gave you a way to find information by searching for it </li></ul></ul><ul><li>What’s HERE ? </li></ul><ul><ul><li>LBS gives you information once you arrive at your destination </li></ul></ul><ul><ul><li>LBE provide experiences relating to your surroundings </li></ul></ul>
    37. 37. LBE Framework Case Study: viaPlace
    38. 38. Types of Location Based Experiences <ul><li>Restaurant Guides and User Comments </li></ul><ul><li>Buddy Finder, Directions </li></ul><ul><li>Transportation Information </li></ul><ul><li>Golf and Recreation mapping </li></ul><ul><li>Historical and Tours </li></ul><ul><li>Real Estate Home Buying </li></ul>
    39. 39. LBE Case Studies
    40. 40. Case Study: 600Block
    41. 41. Case Study: 600Block
    42. 42. Case Study: Shopping
    43. 43. Case Study: Visitors Associations
    44. 44. Case Study: Visitors Associations
    45. 45. Case Study: Stadiums and Arenas
    46. 46. Case Study: Visitors Associations
    47. 47. Case Study: Education <ul><li>Location based campus apps allow for students to quickly find their way around campus and learn about campus events. Quiz apps allow students to learn your product or service anytime and anywhere. </li></ul>
    48. 48. Case Study: Visitors Associations
    49. 49. LBEs and Augmented Reality
    50. 50. Augmented Reality
    51. 51. Augmented Reality
    52. 52. Augmented Reality - Wayfaring <ul><li>The ability to have a trail of experiences </li></ul><ul><li>The experience updates or changes when a user gets to another point in the trail </li></ul><ul><li>A great way to create walking tours, theme park or commercial area experiences that guide the user through the area giving them targeted media along the way </li></ul><ul><li>Think Smithsonian “wands” </li></ul>
    53. 53. Augmented Reality Example: Gettysburg
    54. 54. Next Steps
    55. 55. Barriers and Challenges <ul><li>Still a small number of Smartphone users </li></ul><ul><li>Not entirely the same toolset as designing for the web </li></ul><ul><li>Technology is in flux </li></ul><ul><li>Finding Early Adaptor Customers / Monetization </li></ul><ul><li>Making End-Users aware of applications </li></ul><ul><li>Time </li></ul>
    56. 56. eLearning 3.0 Trends <ul><li>Experiential Learning </li></ul><ul><ul><li>No More Page Turners </li></ul></ul><ul><ul><li>Rich and Interactive </li></ul></ul><ul><ul><li>Think Gaming </li></ul></ul><ul><ul><li>Augmented Reality </li></ul></ul><ul><li>Just in Time / Real Time </li></ul><ul><ul><li>On Mobile Devices </li></ul></ul><ul><ul><li>Corporate Signage </li></ul></ul><ul><li>Smaller Learning Objects </li></ul><ul><ul><li>Think 140 char Twitter </li></ul></ul><ul><ul><li>Interactive Video Segments </li></ul></ul><ul><li>Better Search </li></ul><ul><ul><li>Voice Recognition 2 Search </li></ul></ul><ul><li>Artificial Intelligence </li></ul><ul><ul><li>Smart Agents </li></ul></ul><ul><li> </li></ul>
    57. 57. Questions? (www.mindgrub.com/SALT) Todd Marks President & CEO Mindgrub Technologies LLC [email_address]

    ×