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Social Media Marketing Campaigns Part 2
 

Social Media Marketing Campaigns Part 2

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    Social Media Marketing Campaigns Part 2 Social Media Marketing Campaigns Part 2 Presentation Transcript

    • Customer Support
    • Case Study :: GEICO Customer Support2
    • Case Study :: DELL Customer Support3
    • Case Study :: Yamaha Customer Support4
    • Mobile Campaigns
    • iPad Applications : GEICO Glovebox6
    • Dawn of the Social Consumer
    • The Dawn of the Social Consumer •Tweet…. ReTweet •Like •Share •Check-in •Group Buy •QR Code Scan •RFID •Augmented Reality (Nov 3, 2010, Fast Company)8
    • The Dawn of the Social Consumer9
    • Augmented Reality :: GEICO10
    • Case Study: GEICO Tailgate11
    • Case Study: GEICO Tailgate12
    • 2010 Yelp :: Augmented Reality13
    • LBS & Augmented Reality14
    • www.viaplace.com15
    • Convention & Visitors Associations16
    • Convention & Visitors Associations17
    • Case Study :: Sonoma County, CA18
    • Johns Hopkins > Wayfinding19
    • viaPlace - Augmented Reality20
    • viaPlace - Augmented Reality21
    • Triggers22
    • QR Codes23
    • 24
    • 2011 AR Triggers :: QR Codes25
    • Game Dynamics
    • Mobile Gaming :: Scuba Adventures27
    • Mobile Gaming :: Art & Science Worlds28
    • Mobile Gaming :: GEICO Arcade29
    • Human Computer Interaction
    • Minority Report (2002) Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter31
    • Multi-Touch Screens (2006-2007) TED200632
    • Artificial Intelligence
    • IBM Deep Blue (1997) Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter34
    • IBM Watson (2010) Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter35
    • iPhone 4s / Siri Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter36
    • Next Paradigm Shift
    • Are We Cyborgs? “We need a new legal concept of what it is to be a person” Accelerando (2005), Charles Stross38
    • 2012 Augmented Reality And In the Future…39
    • The Development Process
    • 5 Steps To Get Started 1) Start small, with a clear vision 2) Do your research 3) Its all in your name -- and your brand 4) See if a DIY solution will really meet your needs, and get ready for the next steps 5) Know how to hire a developer http://www.huffingtonpost.com/2011/10/14/building-apps-for-your-business_n_1011681.html41
    • Mobile Development Process42
    • Questions? Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub