Mobile Games & Culture

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Mobile Games & Culture

  1. 1. Mobile Games & Culture Mindgrub (Alex Hachey) Mindgrub Technologies, LLC.
  2. 2. Design Exposed: Mindgrub and Howard County Public Library System Mindgrub Technologies WHO ARE WE? • Technology Innovation Agency specializing in mobile, social and web application development • Mindgrub Games • Mindgrub Labs WHAT DO WE DO?• Mobile applications (iOS/Android/Windows) • Branded games • Gaming IP • Enterprise Web development • Technology Solutioneering
  3. 3. Design Exposed: Mindgrub and Howard County Public Library System Project Overview WHAT HAVE WE DONE?
  4. 4. Design Exposed: Mindgrub and Howard County Public Library System Pitch to Delivery ACQUIRING GRANTS• Library Digital Learning center • Focuses on science, technology, engineering and math (STEM). • Launching point for STEM career pipeline CLIENT/ PROJECT GOALS • Exposing kids to technology • Making technology cool • Tangible deliverable • Kids physically being in the space PARTNERING WITH MINDGRUB • Finding the right advanced technology project • How HCLS discovered Mindgrub • How HCLS engaged with Mindgrub throughout the project
  5. 5. Design Exposed: Mindgrub and Howard County Public Library System What did we actually do?
  6. 6. Design Exposed: Mindgrub and Howard County Public Library System What did we actually do? THE BIG CHALLENGE WITH GAMES
  7. 7. Design Exposed: Mindgrub and Howard County Public Library System Client/Student Engagement DEMONSTRATED CAPABILITIES • Demonstrated latest game “Rescue Jump” • Discussed how it was made ASK SPECIFIC QUESTIONS AND LISTEN!Played specific mobile games with students and asked specific questions: • You mentioned “Jetpack Joyride” was more fun that “Where’s My Water,” why? Is it the amount of action? The difficulty? The controls? • When/how often do you play Temple Run vs. Angry Birds? • What about this design do you like better than the other design of the similar game? Taken from HiTech STEM Lab Flickr set
  8. 8. Design Exposed: Mindgrub and Howard County Public Library System Project Kickoff BUDGET ON SCOPE IMMEDIATELY• Agree on high level boundaries • Give realistic itemized time estimates • Create a strict timeline! (Karen) • But be able to break it! (Alex) COMPARTMENTALI ZE DESIGN • Set milestones and benchmarks for decisions that can’t be turned around • Agree on the rules and get a contract signed Taken from HiTech STEM Lab Flickr set
  9. 9. Design Exposed: Mindgrub and Howard County Public Library System Client/ Student Ideation SELECTIVE BRAINSTORMING • The easiest idea to sell a client, is the one they just gave you • Keep going until it doesn’t stink DIRECTED ENTHUSIASM • Mr. Alex’s caffeine habit • Quick! “Yea, and then what- go!” • Intense engagement • Heavy praise and branch off great ideas immediately • Ignore bad ideas? Taken from HiTech STEM Lab Flickr set
  10. 10. Design Exposed: Mindgrub and Howard County Public Library System Mindgrub’s Process USER-CENTRIC DESIGN *Brainstorming & Functional Requirements *Information Architecture & Wireframes *Interactive Design & Animation Programming & Writing Code Play test *Testing & Evaluate Refine
  11. 11. Design Exposed: Mindgrub and Howard County Public Library System Teaching a Process REVIEWED CURRENT IDEA • “Escape from Detention” idea from last Technology Symposium • Lecture review: “Functional Requirements > Information Architecture > Design > Development > Test > Evaluate – Launch” WORKSHOP #1- IMPACT OF DESIGN ON BUSINESS GOALS DIRECTION & FRAMING IDEAS • Prepare with examples to show • Focus on best ideas from brainstorm • Remind everyone that it was there idea • Sneak in new “re-interpreted” ideas • Build engagement & direct subtly • REMEMBER THE SCOPE! The Classroom 3- addictinggames.com
  12. 12. Design Exposed: Mindgrub and Howard County Public Library System Teaching a Process WORKSHOP #1- DESIGNERS AND CLIENTS WORKING TOGETHER HIGH LEVEL FUNCTIONAL REQUIREMENTS • Storyline- what is the setting? Why is it relevant? • Concept- what is the major mode of gameplay? What’s the object of the game • Characters- what classes of characters are there? • Levels- how many levels? How are they organized? • Objects- obstacles? Barriers? Power-ups? • Controls- what is the central action of the character? How do you move? • Scoring Methods- artificial time-limits? Collecting objects? Reaching goals? Game Dynamics = motivating behavior = User- centric Design
  13. 13. Design Exposed: Mindgrub and Howard County Public Library System Synthesizing Ideas REVIEW STUDENT F.R. • Review all of the students ideas • Vote on our favorite ideas • Participate! WORKSHOP #2- USER CENTERED DESIGN LESSON IN WIRE FRAMING • Structuring game play for easy implementation • Classifying items in the Functional Requirements • Illustrate purpose of the game • Show cause & effect relationships between all interactive behaviors • Be factual and concise
  14. 14. Design Exposed: Mindgrub and Howard County Public Library System Creating a Workflow REVIEW STUDENT WIRES • Discuss and organize the “user- experience” • New objects and ideas added based off F.R. • Ask for details? How does that work? WORKSHOP #3- PROBLEM SOLVING INFORMATION ARCHITECTURE • JUST LIKE CARTOONS! (storyboard) • Piece together all interactive features in order • Identify everything in each wire-frame • This is where the “rules” are created • Intuitiveness is key
  15. 15. Design Exposed: Mindgrub and Howard County Public Library System Organizing & Codifying REVIEW INFORMATION ARCHITECTURE• Established comprehensive “Play Book” • Voted on what to keep and what to throw out • Participate! WORKSHOP #4- USER CENTERED DESIGN NO MORE IDEATION NO TURNING BACK • Total agreement on the obstacles, character types, barriers and power-ups • Total agreement on total level & settings ASSIGNMENTS In class: LEVEL DESIGN Outside class MOODBOARDS
  16. 16. Design Exposed: Mindgrub and Howard County Public Library System Level Design Workflow THE “PLAY BOOK” EXAMPLE- PROBLEM SOLVING
  17. 17. Design Exposed: Mindgrub and Howard County Public Library System Design REVIEW MOOD BOARDS & VISUAL LANGUAGE • Motivates behavior and interaction • Design paradigms in games • Art style • Pros and cons of different perspectives WORKSHOP #5- USER CENTERED DESIGN VOTE ON CURATED VISUAL OPTIONS• Color: flat? Complex? Gradient? • Character style: cartoon? realistic? anime? • View: top down or isometric? • Interactive objects: outline? Glow? Sparkle? *The only control you have is over what you show
  18. 18. Design Exposed: Mindgrub and Howard County Public Library System Mood boards EXAMPLE- USER CENTRIC DESIGN
  19. 19. Design Exposed: Mindgrub and Howard County Public Library System Queue Mindgrub ILLUSTRATION • Students all drew pictures of themselves to be incorporated into the game • Described what clothes and “style” they wanted their characters to have • Students described how teachers should look based on the “type of vision” ILLUSTRATION DESIGN- USER CENTERED DESIGN ANIMATION
  20. 20. Design Exposed: Mindgrub and Howard County Public Library System Queue Mindgrub INTERFACE DESIGN • Menu selection • Level selection • General user interface DESIGN & DEVELOPMENT GAME ENGINE • Structuring major gameplay • Character controls • Scoring methodologies • Event triggers GENERAL DEV • Optimizing memory & code • User interface screens • In-app currency/storefronts DEVELOPMENT
  21. 21. Design Exposed: Mindgrub and Howard County Public Library System Queue Mindgrub TESTING EXPECTED THIS…
  22. 22. Design Exposed: Mindgrub and Howard County Public Library System Queue Mindgrub TESTING BUT ACTUALLY WITNESSED THIS… 
  23. 23. Design Exposed: Mindgrub and Howard County Public Library System Marketing Push MARKETING DISTRIBUTION IS 50% OF THE GAME
  24. 24. Design Exposed: Mindgrub and Howard County Public Library System In the News COMMUNITY AWARENESS LOTS OF ORGANIC NOISE
  25. 25. Design Exposed: Mindgrub and Howard County Public Library System HiTech Stem Lab RESULTS INCREASED TRAFFIC WORKSHOP TEST DAY
  26. 26. Design Exposed: Mindgrub and Howard County Public Library System HiTech Stem Lab RESULTS- STUDENT ENGAGEMENT
  27. 27. Q & A Mindgrub Technologies, LLC.

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