Special Topics in Mobile
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Special Topics in Mobile






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Special Topics in Mobile Special Topics in Mobile Presentation Transcript

  • Special Topics in Mobile Todd Marks CEO & President Todd.Marks@mindgrub.com @mindgrub
  • Gamification
  • Background
  • Where are we Going?
  • Social, Mobile Gaming
  • Casual Gaming – Online Social Games
  • Casual Gaming – Widening Demographics
  • Mobile Gaming :: Scuba Adventures
  • What is Gamification?
  • What is Gamification?Wikipedia-• Gamification is the use of game-thinking and game mechanics in non-game contexts in order to engage users and solve problems.• Gamification is used in applications and processes to improve user engagement, ROI, data quality, timeliness, and learning.
  • Gamification StatisticsRecent engagement numbers released from Gallup, shows 71 percent of American workers are “not engaged” or “actively disengaged” in their work.Gartner Research states that by 2015, 70% of all corporations will be using some form of “gamification.”
  • Elements of Gamification• Badges as • Virtual Rewards Environments• Challenges • Website / Portal• Gifts / Rewards Invigoration• Leaderboards • Quantifiable• Progress Bar Outcomes • Organizational Goals
  • Benefits of Gamification?
  • Business Management and StrategyBusiness Process Improvement• Engagement of Employees• Learning and Development• Recruiting and Retention• Impact on the Current Business Operations
  • Human Resources DevelopmentOn-boarding• Performance Support• Engagement of 21st Century Employee• Time to Proficiency• CollaborationRecruiting and Retention• Talent Management
  • 3rdPartySoftware Products
  • Bunchball (3rd Party Products)• User Engagement• Loyalty & Commerce• Employee Motivation “Your customers are hungry for reward, status, achievement, competition and self- expression, and theyll go out of their way to engage with the businesses that give it to them.”
  • Badgeville (3rd Party Products)
  • The Process
  • The Process to Implement Business Impact to DIY vs. Ecosystem & Need ROI 3rd PartyPlanning & Implement- Evaluation Costs ation
  • LBS Case Studies
  • www.viaplace.com
  • Case Study :: 600Block
  • Convention & Visitors Associations
  • Convention & Visitors Associations
  • Case Study :: UNLV Alumni Association
  • Case Study :: Sonoma County, CA
  • Case Study :: University of Md (UMBC)
  • Johns Hopkins > Wayfinding
  • Local Up
  • Yamaha > Dealer Locator
  • Mobile “Triggers”
  • QRCodes
  • QRCodes
  • Location, Check-Ins
  • Mobile Security
  • Good Reader• Reader app for iPhone and iPad• Reads many formats of documents, images, audio/video• Variety of syncing capabilities• Provides device-level encryption
  • Good For EnterpriseGFE provides multi-level data encryption for all BYODdevices:• Data in motion: Provides strong encryption for all data communicated to and from devices• Data at rest: Provides strong encryption on all data stored on devices• Data in use: Separates personal and corporate data
  • Boxtone• Manages BYOD mobile devices• Security policy enforcement• Real-time monitoring of devices
  • Next Paradigm Shift
  • Who’s ahead in the race?
  • Human Computer Interaction
  • Minority Report (2002)Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter
  • Multi-Touch Screens TED2006
  • Artificial Intelligence
  • IBM Deep Blue (1997)Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter
  • Natural Language Processing | IBM WatsonUsenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter
  • Voice Recognition
  • Voice Recognition :: Star Trek
  • What is Voice Recognition? Voice Recognition is the ability of a machine or program to receive and interpret dictation, or to understand and carry out spoken commands.
  • Speech Recognition |SiriUsenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter
  • 2011 Case Study :: DELL Customer Support
  • Augmented Reality
  • Augmented Reality::Star TrekUsenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter
  • 2005 NFL :: Augmented Reality
  • Are We Cyborgs?“We need a new legal concept of what it is to be a person”Accelerando (2005), Charles Stross
  • Augmented Reality And In the Future…
  • Augmented & “Just-In-Time” Learning
  • What is Augmented Reality? Augmented Reality is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one.
  • Augmented Reality
  • AR InstructorUsenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter
  • Vector Shapes, Powered by String
  • 2011 AR Triggers :: Borders
  • Who is the Winner?
  • Questions? Todd Marks CEO & President Todd.Marks@mindgrub.com @mindgrub