Mobile Marketing 101
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  • 1. Mobile Marketing 101 Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub
  • 2. Social Media Marketing
  • 3. Social Media Marketing is an engagement withonline communities to generateexposure, opportunity and sales. 1 1 en.wikipedia.org/wiki/Social_media_marketing
  • 4. Social Media Marketing :: Methodology A Good Social Media Marketing Campaign: Is much more then just having Facebook and Twitter Pages Identifies the breadth of social and news sites where users are spending their time for a particular project Targets the key sites for maximum ROI Publishes content to the key sites using existing workflows Embraces the use of Widgets & Facebook Apps Updates content via RSS feeds and site APIs Includes Reporting and Metrics4
  • 5. Social Media Marketing :: Methodology A Good Social Media Marketing is best for: B2C Product Sales Word of Mouth Sales Social Media Marketing is difficult to assess ROI for traditional B2B Sales.5
  • 6. Social Media ROI Social Media Integration is not free, it takes: People Technology Time6
  • 7. Social Media ROISocial Media Integration is a very creative, inexpensive andprofitable way to build those relationships. The process of SocialMedia integration happens in sequence:7
  • 8. Social Media Steps Measure to ROI1) Establish - a Baseline to measure resultsLasikPlus Current No. of Surgeries per month: (provided by LasikPlus) Twitter Followers: 199 Facebook Followers: 2,6068
  • 9. Social Media Steps Measure to ROI2) Create – An activity TimelineCreate time lines of all activity to compare Activites Social Data Web data Transactions9
  • 10. Social Media Steps Measure to ROI3) Monitor - Sales RevenueAfter starting a campaign you must measure: How often customers make transactions. How many customers you are reaching. How much customers are spending.10
  • 11. Social Media Steps Measure to ROI (Gain from Investment - Cost of Investment)ROI = Cost of Investment11
  • 12. Social Flow for Word of Mouth12
  • 13. Best Practices
  • 14. Social Media Success - Old Spice According to Nielsen, sales of Old Spice Body Wash rose 11 percent from in February - when the original Old Spice campaign started . Yet during the month of July and the YouTube campaign, sales rose 107 percent. The personalized video responses were more popular than President Obama’s Victory Speech, & President Bush Dodging Shoes, and Susan Boyle. Campaign worked well because it spoke directly to the consumer.14
  • 15. Facebook Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter15
  • 16. Social Media Examples :: Publication Options Even Facebook is more then just “company” and “group” pages: Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter16
  • 17. Facebook Apps Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter17
  • 18. YouTube Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter18
  • 19. Social Media Examples :: Twitter Twitter is difficult for B2B, Easier for B2C, but its all About engagement and Conversion.19
  • 20. Linkedin Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter20
  • 21. Get Them To The Contact Wall Drive users to landing Pages and contact walls And get them into your CRM.21
  • 22. Case Studies
  • 23. Case Study :: GoEnglish.me23
  • 24. Case Study :: Caps Slapstick24
  • 25. iPad Applications : GEICO Glovebox25
  • 26. Youtube26
  • 27. Case Study :: Discovery Kids27
  • 28. Social Media Marketing Process28
  • 29. Mobile Market Trends
  • 30. Mobile Trends, Technology & Channels • Mobile Market Trends • Location Based Services • Customer Support • Augmented Reality • Data Visualization • Game Dynamics • Mobile Advertising • Artificial Intelligence • User Generated Content • Tablets • Dawn of the Social • The Development Consumer Process30
  • 31. Growth of the Gadgethttp://conmoz.org/mobile-trends/mobile-devices-3g/?lang=en31
  • 32. Tablets Entered The Enterprises in 201132
  • 33. Top Free Apps33
  • 34. Mobile Advertising
  • 35. Mobile Ad Frameworks Google AdSense Millennial Media iAd AdMob Brightroll Greystripe InMobi Jumptap MdotMSAY Media ZestADZ35
  • 36. Case Study :: KPSS Salesman App36
  • 37. The Social Consumer
  • 38. The Dawn of the Social Consumer •Tweet…. ReTweet •Like •Share •Check-in •Group Buy •QR Code Scan •RFID •Augmented Reality (Nov 3, 2010, Fast Company)38
  • 39. 2010 Yelp :: Augmented Reality39
  • 40. The Dawn of the Social Consumer40
  • 41. Augmented Reality :: GEICO41
  • 42. Case Study: GEICO Tailgate42
  • 43. Case Study: GEICO Tailgate43
  • 44. Game Dynamics
  • 45. Mobile Gaming :: RESCUE Jump45
  • 46. Case Study :: Escape From Detention46
  • 47. Case Study : Scuba Adventures47
  • 48. Mobile Gaming :: Scuba Adventures48
  • 49. Questions? Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub