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Mobile Marketing 101                      Todd Marks                       President & CEO               todd.marks@mindgr...
Social Media Marketing
Social Media Marketing is an engagement withonline communities to generateexposure, opportunity and sales. 1 1   en.wikipe...
Social Media Marketing :: Methodology    A Good Social Media Marketing Campaign:     Is much more then just having Faceboo...
Social Media Marketing :: Methodology    A Good Social Media Marketing is best for:     B2C Product Sales     Word of Mout...
Social Media ROI      Social Media Integration is not free, it takes:           People       Technology        Time6
Social Media ROISocial Media Integration is a very creative, inexpensive andprofitable way to build those relationships. T...
Social Media Steps Measure to ROI1) Establish - a Baseline to measure resultsLasikPlus Current      No. of Surgeries per m...
Social Media Steps Measure to ROI2) Create – An activity TimelineCreate time lines of all activity to compare        Activ...
Social Media Steps Measure to ROI3) Monitor - Sales RevenueAfter starting a campaign you must measure:       How often cus...
Social Media Steps Measure to ROI         (Gain from Investment - Cost of Investment)ROI =                 Cost of Investm...
Social Flow for Word of Mouth12
Best Practices
Social Media Success - Old Spice     According to Nielsen, sales of Old     Spice Body Wash rose 11 percent from     in Fe...
Facebook     Usenet  Wikis  ICQ        Friendster  LinkedIn  MySpace  Facebook  Twitter15
Social Media Examples :: Publication Options Even Facebook is more then just “company” and “group” pages:     Usenet  Wik...
Facebook Apps     Usenet  Wikis  ICQ        Friendster  LinkedIn  MySpace  Facebook  Twitter17
YouTube     Usenet  Wikis  ICQ        Friendster  LinkedIn  MySpace  Facebook  Twitter18
Social Media Examples :: Twitter     Twitter is difficult for B2B,     Easier for B2C, but its all     About engagement an...
Linkedin     Usenet  Wikis  ICQ        Friendster  LinkedIn  MySpace  Facebook  Twitter20
Get Them To The Contact Wall     Drive users to landing     Pages and contact walls     And get them into your     CRM.21
Case Studies
Case Study :: GoEnglish.me23
Case Study :: Caps Slapstick24
iPad Applications : GEICO Glovebox25
Youtube26
Case Study :: Discovery Kids27
Social Media Marketing Process28
Mobile Market Trends
Mobile Trends, Technology & Channels     •   Mobile Market Trends     •   Location Based Services     •   Customer Support...
Growth of the Gadgethttp://conmoz.org/mobile-trends/mobile-devices-3g/?lang=en31
Tablets Entered The Enterprises in 201132
Top Free Apps33
Mobile Advertising
Mobile Ad Frameworks     Google AdSense     Millennial Media     iAd     AdMob     Brightroll     Greystripe     InMobi   ...
Case Study :: KPSS Salesman App36
The Social Consumer
The Dawn of the Social Consumer     •Tweet…. ReTweet     •Like     •Share     •Check-in     •Group Buy     •QR Code Scan  ...
2010 Yelp :: Augmented Reality39
The Dawn of the Social Consumer40
Augmented Reality :: GEICO41
Case Study: GEICO Tailgate42
Case Study: GEICO Tailgate43
Game Dynamics
Mobile Gaming :: RESCUE Jump45
Case Study :: Escape From Detention46
Case Study : Scuba Adventures47
Mobile Gaming :: Scuba Adventures48
Questions?                Todd Marks                 President & CEO         todd.marks@mindgrub.com                      ...
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Mobile Marketing 101

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Transcript of "Mobile Marketing 101"

  1. 1. Mobile Marketing 101 Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub
  2. 2. Social Media Marketing
  3. 3. Social Media Marketing is an engagement withonline communities to generateexposure, opportunity and sales. 1 1 en.wikipedia.org/wiki/Social_media_marketing
  4. 4. Social Media Marketing :: Methodology A Good Social Media Marketing Campaign: Is much more then just having Facebook and Twitter Pages Identifies the breadth of social and news sites where users are spending their time for a particular project Targets the key sites for maximum ROI Publishes content to the key sites using existing workflows Embraces the use of Widgets & Facebook Apps Updates content via RSS feeds and site APIs Includes Reporting and Metrics4
  5. 5. Social Media Marketing :: Methodology A Good Social Media Marketing is best for: B2C Product Sales Word of Mouth Sales Social Media Marketing is difficult to assess ROI for traditional B2B Sales.5
  6. 6. Social Media ROI Social Media Integration is not free, it takes: People Technology Time6
  7. 7. Social Media ROISocial Media Integration is a very creative, inexpensive andprofitable way to build those relationships. The process of SocialMedia integration happens in sequence:7
  8. 8. Social Media Steps Measure to ROI1) Establish - a Baseline to measure resultsLasikPlus Current No. of Surgeries per month: (provided by LasikPlus) Twitter Followers: 199 Facebook Followers: 2,6068
  9. 9. Social Media Steps Measure to ROI2) Create – An activity TimelineCreate time lines of all activity to compare Activites Social Data Web data Transactions9
  10. 10. Social Media Steps Measure to ROI3) Monitor - Sales RevenueAfter starting a campaign you must measure: How often customers make transactions. How many customers you are reaching. How much customers are spending.10
  11. 11. Social Media Steps Measure to ROI (Gain from Investment - Cost of Investment)ROI = Cost of Investment11
  12. 12. Social Flow for Word of Mouth12
  13. 13. Best Practices
  14. 14. Social Media Success - Old Spice According to Nielsen, sales of Old Spice Body Wash rose 11 percent from in February - when the original Old Spice campaign started . Yet during the month of July and the YouTube campaign, sales rose 107 percent. The personalized video responses were more popular than President Obama’s Victory Speech, & President Bush Dodging Shoes, and Susan Boyle. Campaign worked well because it spoke directly to the consumer.14
  15. 15. Facebook Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter15
  16. 16. Social Media Examples :: Publication Options Even Facebook is more then just “company” and “group” pages: Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter16
  17. 17. Facebook Apps Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter17
  18. 18. YouTube Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter18
  19. 19. Social Media Examples :: Twitter Twitter is difficult for B2B, Easier for B2C, but its all About engagement and Conversion.19
  20. 20. Linkedin Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter20
  21. 21. Get Them To The Contact Wall Drive users to landing Pages and contact walls And get them into your CRM.21
  22. 22. Case Studies
  23. 23. Case Study :: GoEnglish.me23
  24. 24. Case Study :: Caps Slapstick24
  25. 25. iPad Applications : GEICO Glovebox25
  26. 26. Youtube26
  27. 27. Case Study :: Discovery Kids27
  28. 28. Social Media Marketing Process28
  29. 29. Mobile Market Trends
  30. 30. Mobile Trends, Technology & Channels • Mobile Market Trends • Location Based Services • Customer Support • Augmented Reality • Data Visualization • Game Dynamics • Mobile Advertising • Artificial Intelligence • User Generated Content • Tablets • Dawn of the Social • The Development Consumer Process30
  31. 31. Growth of the Gadgethttp://conmoz.org/mobile-trends/mobile-devices-3g/?lang=en31
  32. 32. Tablets Entered The Enterprises in 201132
  33. 33. Top Free Apps33
  34. 34. Mobile Advertising
  35. 35. Mobile Ad Frameworks Google AdSense Millennial Media iAd AdMob Brightroll Greystripe InMobi Jumptap MdotMSAY Media ZestADZ35
  36. 36. Case Study :: KPSS Salesman App36
  37. 37. The Social Consumer
  38. 38. The Dawn of the Social Consumer •Tweet…. ReTweet •Like •Share •Check-in •Group Buy •QR Code Scan •RFID •Augmented Reality (Nov 3, 2010, Fast Company)38
  39. 39. 2010 Yelp :: Augmented Reality39
  40. 40. The Dawn of the Social Consumer40
  41. 41. Augmented Reality :: GEICO41
  42. 42. Case Study: GEICO Tailgate42
  43. 43. Case Study: GEICO Tailgate43
  44. 44. Game Dynamics
  45. 45. Mobile Gaming :: RESCUE Jump45
  46. 46. Case Study :: Escape From Detention46
  47. 47. Case Study : Scuba Adventures47
  48. 48. Mobile Gaming :: Scuba Adventures48
  49. 49. Questions? Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub
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