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How To Leverage Mobile For      Your Organization                         Todd Marks                          President & ...
How To Leverage Mobile For Your Organization        This session will cover the following topics:    •    Overview of Mobi...
Mobile Market Trends
Convergence of Technology4
Growth of the Gadget                           http://conmoz.org/mobile-5                          trends/mobile-devices-3...
Tablets Entered The Enterprises in 20116
Tablets In The Enterprise7
Top 5 Apps(categories)
#5: CRM    • ScanBizCards (paid)    • CardMunch (paid)    • Bump (free)9
#4: Video Conferencing     • Adobe Connect (free)     • Webex (free)10
#3: Notetaking     • Evernote (free)     • Dragon Dictation (free)11
#2: Remote Desktop     • Splashtop (paid)12
#1: Documents & Presentations• Adobe Reader(free)• iBooks (free)• Quickoffice Pro HD (paid)• Documents Free (free)• Salesb...
Customer Support
Case Study :: GEICO Customer Support15
Case Study :: DELL Customer Support16
Case Study :: Yamaha Customer Support17
Data Visualization
Data & Reporting :: Blue Sky Factory Reporting & Metrics key to determining ROI19
Data Visualization :: Total Baby20
User Generated   Content
News Media22
Dawn of the Social   Consumer
The Dawn of the Social Consumer     •Tweet…. ReTweet     •Like     •Share     •Check-in     •Group Buy     •QR Code Scan  ...
The Dawn of the Social Consumer25
Augmented Reality :: GEICO26
Case Study: GEICO Tailgate27
Case Study: GEICO Tailgate28
LBS & Augmented          Reality29
Case Study :: 600Block30
Convention & Visitors Associations31
Convention & Visitors Associations32
Case Study :: UNLV Alumni Association33
Case Study :: Sonoma County, CA34
Case Study :: University of Md (UMBC)35
Johns Hopkins > Wayfinding36
Yamaha > Dealer Locator37
viaPlace - Augmented Reality38
viaPlace - Augmented Reality39
viaPlace - Augmented Reality40
QRCodes41
QR Codes42
Tours & Augmented Reality43
Tours & Augmented Reality44
ECommerce
iPad Applications :: ConnorNYC46
MyMakeup10147
MyMakeup10148
Tablets
iPad Applications :: FORBES50
iPad Applications :: GEICO Glovebox51
iPad Applications :: Netapp Salesman App52
iPad Applications :: Admiral53
iPad Applications :: KPSS Salesman App54
eLearning
UMBC – Instructional Systems Dev App56
UDL Links :: Resource Finder57
Game Dynamics
Mobile Gaming :: Scuba Adventures59
Mobile Gaming :: Art & Science Worlds60
Mobile Gaming :: Scuba Adventures61
Mobile Marketing Methodology
Mobile Marketing Methodology A Good Mobile Marketing Campaign1: • Know your audience • Establish your budget in advance • ...
Mobile Marketing ROIThe steps to achieve a solid ROI on a mobile marketing initiative areas follows:64
Mobile Marketing Steps to Measure ROI1) Establish - a Baseline to measure results2) Create an Activity Timeline     Activi...
The Development Process
Native vs. Mobile Web67
Native vs. Mobile Web (Facebook)     Facebook’s move     to a native app     • Faster       performance     • Use of nativ...
5 Steps To Get Started     1) Start small, with a clear vision     2) Do your research     3) Its all in your name -- and ...
Mobile Development Process70
Questions?                Todd Marks                 President & CEO         todd.marks@mindgrub.com                      ...
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How to Leverage Mobile For Your Organization

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Transcript of "How to Leverage Mobile For Your Organization"

  1. 1. How To Leverage Mobile For Your Organization Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub
  2. 2. How To Leverage Mobile For Your Organization This session will cover the following topics: • Overview of Mobile Market Place • Examples of Commonly Used Apps • Samples of Apps you Could Build For Your Business • Mobile Marketing • The Development Process High-Level Overview • Native vs. Mobile Web2
  3. 3. Mobile Market Trends
  4. 4. Convergence of Technology4
  5. 5. Growth of the Gadget http://conmoz.org/mobile-5 trends/mobile-devices-3g/?lang=en
  6. 6. Tablets Entered The Enterprises in 20116
  7. 7. Tablets In The Enterprise7
  8. 8. Top 5 Apps(categories)
  9. 9. #5: CRM • ScanBizCards (paid) • CardMunch (paid) • Bump (free)9
  10. 10. #4: Video Conferencing • Adobe Connect (free) • Webex (free)10
  11. 11. #3: Notetaking • Evernote (free) • Dragon Dictation (free)11
  12. 12. #2: Remote Desktop • Splashtop (paid)12
  13. 13. #1: Documents & Presentations• Adobe Reader(free)• iBooks (free)• Quickoffice Pro HD (paid)• Documents Free (free)• Salesbag (paid)13
  14. 14. Customer Support
  15. 15. Case Study :: GEICO Customer Support15
  16. 16. Case Study :: DELL Customer Support16
  17. 17. Case Study :: Yamaha Customer Support17
  18. 18. Data Visualization
  19. 19. Data & Reporting :: Blue Sky Factory Reporting & Metrics key to determining ROI19
  20. 20. Data Visualization :: Total Baby20
  21. 21. User Generated Content
  22. 22. News Media22
  23. 23. Dawn of the Social Consumer
  24. 24. The Dawn of the Social Consumer •Tweet…. ReTweet •Like •Share •Check-in •Group Buy •QR Code Scan •RFID •Augmented Reality (Nov 3, 2010, Fast Company)24
  25. 25. The Dawn of the Social Consumer25
  26. 26. Augmented Reality :: GEICO26
  27. 27. Case Study: GEICO Tailgate27
  28. 28. Case Study: GEICO Tailgate28
  29. 29. LBS & Augmented Reality29
  30. 30. Case Study :: 600Block30
  31. 31. Convention & Visitors Associations31
  32. 32. Convention & Visitors Associations32
  33. 33. Case Study :: UNLV Alumni Association33
  34. 34. Case Study :: Sonoma County, CA34
  35. 35. Case Study :: University of Md (UMBC)35
  36. 36. Johns Hopkins > Wayfinding36
  37. 37. Yamaha > Dealer Locator37
  38. 38. viaPlace - Augmented Reality38
  39. 39. viaPlace - Augmented Reality39
  40. 40. viaPlace - Augmented Reality40
  41. 41. QRCodes41
  42. 42. QR Codes42
  43. 43. Tours & Augmented Reality43
  44. 44. Tours & Augmented Reality44
  45. 45. ECommerce
  46. 46. iPad Applications :: ConnorNYC46
  47. 47. MyMakeup10147
  48. 48. MyMakeup10148
  49. 49. Tablets
  50. 50. iPad Applications :: FORBES50
  51. 51. iPad Applications :: GEICO Glovebox51
  52. 52. iPad Applications :: Netapp Salesman App52
  53. 53. iPad Applications :: Admiral53
  54. 54. iPad Applications :: KPSS Salesman App54
  55. 55. eLearning
  56. 56. UMBC – Instructional Systems Dev App56
  57. 57. UDL Links :: Resource Finder57
  58. 58. Game Dynamics
  59. 59. Mobile Gaming :: Scuba Adventures59
  60. 60. Mobile Gaming :: Art & Science Worlds60
  61. 61. Mobile Gaming :: Scuba Adventures61
  62. 62. Mobile Marketing Methodology
  63. 63. Mobile Marketing Methodology A Good Mobile Marketing Campaign1: • Know your audience • Establish your budget in advance • Choose How to deploy your mobile marketing message QRcodes Mobile Web SMS Augmented Reality In-App Advertising Mobile Gaming Social Media Integration Ecommerce Marketing Apps Discount and Specials Native Apps LBS / Tours • Build Long-Term Relationships 1http://www.business2community.com/mobile-apps/how-to-create-mobile-marketing-campaigns-that-win-022589963
  64. 64. Mobile Marketing ROIThe steps to achieve a solid ROI on a mobile marketing initiative areas follows:64
  65. 65. Mobile Marketing Steps to Measure ROI1) Establish - a Baseline to measure results2) Create an Activity Timeline Activites, Social Data, Web Data, Transactions3) Monitor – Sales Revenue How often customers make transactions. How many customers you are reaching. How much customers are spending. (Gain from Investment - Cost of Investment)ROI = Cost of Investment65
  66. 66. The Development Process
  67. 67. Native vs. Mobile Web67
  68. 68. Native vs. Mobile Web (Facebook) Facebook’s move to a native app • Faster performance • Use of native controls • Offline storage68
  69. 69. 5 Steps To Get Started 1) Start small, with a clear vision 2) Do your research 3) Its all in your name -- and your brand 4) See if a DIY solution will really meet your needs, and get ready for the next steps 5) Know how to hire a developer http://www.huffingtonpost.com/2011/10/14/building-apps-for-your-business_n_1011681.html69
  70. 70. Mobile Development Process70
  71. 71. Questions? Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub
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