How to Leverage Mobile For Your Organization
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How to Leverage Mobile For Your Organization

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    How to Leverage Mobile For Your Organization How to Leverage Mobile For Your Organization Presentation Transcript

    • How To Leverage Mobile For Your Organization Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub
    • How To Leverage Mobile For Your Organization This session will cover the following topics: • Overview of Mobile Market Place • Examples of Commonly Used Apps • Samples of Apps you Could Build For Your Business • Mobile Marketing • The Development Process High-Level Overview • Native vs. Mobile Web2
    • Mobile Market Trends
    • Convergence of Technology4
    • Growth of the Gadget http://conmoz.org/mobile-5 trends/mobile-devices-3g/?lang=en
    • Tablets Entered The Enterprises in 20116
    • Tablets In The Enterprise7
    • Top 5 Apps(categories)
    • #5: CRM • ScanBizCards (paid) • CardMunch (paid) • Bump (free)9
    • #4: Video Conferencing • Adobe Connect (free) • Webex (free)10
    • #3: Notetaking • Evernote (free) • Dragon Dictation (free)11
    • #2: Remote Desktop • Splashtop (paid)12
    • #1: Documents & Presentations• Adobe Reader(free)• iBooks (free)• Quickoffice Pro HD (paid)• Documents Free (free)• Salesbag (paid)13
    • Customer Support
    • Case Study :: GEICO Customer Support15
    • Case Study :: DELL Customer Support16
    • Case Study :: Yamaha Customer Support17
    • Data Visualization
    • Data & Reporting :: Blue Sky Factory Reporting & Metrics key to determining ROI19
    • Data Visualization :: Total Baby20
    • User Generated Content
    • News Media22
    • Dawn of the Social Consumer
    • The Dawn of the Social Consumer •Tweet…. ReTweet •Like •Share •Check-in •Group Buy •QR Code Scan •RFID •Augmented Reality (Nov 3, 2010, Fast Company)24
    • The Dawn of the Social Consumer25
    • Augmented Reality :: GEICO26
    • Case Study: GEICO Tailgate27
    • Case Study: GEICO Tailgate28
    • LBS & Augmented Reality29
    • Case Study :: 600Block30
    • Convention & Visitors Associations31
    • Convention & Visitors Associations32
    • Case Study :: UNLV Alumni Association33
    • Case Study :: Sonoma County, CA34
    • Case Study :: University of Md (UMBC)35
    • Johns Hopkins > Wayfinding36
    • Yamaha > Dealer Locator37
    • viaPlace - Augmented Reality38
    • viaPlace - Augmented Reality39
    • viaPlace - Augmented Reality40
    • QRCodes41
    • QR Codes42
    • Tours & Augmented Reality43
    • Tours & Augmented Reality44
    • ECommerce
    • iPad Applications :: ConnorNYC46
    • MyMakeup10147
    • MyMakeup10148
    • Tablets
    • iPad Applications :: FORBES50
    • iPad Applications :: GEICO Glovebox51
    • iPad Applications :: Netapp Salesman App52
    • iPad Applications :: Admiral53
    • iPad Applications :: KPSS Salesman App54
    • eLearning
    • UMBC – Instructional Systems Dev App56
    • UDL Links :: Resource Finder57
    • Game Dynamics
    • Mobile Gaming :: Scuba Adventures59
    • Mobile Gaming :: Art & Science Worlds60
    • Mobile Gaming :: Scuba Adventures61
    • Mobile Marketing Methodology
    • Mobile Marketing Methodology A Good Mobile Marketing Campaign1: • Know your audience • Establish your budget in advance • Choose How to deploy your mobile marketing message QRcodes Mobile Web SMS Augmented Reality In-App Advertising Mobile Gaming Social Media Integration Ecommerce Marketing Apps Discount and Specials Native Apps LBS / Tours • Build Long-Term Relationships 1http://www.business2community.com/mobile-apps/how-to-create-mobile-marketing-campaigns-that-win-022589963
    • Mobile Marketing ROIThe steps to achieve a solid ROI on a mobile marketing initiative areas follows:64
    • Mobile Marketing Steps to Measure ROI1) Establish - a Baseline to measure results2) Create an Activity Timeline Activites, Social Data, Web Data, Transactions3) Monitor – Sales Revenue How often customers make transactions. How many customers you are reaching. How much customers are spending. (Gain from Investment - Cost of Investment)ROI = Cost of Investment65
    • The Development Process
    • Native vs. Mobile Web67
    • Native vs. Mobile Web (Facebook) Facebook’s move to a native app • Faster performance • Use of native controls • Offline storage68
    • 5 Steps To Get Started 1) Start small, with a clear vision 2) Do your research 3) Its all in your name -- and your brand 4) See if a DIY solution will really meet your needs, and get ready for the next steps 5) Know how to hire a developer http://www.huffingtonpost.com/2011/10/14/building-apps-for-your-business_n_1011681.html69
    • Mobile Development Process70
    • Questions? Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub