Cultivating Social Capital
Community Engagement for
Success in Sustainable Enterprise
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Presentation Summary
• Social Capital is the currency of sustainable enterprise.
• Its development is integral to the adoption of sustainable
practices and the diffusion of sustainable innovation.
• Community Engagement is an ongoing process that cultivates
social capital.
• Engaging stakeholders and the extended community with a
transactional mindset is the biggest barrier to cultivating social
capital.

What fuels Success in
Sustainable Enterprise?
• What social qualities
if engaged, would
drive increased
adoption of
sustainable
practices within your
organization, and…

What fuels Success in
Sustainable Enterprise?
• Open up new
possibilities for
sustainable
innovation within
your active markets
and communities?

From the Me Economy…
• With our economy in
a precarious state,
our concept of
success has been
jarred wide open

From the Me Economy…
• Making way for a
more organic
approach to
leadership,
management and
enterprise to
emerge.

to the We Economy
• Many are moving
away from the
pursuit of attainable
wealth for the few,
• toward the
fulfillment of
sustainable wealth
and well-being for
the many.

to the We Economy
• In the We Economy,
success and
sustainability go
hand in hand.
• The wealth of
individuals, families,
organizations and
communities are
inextricably linked.

What is Social Capital?
• Social Capital is the
currency of the
sustainable
enterprise.
• It’s the lifeblood of
the We Economy

How it’s Measured
• It’s measured by the depth and quality
of the conversations and relationships
an organization holds with its
stakeholders and the extended
community

Why it Matters?
• Cultivating social capital should be as
important to your organization’s
sustainability initatives as building
investor and analyst relationships is to
a public company.

Why it Matters?
• When social capital
is in flow,
community
engagement
becomes the
gateway between
the transactional
and the
transformational.

From Transactional to
Transformational
Transactional Transformational
• Exclusive • Inclusive
• Advocacy • Inquiry
• Deficiency • Assets
• Problems • Possibility
• Events • Systems
• Structure • Relationships
• Rules • Agreements
• Content • Context

What is Community
Engagement?
• Community engagement isn't a means
to a strategic end. It's an end in itself.
• Its power extends beyond the
strategies of organizations and the
boundaries of markets.

What is Community
Engagement?
• It a system of
belonging that
arises organically
from clear intent and
shared purpose.

What is Community
Engagement?
• It thrives in fertile
environments that
welcome diversity of
thought, authentic
conversation,
reflective learning
and inspired
contribution.

Community Engagement as a
System of Belonging
• At its highest and best use, community
engagement creates a system of
belonging by:

Create a System of Belonging
by…
• Extending a genuine
invitation to share in
authentic dialogue
and café style
conversations,

Create a System of Belonging
by…
• Unearthing the
personal stories that
hold the values,
beliefs and assets of
constituents,

Create a System of Belonging
by…
• Revealing a web of
interconnectedness
that with care can
be strengthened in
support of a greater
community vision

Share Your Community Engagement
Successes and Challenges at
http://blog.successfulbydesign.com
Or call 1.877.322.4441
for a consultation