Your SlideShare is downloading. ×
0
Developing The Future of Driving
Developing The Future of Driving
Developing The Future of Driving
Developing The Future of Driving
Developing The Future of Driving
Developing The Future of Driving
Developing The Future of Driving
Developing The Future of Driving
Developing The Future of Driving
Developing The Future of Driving
Developing The Future of Driving
Developing The Future of Driving
Developing The Future of Driving
Developing The Future of Driving
Developing The Future of Driving
Developing The Future of Driving
Developing The Future of Driving
Developing The Future of Driving
Developing The Future of Driving
Developing The Future of Driving
Developing The Future of Driving
Developing The Future of Driving
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Developing The Future of Driving

791

Published on

Developing The Future of Driving: Smart Systems to Keep Connected Drivers Safe. Presentation given at May 6 Conference: The New American Dream: Smart Grid, Smart Home, Smart Car

Developing The Future of Driving: Smart Systems to Keep Connected Drivers Safe. Presentation given at May 6 Conference: The New American Dream: Smart Grid, Smart Home, Smart Car

Published in: Design, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
791
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
28
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Developing The Future of DrivingSmart Systems to and new value creationLead insights Keep Connected Drivers Safe title slide 6 May, 2011 25 February, 2011 Michael Eckersley, PhD Michael Eckersley, PhD michael@humancentered.nt mde@ku.edu
  • 2. Contributors to this presentation include the following KU graduate and undergraduate students in Design Management, Interaction Design, and Industrial Design: Bob Bartels Nathan Borror Cathy Clark Brook Graham Cozette Kosary Maria Jose Misalem Ross Dansby Katrina Hickam Kimberly McKenna Justin Powell Tim Seley© HumanCentered 2004, All Rights Reserved
  • 3. In most peoples vocabularies, design means veneer. Its interior decorating. Its the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service. – Steve Jobs© HumanCentered 2004, All Rights Reserved
  • 4. Optimizing for the End-Customer“The human-centered approach puts people’s needs first,technology second. It focuses upon human activities. Itmakes the technology invisible, embedded within activity-specific information appliances. Simple, powerful,enjoyable.” –Donald Norman
  • 5. Design Research and Market Research“Discovery oriented design research, at its core, is about developingusable insights for a design project. It is dangerous to confusetraditional market research with design research; market research isan end in itself, and is often judged on whether or not the researchtold the firm anything new. Design research has a different,perhaps more challenging goal: provide the design team /management team the right inputs to create concepts and ideas thatare distinctive. This is an important, but subtle difference.” – Jeremy Alexis, ID, IIT
  • 6. Our task: “Tame” innovation “You can’t Six-Sigma your way to high-impact innovation –Bruce Nussbaum Learning from “Quality” Statistical process control TQM Kaizen Six-Sigma© HumanCentered 2004, All Rights Reserved
  • 7. conventional create a develop sell them to approach business offerings customers“predict & provide” > bridge >human-centered deeply develop build a approach understand concepts & business “learn & respond” customers/ offerings around them users adapted from Vijay Kumar, ID, IIT
  • 8. We know how to engineer amazing things The harder problem today is knowing what to innovate Our task: Bring decisions about user experience into the early stages of development. Align strategic benefit with the consumer value© HumanCentered 2004, All Rights Reserved
  • 9. boundaries and systems contexts s) , es ics sin m y f e ch n (te bu no ilit as olo co b ib gy (e via ilit ) back stage * y performance front stage performance desirability (customer start here experience)© HumanCentered 2007, All Rights Reserved Interaction Design
  • 10. problem & opportunity discovery: unmet customer needs, wants framed within business or community objectives
  • 11. Develop a Systems Understanding of The Problem High 4 High Search: environmental global 3 & market factors macro economic 2 market/industrial Systems Scope 1 organizational 0 “street-level” issues & operations physical/biological 1 socio-cultural 2 Deep Search: human psychological 3 factors spiritual 4 Deep Learning Learning (time) Cycle 0 Cycle 1
  • 12. Why do you drive? Describe your How do you feel in Are you a good optimal driving your car? driver? experience
  • 13. Why do you drive? Describe your How do you feel in Are you a good optimal driving your car? driver? experience Katrina Hickam, Travis White, Kimberly McKenna, Justin Powell
  • 14. MariaJose Miselem, Cozette Cosary, Cathy Clark
  • 15. MariaJose Miselem, Cozette Cosary, Cathy Clark
  • 16. MariaJose Miselem, Cozette Cosary, Cathy Clark
  • 17. Using  the  Phone  and  Driving:Current  Behavior92# %# Use  their  Phone  when  they  Drive72# %# 93# %# Would  block Text Calls Music Text GPS Email36# %# Feel  Safe  using   their  Phone while  Driving 92# %# Want  Usability  of   Phone  if  car  comes   to  a  complete  stop52# %# 72# %# Send  out   Feel  Very  Unsafe   Automated   when  others  use  a   Messages  while   Phone  and  Drive Driving  
  • 18. http://vimeo.com/16227154Cathy Clark , Ross Dansby , Brook Graham, Cozette Kosary , MariaJose Miselem, Tim Seley
  • 19. http://vimeo.com/16231494Ross Dansby, Brook Graham, Tim Seley
  • 20. www.slideshare.net/timseley/adaptive-intelligence-dansby-graham-seley-final-ixd-presentation-6216981 Ross Dansby, Brook Graham, Tim Seley
  • 21. Developing The Future of DrivingSmart Systems to and new value creationLead insights Keep Connected Drivers Safe title slide 6 May, 2011 25 February, 2011 Michael Eckersley, PhD Michael Eckersley, PhD michael@humancentered.nt mde@ku.edu

×