OUR PRACTICES TOUCH RESULThuman research & products new value discovery concept consumer services development experience design strategy systems perception visualization / brands human behavior simulation environments system behavior
thecontext Organizations are struggling to be competitive in a dynamic global economy, to achieve sustainable growth, and ﬁnd the future ﬁrst. All at the same time. The challenges are signiﬁcant...
the adaptive corporation (1985)The corporate environment has grown increasinglyunstable, accelerative, and revolutionary... Theadaptive corporation, therefore, needs a new kind ofleadership. It needs “managers of adaptation”equipped with a whole set of new, nonlinear skills. –Alvin Tofﬂer, The Adaptive Corporation
sense and respond“Management is shifting from a stance ofpredicting and controlling change to one ofbuilding an organization to sense change and torespond appropriately – adaptive management”. –Christopher Meyer Monitor
the gap between what we areand what we need to be is large“In the archives of any decent -sized organization, anunﬁltered record will show institutional life in all it’sboredom and inefﬁciency. Most initiatives fail. Internalcompetition trumps external goals. People are petty,whiny, and unmanageable.” –Nicholas Lemann
we have built a system of organizational life thatrepels human creativity, that inhibits innovation
Schedules Goals Budgets Margins Projections Costs Teams Clients Analysts too often lost is a sense of Vendors PRcohesion and integrated effort to Salescreate new value, not simply get Productionbetter at delivering existing value Service workers Managers Strategists Marketers Designers Engineers Administrators Regulators Auditors
Innovation: a social phenomenon “Innovation is a social or economic term, not a technological one, deﬁned in terms of demand rather than supply. changing value and satisfaction obtained from resources by the consumer.” –Peter Drucker
so what’s design?“Everyone designs who devises courses of action aimed atchanging existing situations into preferred ones.” –Herbert Simon
“Design is a complex problem solving process whereby artifacts are structured to attain goals” –Herbert Simon so what’s design? products conceived functionality services programmed reliability brands organized beautycommunications developed elegance systems built proﬁtability experiences crafted efﬁciency etc. engineered viability fashioned etc. etc.
so what is design?"Design is only secondarily about prettylumpy objects, and primarily about a wholeapproach to doing business, servingcustomers, and providing value.""Design... has become central to enterprisestrategy." –Tom Peters
design helps here Q2-2011 Q2-2012 Q3-2013 Q1-2014 Q1-2015 OUR WORK offering offering offering offering offering offering Now Next Soon Later Who knows? 1. understanding 2. identifying patterns 3. creating concepts 4. prototyping theusers and the context and reframing the that build experiences innovations of the problem problem for users and –Patrick Whitney, ID, IIT economic value for the company
the conventionalbusiness approach create a develop sell them to business offerings customers (predict & provide) > build the bridge > deeplya human-centered develop build a understand design approach concepts & business users/ offerings around them (learn & respond) contexts adapted from Vijay Kumar, IIT
Sources of design innovation+4 top-down High Search: global innovations+3 environmental & market factors macro economic+2 market/industry+1 organizational 0 “street-level” issues & operations physical/biological-1 socio-cultural-2 Deep Search: psychological human-3 factors spiritual bottom-up-4 innovations Learning Learning Cycle 0 (time) Cycle 1
Jobs That People Hire Online Banks To Do Retail and Business Banking 2010 A cted eavil y reda Product development overview tio n is h iality In forma f con fident for s ake o28
Design and Systematic New Value Creation Michael Eckersley, PhD September 24, 2012 Jayhawk Consulting