Beth: Alcohol-impaired DrivingADS 714 Designing Service ExperiencesEdwards Team: Max Hobbs, Nicoletta Niosi, & Kate Ward
Each year: FORD MOTORTOTAL SELF-REPORTED COMPANY ANNUAL OPERATIONS 33,808 150 MM $116 BB EXPENSES FROM CAR ACCIDENTS INVOLVING INVOLVING ALCOHOL ALCOHOL 10,839 $37 BB BUSTED 1.5 MM Annual Traffic Deaths in US Annual Reported Cases of Annual Cost/Expenses Driving Drunk in the US
This is a big problem.What are the causes?What needs aren’t being met?How do we fix this?
People Drive Drunk Because: 1 2 3 ED CENSOR IRRESPONSIBLE CLUELESS HELPLESS They are selfish They don’t know how They are stuck and irresponsible impaired they are without options
Five key behaviors: IRRESPONSIBLE CLUELESS HELPLESS PL ANNING AHEAD WAITING TO SOBER SEEKING HELP TAKING A CHANCE DISREGARDING L AWS AND ETHICS
Needs: IRRESPONSIBLE CLUELESS HELPLESS AWARENESS 1. Physical and geographical assessment SOLUTIONS 2. Practical tools to inform and facilitate 3. Social support from friends and family INTERVENTION 4. Threats, penalties or disablement
Meet BethAn in-dash, wireless/GPS enabled mobile deviceand custom software application. Beth is designedto assist drivers who have been drinking inreaching their final destination safely.
Beth:• Knows & understands the driver’s performance, past and present• Identifies the best options for dealing with a situation in which a driver has been drinking• Performs her tasks effortlessly and accurately
Beth helps her driver throughthe following process:1 2 3 4 5 6 1. Assessing the driver 2. Measuring against a baseline 3. Assessing context and environment 4. Proposing next steps 5. Assessing selection and response 6. Intervening when necessary
1. Assess the Driver Beth reads a drivers BAC in three ways: 1. Through a TruTouch Technologies sensor in the key. 2. Through TruTouch Technologies sensors located around the steering wheel. 3. Through a steering wheel mounted breath-analyzing device. KEY SENSOR
2. Measure Against a Baseline Beth measures a driver’s baselines in the following ways: 1. Drivers may pre-program personal LICENSE SCANNER information, as well as itineraries, contacts, and restrictions for drivers under 21. 2. Driver’s license is scanned into the system where name, age, sex, height, weight, address, and past offenses are immediately available.
3. Assess Context & Environment Beth is aware of: 1. Time of day WIRELESS/GPS TECHNOLOGY 2. Location 3. Important contacts 4. Businesses nearby 1. Call Susan 2. Call taxi serv 3. Find food
4. Proposing Next Steps Beth will offer three acceptable solutions WIRELESS/GPS TECHNOLOGY such as: 1. Cell numbers of friends and family 2. Alternative transportation 3. Businesses within walking 1. Call Susan distance where food and coffee are available. The 2. Call taxi serv driver can then wait until his BAC levels lower sufficiently 3. Find food
5. Selection & Response Beth will facilitate phone calls or text messages. She is also able to keep the car from starting. In the event that approved selections and responses are not made, she can provide additional warnings and consequences as needed.
6. Intervention Beth can determine if the car should be locked down, or if parents or law enforcement should be notified. All input, readings and responses will be kept in a database and made available to parents and/or law enforcement.
SCENARIO 1Rock Show Mom and Dad have just had Beth installed in a Volkswagon Scirocco. Dad drives the car to work, but lets 17-year-old Seth take it out on weekends. While Mom and Dad drink socially on occasion, they are concerned about some of Seth’s recent behavior. On this occasion, they have agreed to let Seth and two of his friends take the car to a local all-ages concert.
SCENARIO 1Rock Show After purchasing the car, Dad, Mom and Seth scan their licenses with Beth’s internal camera. Beth now knows the age, sex, height, weight, and home address of the family. Beth also knows that Dad did have a DUI in college and Mom got a speeding ticket six months prior. Dad also programs a few additional requirements into Beth for times when Seth is driving the car. He enters he and his wife’s cell phone numbers, as well as Seth’s grandparents who live nearby and the numbers of some close family friends. He also lets Beth know that Seth’s curfew is midnight, unless Mom or Dad grant a specific pass in the system. On nights when Seth is driving and the GPS location does not indicate that Seth is home by midnight, his parents will be notified of his location by text message. While Beth will allow monitored driving with a BAC between .000 and .08%, Dad ensures that Beth will not start if Seth ever registers a BAC of any kind. 1 2 3 4 5 6
SCENARIO 1Rock Show Hello Seth. Please insert the key into the ignition. Seth enters the car and scans his license and inserts the key. 1 2 3 4 5 6
SCENARIO 1Rock Show Seth, your blood alcohol content is .029. You are above the acceptable limit to drive. I’m sorry, but I cannot allow the car to start. Beth takes Seth’s reading and measures it against the info in her system. 1 2 3 4 5 6
SCENARIO 1 Seth, you have 1 hour and 9Rock Show minutes before curfew. With a 33 minute commute, I will provide you with three acceptable options to choose from. Beth scans her location and the information pre-programmed by Seth’s parents. 1 2 3 4 5 6
SCENARIO 1 Please select from the followingRock Show three options: 1. I can initiate a call to your parents now and you can make arrangements with them directly 2. You can present a candidate as a designated driver 3. I can call you a cab. How would you like me to help you Seth? Beth provides Seth with three acceptable options for getting home. 1 2 3 4 5 6
SCENARIO 1Rock Show Calling Dad’s cell. Call Dad. Seth has no money to pay for a cab, so he needs help from his father. 1 2 3 4 5 6
SCENARIO 1Rock Show Contacting Inner-city Cab. Transaction approved. The cab is on its way. Dad. I’m really sorry. I had a little to drink and now I can’t start the car. Beth says a cab will cost $62.84 plus a tip and will take 15 minutes to get here. Do you want to approve that or come and get us? Seth explains the situation and his father agrees to pay for the cab, which he does through Beth’s iPhone app. Beth sends all the info to a participating taxi company to initiate the ride. 1 2 3 4 5 6
SCENARIO 1Rock Show No other intervention needed. 1 2 3 4 5 6
SCENARIO 2Girls Night Out Alicia is a responsible 22 year-old, focused on achieving goals in life but she wants — to have a good time doing it! She’s able to party smart by planning ahead. Installing Beth in her car seemed like a smart investment to make. On a spring night nearing graduation, Alicia and several of her girlfriends head out on a Thursday night. They have one friend who doesn’t drink much and is watching her calories, so they ask her to be the designated driver for the evening.
SCENARIO 2Girls Night Out Alicia scans her license with BETH’s built in camera. BETH now recognizes Alicia as her primary driver and records her age, sex, height, weight and home address. Alicia wants to make sure she’s covered at all times, so she also programs in some back up contact information in case of emergencies; her older cousin who is on the same campus and two of her closest sorority sisters. 1 2 3 4 5 6
SCENARIO 2Girls Night Out Hello Rachel. It’s nice to meet you. Please insert the key into the ignition. After their night on the town, Alicia takes the passenger seat while Rachel gets behind the wheel and scans her license. Beth verifies Rachel as a new driver and through her camera and facial recognition software, determines that the license matches the identity of the driver. 1 2 3 4 5 6
SCENARIO 2Girls Night Out Rachel, you do not have any alcohol in your system. You have a clean driving record and are cleared to drive. Beth takes Rachel’s reading and measures it against the info in her system. 1 2 3 4 5 6
SCENARIO 2 Rachel, what is your destination?Girls Night Out Confirmed. You are 10 minutes from your destination. Would you like guided directions? Alicia’s sorority house. No thank you. I can take it from here. Beth scans for information regarding her location and offers additional resources. 1 2 3 4 5 6
SCENARIO 2 Rachel, please let me know if IGirls Night Out can assist you with anything. With no further assistance required, Beth retreats into the background, though she continues to monitor Rachel’s car handling and location. 1 2 3 4 5 6
SCENARIO 2Girls Night Out No additional selections made or response required. 1 2 3 4 5 6
SCENARIO 2Girls Night Out No other intervention needed. 1 2 3 4 5 6
SCENARIO 3Jim Gives the Bird Jim, 30, is regular drinker who has gotten into trouble in the past due to his poor judgement after consuming alcohol. He received a DUI a month ago after a night of bar hopping with friends, but the experience did very little to change his behavior. After this arrest he was court-ordered to install Beth in his vehicle. However, he frequently chooses to drive home when he feels “buzzed”, and resists others’ attempts to intervene on his behalf. He insists he can tell when he has had “too many” and that he has a higher alcohol tolerance than most other drinkers. Jim’s views on alcohol consumption and drunk driving are reﬂected by his circle of friends. He resists the idea that his drunk driving will endanger anyone else.
SCENARIO 3Jim Givesthe Bird After having Beth installed, Jim scans his license with Beth’s built in camera. Beth now recognizes Jim as her primary driver and records his age, sex, height, weight and home address. Beth also knows that Jim received a DUI last year and that he has a record of speeding infractions. 1 2 3 4 5 6
SCENARIO 3Jim Gives Hello Jim. Please insert the key into the ignition.the Bird Jim and four friends enter the car and Jim scans his license. Beth takes his photo and verifies him against his license image and Jim inserts the key. 1 2 3 4 5 6
SCENARIO 3Jim Gives Jim, your blood alcohol content is .05, just under the legal limit. Your driving may be impaired, puttingthe Bird you and your passengers at risk. Beth takes Jim’s reading and measures it against the info in her system. 1 2 3 4 5 6
SCENARIO 3 You are 23 minutes from home,Jim Gives but there are several options I will provide to assist you in making itthe Bird home safely. Beth scans her location and identifies several bars, one 24-hour diner, two late night restaurants, and four hotels within a quarter mile radius. 1 2 3 4 5 6
SCENARIO 3 Please select from the followingJim Gives three options: 1. Select a candidate as a designated driver 2. Arrange for alternatethe Bird transportation 3. Propose a location for you to sober up. I estimate that time to be 6 hours. Beth provides Jim with three acceptable options for getting home. 1 2 3 4 5 6
SCENARIO 3 Jim, you have chosen to start theJim Gives car and drive, though you may be impaired. I will be consistentlythe Bird monitoring your blood alcohol content as well as your driving performance. Jim is annoyed with Beth and chooses to start the car. Because he is under the legal limit, the car will start and operate, but under close observation due to Beth’s assessment of the situation. 1 2 3 4 5 6
SCENARIO 3 Jim, your blood alcohol contentJim Gives as now reached the legal limit of .08%. You also appear to bethe Bird driving erratically. Please pull over the car. Your refusal to do so will result in contacting the police. Beth monitors Jim’s BAC through TruTouch Technology’s sensors embedded in the steering wheel, as well as with a steering wheel mounted breath analyzer. Shortly after beginning to drive, Jim’s friend produces a flask of alcohol and they all begin drinking in the car. Beth recognizes that his BAC is on the rise, and also notices specific signs of erratic driving, such as swerving, breaking, speed, and wide turn radius. 1 2 3 4 5 6
SCENARIO 3 Jim, your blood alcohol contentJim Gives has now reached the legal limit of .08%. You also appear to be driving erratically. Please pull over the carthe Bird to avoid hurting others or another DUI arrest. You have two minutes before I alert the police. This is your final warning. Jim chooses to ignore Beth and turns up his music to drown her out. Beth automatically lowers the audio valume below her own. 1 2 3 4 5 6
SCENARIO 3 Gary’s Tavern, 2.6 miles. EstimatedJim Gives time of arrival is 7 minutes. The distance is too far. The police will be notified in 36 seconds.the Bird Okay, okay. Beth, I’m going to pull over. I’m heading to Gary’s Tavern. It’s just a few minutes away. Beth responds to Jim’s attempt to compromise. 1 2 3 4 5 6
SCENARIO 3 Jim, the police have been notifiedJim Gives of your situation and location, as well as your intended destination.the Bird Jim ignores Beth and she determines the car is still in motion after two minutes. She wirelessly transmits Jim’s personal information, location, license plate number, description of car, BAC, and previous offenses. The entire experience is recorded in her system and transmitted to an account online. The police are then able to determine if they will send out a car or simply ticket Jim in the mail. Once Jim finally shuts off the car, the starter will be locked until unlocked by his parole officer. 1 2 3 4 5 6
Final Thoughts• Beth could be introduced into applicable automobiles at the request of the driver, or at the insistence of law enforcement, for drivers with previous infractions or who are on parole.• Beth could be offered at no additional cost for products or installation by being government subsidized.• Beth could come with guaranteed savings on auto insurance.• Legal accident leniency may be given, in the event of a ticket or accident, if the system did not accurately read or deter the driver from driving.• Additional benefits: through present technology, Beth could read vital signs that may be indications of other medical conditions, e.g. heart rate, blood oxygen, temperature, and labored breathing, and could provide warnings and access to emergency services if necessary.