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StorytellingCookbook*   *Micro-Edition
A long time ago Truth was a skinny old                    man. He was also naked. One day                    Parable saw T...
„The Worst Case“                   http://www.flickr.com/photos/markhillary/370268513/sizes/l/in/photostream/
„Die Grundzutaten“
http://ww                                w.flickr.co                                          m/photos                     ...
PrämisseWas soll die  Storyaussagen?
LoglineWorum gehts in einem Satz?
Protagonist      &  Konflikt      &Show don‘t tell.
Universum            1 Akt         Incident           *1 Viertel*                          1 Wendepunkt                   ...
Empathie     Was soll das      Publikum       fühlen?#Lachen #Mitleid #Anstrengung#Eifer #Angst #Erreichen#Hartnäckigkeit ...
Story             ÄsthetikInszenierung        #Publikumserlebnis               Mechanik           Technik
Anfang        Tieferfinden...   einsteigen
ENDE!        Christian Riedel        Kommunikationsstratege +        Story Architect        Tel: 0151-23062619        chri...
Storytelling Cookbook *Micro Edition* (German)
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Storytelling Cookbook *Micro Edition* (German)

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Transcript of "Storytelling Cookbook *Micro Edition* (German)"

  1. 1. StorytellingCookbook* *Micro-Edition
  2. 2. A long time ago Truth was a skinny old man. He was also naked. One day Parable saw Truth coming down the road. "Truth," said Parable, "you look terrible. Whats happened to you?" "Im starving, Im cold, and no one ever invites me in for a meal." "I know just how that is," said Parable, " for it used to be that way with me too. One day I put on the clothing of Parable, and people started inviting meWhy Storytelling? everywhere. Life has been easy ever since. I suggest you get yourself some Eine Geschichte. clothes. No one wants to look at the naked truth." Truth took this to heart. He went home and began to fill his wardrobe with clothes. He had the elaborate ritual clothing of myth, the fanciful clothing of fairytale, the sturdy clothing of folktale. And as he began wearing his story clothes, he was invited everywhere, and he grew plump and healthy. To this day, Story is welcome everywhere, but people often forget that beneath the clothing of Story lives the naked Truth. (Jewish parable)
  3. 3. „The Worst Case“ http://www.flickr.com/photos/markhillary/370268513/sizes/l/in/photostream/
  4. 4. „Die Grundzutaten“
  5. 5. http://ww w.flickr.co m/photos /4 6335976@ N00/1198 987717/ligh tbox/ THEMAeindeutig? http://www.flickr.com/photos/ableman/356478383/ sizes/m/in/photostream/ #Liebe #Erfolg, #Anerkennung #Eifersucht #Angst #Altern #Verlieren #Veränderung #Wachsen #Tanzen #Bowling #Storytelling #Social Media #Neurologie #Programmieren #Trend #Zukunft
  6. 6. PrämisseWas soll die Storyaussagen?
  7. 7. LoglineWorum gehts in einem Satz?
  8. 8. Protagonist & Konflikt &Show don‘t tell.
  9. 9. Universum 1 Akt Incident *1 Viertel* 1 Wendepunkt Ziel definieren 3 Akt- 2 Akt *2 Viertel* 2 Wendepunkt + / -Struktur 3 Wendepunkt - / + 3 Akt (4 Wendepunkt) *1 Viertel* Resolution
  10. 10. Empathie Was soll das Publikum fühlen?#Lachen #Mitleid #Anstrengung#Eifer #Angst #Erreichen#Hartnäckigkeit #Kompetenz#Talent #Einsatz#Verletzlichkeit #Genius#Risikobereitschaft #Offenheit
  11. 11. Story ÄsthetikInszenierung #Publikumserlebnis Mechanik Technik
  12. 12. Anfang Tieferfinden... einsteigen
  13. 13. ENDE! Christian Riedel Kommunikationsstratege + Story Architect Tel: 0151-23062619 christian@creativeglasses.de @mindcaffeine on twitter
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