Your SlideShare is downloading. ×
  • Like
Storytelling Cookbook *Micro Edition* (German)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Storytelling Cookbook *Micro Edition* (German)

  • 3,080 views
Published

Describing ba

Describing ba

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
3,080
On SlideShare
0
From Embeds
0
Number of Embeds
8

Actions

Shares
Downloads
20
Comments
0
Likes
4

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. StorytellingCookbook* *Micro-Edition
  • 2. A long time ago Truth was a skinny old man. He was also naked. One day Parable saw Truth coming down the road. "Truth," said Parable, "you look terrible. Whats happened to you?" "Im starving, Im cold, and no one ever invites me in for a meal." "I know just how that is," said Parable, " for it used to be that way with me too. One day I put on the clothing of Parable, and people started inviting meWhy Storytelling? everywhere. Life has been easy ever since. I suggest you get yourself some Eine Geschichte. clothes. No one wants to look at the naked truth." Truth took this to heart. He went home and began to fill his wardrobe with clothes. He had the elaborate ritual clothing of myth, the fanciful clothing of fairytale, the sturdy clothing of folktale. And as he began wearing his story clothes, he was invited everywhere, and he grew plump and healthy. To this day, Story is welcome everywhere, but people often forget that beneath the clothing of Story lives the naked Truth. (Jewish parable)
  • 3. „The Worst Case“ http://www.flickr.com/photos/markhillary/370268513/sizes/l/in/photostream/
  • 4. „Die Grundzutaten“
  • 5. http://ww w.flickr.co m/photos /4 6335976@ N00/1198 987717/ligh tbox/ THEMAeindeutig? http://www.flickr.com/photos/ableman/356478383/ sizes/m/in/photostream/ #Liebe #Erfolg, #Anerkennung #Eifersucht #Angst #Altern #Verlieren #Veränderung #Wachsen #Tanzen #Bowling #Storytelling #Social Media #Neurologie #Programmieren #Trend #Zukunft
  • 6. PrämisseWas soll die Storyaussagen?
  • 7. LoglineWorum gehts in einem Satz?
  • 8. Protagonist & Konflikt &Show don‘t tell.
  • 9. Universum 1 Akt Incident *1 Viertel* 1 Wendepunkt Ziel definieren 3 Akt- 2 Akt *2 Viertel* 2 Wendepunkt + / -Struktur 3 Wendepunkt - / + 3 Akt (4 Wendepunkt) *1 Viertel* Resolution
  • 10. Empathie Was soll das Publikum fühlen?#Lachen #Mitleid #Anstrengung#Eifer #Angst #Erreichen#Hartnäckigkeit #Kompetenz#Talent #Einsatz#Verletzlichkeit #Genius#Risikobereitschaft #Offenheit
  • 11. Story ÄsthetikInszenierung #Publikumserlebnis Mechanik Technik
  • 12. Anfang Tieferfinden... einsteigen
  • 13. ENDE! Christian Riedel Kommunikationsstratege + Story Architect Tel: 0151-23062619 christian@creativeglasses.de @mindcaffeine on twitter