Social Punk 101

SOCIAL punk IMAGE by FUTUREANCIENT on FLICKR.COM Luc Debaisieux mindblob.typepad.com @mindblob 101

Helge Tennø - We Need Change

the context has changed IMAGE by MUMBLES047 on FLICKR.COM

LICKR.COM 1 on F IMAGE by RJSEG Helge Tennø - Context Marketing “AS THE AIR AROUND OUR CITIZENS THICKENS WITH UNWANTED MESSAGES AND INTERRUPTIONS THE GOAL SHOULD NOT BE TO ADD TO THE UNWANTEDNESS BUT TO CREATE DELIBERATE AND APPRECIATED VALUE”

? what’s IMAGE by CARLCOXSTUDIOS on FLICKR.COM k that big thing OK, I’m curious... on the web

information ? IMAGE by GLENN LOOS -AUSTIN on FLICKR.COM

IMAGE by DESIREE DELGADO on FLICKR.COM knowledge ?

IMAGE by THOMAS LESTER on FLICKR.COM shopping ?

IMAGE by TONOPAH on FLICKR.COM entertainment ?

! probably BORI NG but there’s something IMAGE by FUTUREANCIENT on FLICKR.COM else too !

people ! (as active participants) IMAGE by FUTUREANCIENT on FLICKR.COM

stories stories stories stories IMAGE by RHINMAN on FLICKR.COM

conversation conversation conversation conversation IMAGE by G. BREMER on FLICKR.COM

numero exam ple 1. the age of conversation

ti on er sa co nv ge of th eA

ti on er sa co nv ge of th eA GAVIN HEATON DREW MCLELLAN

ti on er sa co nv ge of th eA from DROP to WAVE

ti on er sa co nv ge of th eA COMMUNITIES matter

ti on er sa co nv ge of th eA

“ STREET ART IN MONS ” TALENT TALENT uchet] déric B FAB FLICK R SET by yOuKfOu [Fré T ALENT T ALENT

numero exam ple 2. the the delune monsters

ART in the maison delune (JWT Belgium Headquarters)

introducing... THE "DAILY MONSTER" by Stefan G. Bucher

becoming... THE DELUNE MONSTERS by Stefan G. Bucher

THE DELUNE MONSTERS by Stefan G. Bucher STEFAN G. BUCHER • comes from Germany, lives in LA • designer • ex Art Director at Wieden+Kennedy • blogger The Artist tsit rA ehT • author of the "DAILY MONSTER"

THE DELUNE MONSTERS by Stefan G. Bucher

THE DELUNE MONSTERS by Stefan G. Bucher 100 DAYS 100 MONSTERS DRAWN THIS WAY http://www.youtube.com/watch?v=HmXY3Q-2JkM

THE DELUNE MONSTERS by Stefan G. Bucher http://www.vimeo.com/4923333

WITH THE RISE OF THE 2.0 WEB PLATFORMS, CONSUMER MOBILE IMAGE by GUBATRON on FLICKR.COM EQUIPMENT AND SOCIAL MEDIA, PEOPLE NOW PUBLISH THEIR OWN CONTENT ON INTERNET

PLE ARE empow er ed PEO IMAGE by GUBATRON on FLICKR.COM

IMAGE by THOMAS LESTER PHOTOGRAPHY on FLICKR.COM the and glo yj ve ust it ! “ Socia psycho BR logy more IAN SOLI iology and about soc ology. l Media is than techn S - Princip Works al of Future ”

lc om e (anym ore) S H n ot w e P U is ODELS ARE B RO KEN Digital ” ] IMAGE by PARISPASSION on FLICKR.COM M WTF?” lman AGENCY e of Adv ice Pre . r tising sident - Ede “ Slides Th hare “ MANO re e Futu [Senior V DAV ID AR

IMAGE by SHADYCAM on FLICKR.COM BRANDS n l n eed ea SK IL to rn ew LS

IMAGE by TIM RONCA on FLICKR.COM are you listening, punk ?

IMAGE by CARF on FLICKR.COM simply... care ? you do

numero skype 3. from listening to caring... how can brands make it ? [live demo] : skype conference call with Gavin Heaton - Director of Social Media, SAP - co-Editor of “the Age of Conversation”

io ns ac t en t nt er em i ga g & en David Armano - Social Media is Dead - Long Live Common Sense

numero twit t er 4. let’s see how brands are listening... [live demo] : using TweetDeck to get the Twitter pulse of a brand - conversations around brand - engagement of brand... or not

context matters! IMAGE by POPAITALY on FLICKR.COM MERCADO CENTRAL DE VALENCIA - NOV 2009 - Real people, real context, real LIFE

IMAGE by FUTUREANCIENT on FLICKR.COM let’s think context MARKETING “WE ARE MOVING FROM MESSAGING TO SERVICES, FROM UNWANTEDNESS TO Helge Tennø - Context Marketing CREATING DELIBERATE VALUE”

IMAGE by FUTUREANCIENT on FLICKR.COM let’s think context MARKETING “BEING ACCESSIBLE WHEN AND HOW PRODUCTS ARE USED OR WHERE OUR COMPANY AND ITS VALUES ARE RELEVANT WILL BE OF VITAL IMPORTANCE TO BRANDS OWNING THE EXPERIENCE IS CRUCIAL” Helge Tennø - Context Marketing

IMAGE by XIXIDU on FLICKR.COM context product “THE NEW CHALLENGE IS ALL ABOUT UNDERSTANDING THE ABILITIES, EMOTIONS AND ACTIVITIES OF A SITUATION (THE CONTEXT) AND BECOMING A VALUE CREATOR WITHIN THE CONTEXT” Helge Tennø - Context Marketing

numero video 5. CASE-story mercado central de valencia http://www.vimeo.com/7726069

IMAGE by FUTUREANCIENT on FLICKR.COM THE EXPERIENCE, THE UTILITY, THE VALUE GO FAR BEYOND INTERNET AND DIGITAL, BECAUSE AT THE END OF THE DAY... ALL IS HAPPENING IN REAL LIFE !

IMAGE by FAIRPLEX - HOME OF THE L.A. COUNTY FAIR on FLICKR.COM “ I DON’T KNOW WHAT TV IS ANYMORE ” JAY LENO TO THE LOS ANGELES TIMES - SEPT. 2009

OLD MEDIA IS NOT DEAD ! it needs a NEW set of SKILLS too IMAGE by JONATHAN_HAWKINS on FLICKR.COM

cy es en iv rr s l cu e’ ew eopl en sp th er ns id co Helge Tennø - Post-digital Marketing 2009

IMAGES by DAN TAYLOR - BERTHAGENDOORN - NEDRICHARDS - - on FLICKR.COM LET’S THINK ABOUT HOW WE CAN DRIVE CONTENT ACROSS PLATFORMS AND CREATE NEW EXPERIENCES

IMAGE by KIM THE STAR PRINCESS on FLICKR.COM LET’S THINK ABOUT HOW WE CAN ADD VALUE TO THE CONTEXT FROM CONTENT PRODUCERS TO CONTEXT PRODUCERS

IMAGE by MATTHEW ARMSTRONG on FLICKR.COM LET’S THINK ABOUT HOW-WHERE-WHEN WE CAN ENGAGE CONVERSATION FACILITATE CONVERSATION AND BECOME PARTICIPANTS

Let’s think LICKR .COM EL on F AND DONAB by EWEN IMAGE TRANSmedia experience IMAGE credits F OX.COM

Transmedia content is part of a shift away from talking about "appointment- IMAGE by FUTUREANCIENT on FLICKR.COM based television" where we race home to watch our favorite show when it is aired and towards "engagement-based" television, where our passionate interest leads us to seek out the programs we want when we want. Transmedia content is designed to intensify our engagement and generate fan loyalties rather than offering the "least offensive option" available in a particular time slot. The Hufﬁngton Post article: “In a Social Network World, What’s the Future of TV?” by Henry Jenkins [author of Convergence Culture]

numero video 6. CASE-story heineken are you still with us ? [source : JWT.com - http://www.youtube.com/watch?v=tEqJV1acgN4 ]

nt n te io on at c ip om tic fr r to pa

THANK please shoot your questions or comments ! you Luc Debaisieux - @mindblob - mindblob.typepad.com

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Social Punk 101

by Luc Debaisieux on May 09, 2010

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Social Punk 101 — Presentation Transcript