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What the F*** is

Social Media
• What the F*** is Social Media
• How Social Media came to be
• What to use Social Media for
• Forms of Social Media
• Pro...
Social Media
  A fancy way to describe the zillions of
conversations people are having online 24/7
Social Media
        A fancy way to describe the zillions of
      conversations people are having online 24/7


 Particip...
Social Media
        A fancy way to describe the zillions of
      conversations people are having online 24/7


 Particip...
Social Media
        A fancy way to describe the zillions of
      conversations people are having online 24/7


 Particip...
Social Media
        A fancy way to describe the zillions of
      conversations people are having online 24/7

          ...
Social Media
        A fancy way to describe the zillions of
      conversations people are having online 24/7

          ...
Social Media
        A fancy way to describe the zillions of
      conversations people are having online 24/7

          ...
A good way to think about social media is that all of this is actually

            just about being human beings.
  Shari...
How Social Media came to be
MEDIA PRODUCTION
• the advent of digital technology and the
  internet
• the ever-lower costs ...
How Social Media came to be
DISTRIBUTION
• RSS (Really Simple Syndication) makes it much
  easier for blogs and other soci...
Technology is shifting the power away from the
editors, the publishers, the establishment, the media
elite. Now it’s the p...
Shift from the
Traditional Funnel Model



                  “WE TELL YOU.”
                           -Brands
To a more complex Marketing Funnel




                          “TELL EACH
                             OTHER.”
         ...
Purposes
Purposes
Purposes
Purposes
Purposes
Purposes
Purposes
Purposes
Purposes
Basic
Forms
Social networks
   personal web pages where people
connect with friends to share content
                  and communicati...
Social networks
   personal web pages where people
connect with friends to share content
                  and communicati...
Social networks
     personal web pages where people
  connect with friends to share content
                    and commu...
Social networks                  Podcasts
                                           audio and video files that are
     p...
Social networks                  Podcasts
                                           audio and video files that are
     p...
Social networks                  Podcasts
                                           audio and video files that are
     p...
Social networks                       Podcasts
                                                 audio and video files that...
Social Media & Marketing
Millions of people are creating content for the social Web.
Your competitors are already there.
Your customers have been t...
Objectives
  of Social Media & Marketing
Objectives
  of Social Media & Marketing
Objectives
  of Social Media & Marketing
Objectives
  of Social Media & Marketing
Objectives
  of Social Media & Marketing
Objectives
  of Social Media & Marketing
Components of Engagement
Social Media & Marketing
Social Media & Marketing
Social Media & Marketing
Social Media & Marketing
Social Media
is integrating technology &
      social interaction
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What the F*** is Social Media?

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Transcript of "What the F*** is Social Media?"

  1. 1. What the F*** is Social Media
  2. 2. • What the F*** is Social Media • How Social Media came to be • What to use Social Media for • Forms of Social Media • Pros & Cons of Social Media • Social Media & Marketing
  3. 3. Social Media A fancy way to describe the zillions of conversations people are having online 24/7
  4. 4. Social Media A fancy way to describe the zillions of conversations people are having online 24/7 Participation blurs the line between media and audience
  5. 5. Social Media A fancy way to describe the zillions of conversations people are having online 24/7 Participation blurs the line between media and audience Openness rarely any barriers to accessing and making use of content
  6. 6. Social Media A fancy way to describe the zillions of conversations people are having online 24/7 Participation blurs the line between media and audience Conversation a two-way conversation Openness rarely any barriers to accessing and making use of content
  7. 7. Social Media A fancy way to describe the zillions of conversations people are having online 24/7 Community Participation share common interests blurs the line between media and audience Conversation a two-way conversation Openness rarely any barriers to accessing and making use of content
  8. 8. Social Media A fancy way to describe the zillions of conversations people are having online 24/7 Community Participation share common interests blurs the line between media and audience Conversation a two-way conversation Openness Connectedness rarely any barriers to making use of links to other accessing and making use sites, resources and people of content
  9. 9. Social Media A fancy way to describe the zillions of conversations people are having online 24/7 Community Participation share common interests blurs the line between media and audience Conversation a two-way conversation Openness Connectedness rarely any barriers to making use of links to other accessing and making use sites, resources and people of content
  10. 10. A good way to think about social media is that all of this is actually just about being human beings. Sharing ideas, cooperating and collaborating to create art, thinking and commerce, vigorous debate and discourse, finding people who might be good friends, allies and lovers – it’s what our species has built several civilisations on. That’s why it is spreading so quickly, not because it’s great shiny, whizzy new technology, but because it lets us be ourselves – only more so. -Antony Mayfield from iCrossing
  11. 11. How Social Media came to be MEDIA PRODUCTION • the advent of digital technology and the internet • the ever-lower costs of computers, digital cameras and high-speed internet access, combined with free or low-cost, easy-to-use editing software
  12. 12. How Social Media came to be DISTRIBUTION • RSS (Really Simple Syndication) makes it much easier for blogs and other social media to build or become part of communities • Search engines
  13. 13. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control. - Rupert Murdoch, Global Media Entrepreneur
  14. 14. Shift from the Traditional Funnel Model “WE TELL YOU.” -Brands
  15. 15. To a more complex Marketing Funnel “TELL EACH OTHER.” -Brands
  16. 16. Purposes
  17. 17. Purposes
  18. 18. Purposes
  19. 19. Purposes
  20. 20. Purposes
  21. 21. Purposes
  22. 22. Purposes
  23. 23. Purposes
  24. 24. Purposes
  25. 25. Basic Forms
  26. 26. Social networks personal web pages where people connect with friends to share content and communication Basic Forms
  27. 27. Social networks personal web pages where people connect with friends to share content and communication Wikis a communal document or database Basic Forms
  28. 28. Social networks personal web pages where people connect with friends to share content and communication Wikis a communal document or database Basic Microblogging Forms social networking combined with bite-sized blogging
  29. 29. Social networks Podcasts audio and video files that are personal web pages where people available by subscription connect with friends to share content and communication Wikis a communal document or database Basic Microblogging Forms social networking combined with bite-sized blogging
  30. 30. Social networks Podcasts audio and video files that are personal web pages where people available by subscription connect with friends to share content and communication Blogs Wikis a communal document or database Basic online journals Microblogging Forms social networking combined with bite-sized blogging
  31. 31. Social networks Podcasts audio and video files that are personal web pages where people available by subscription connect with friends to share content and communication Blogs Wikis a communal document or database Basic online journals Microblogging Forms Forums areas for online discussion social networking combined with bite-sized blogging
  32. 32. Social networks Podcasts audio and video files that are personal web pages where people available by subscription connect with friends to share content and communication Blogs Wikis a communal document or database Basic online journals Microblogging Forms Forums areas for online discussion social networking combined with bite-sized blogging Content communities communities which organise and share particular kinds of content
  33. 33. Social Media & Marketing
  34. 34. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be. -BusinessWeek, February 19, 2009
  35. 35. Objectives of Social Media & Marketing
  36. 36. Objectives of Social Media & Marketing
  37. 37. Objectives of Social Media & Marketing
  38. 38. Objectives of Social Media & Marketing
  39. 39. Objectives of Social Media & Marketing
  40. 40. Objectives of Social Media & Marketing
  41. 41. Components of Engagement
  42. 42. Social Media & Marketing
  43. 43. Social Media & Marketing
  44. 44. Social Media & Marketing
  45. 45. Social Media & Marketing
  46. 46. Social Media is integrating technology & social interaction
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