IBM's Grounds Up Social Software Transformation

Suzanne O Minassian | IBM Social Software Product Manager | 23.10.2008 IBM’s Grounds-Up Social Software Transformation Photo by mclanaghan

Welcome to IBM Photo by derekkb

IBM has over 380,000 employees; over 50% are mobile

Photo by plasticrevolver

Fringe

Beehive

Social Bookmarking for an Enterprise
Central store
Search and keyword "tags"
Discovery via "pivot" browsing
Subscriptions
Authenticated identity
Internet and Intranet bookmarks
Support for both shared and private bookmarks
Designed for remixing (REST for dogear api)
Collaborative User Experience

Collaborative User Experience

Deployment
Technology Adoption Program (TAP)
Virtually no advertising
Steady adoption and formation of “folksonomy”
REST API for new uses
Collaborative User Experience Visualizing Taggers with pictures size according to number of bookmarks

Embedding Social Bookmarks into Search Collaborative User Experience April, 2007

Photo by rosswebdale r

Activities are the clusters of everyday work in business
Informal activities are the way work really happens
They have been the elusive subject of ethnography for 25 years
Collaborative User Experience Collective Work Practices Focus on activities we’re doing, not the tools we’re using

Cattail | Social File Sharing

Spectacular | Feed Aggregation

Unified Search

IBM’s social software through the years Communities Blogs Dogear Activities Profiles 1998 2002 2008 Persona Bluepages & Persona redesigned Connections Profiles BlueGroups Community tools Community Map Connections Communities BlogCentral Connections Blogs Dogear Connections Dogear Instant Collaboration UAM OpenActivities Connections Activities Activity Explorer

Photo by ppdigital

Photo bybikeracer

Let’s continue talking. @minassian [email_address] http://synch.rono.us http://tekmoda.com Thank you! Photo by derekkb

Special thanks to
Irene Greif & Dave Newbold
for lending me their own talks for this presentation.

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IBM's Grounds Up Social Software Transformation

by Suzanne Livingston on Nov 08, 2008

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IBM’s Grounds Up Social Software Transformation — Presentation Transcript