Suzanne O Minassian | IBM Social Software Product Manager | 23.10.2008 IBM’s Grounds-Up Social Software Transformation Photo by mclanaghan

Welcome to IBM Photo by derekkb

IBM has over 380,000 employees; over 50% are mobile

Photo by plasticrevolver

Fringe

Beehive

Atlas

Social Bookmarking for an Enterprise Central store Search and keyword "tags" Discovery via "pivot" browsing Subscriptions Authenticated identity Internet and Intranet bookmarks Support for both shared and private bookmarks Designed for remixing (REST for dogear api) Collaborative User Experience

Central store

Search and keyword "tags"

Discovery via "pivot" browsing

Subscriptions

Authenticated identity

Internet and Intranet bookmarks

Support for both shared and private bookmarks

Designed for remixing (REST for dogear api)

Collaborative User Experience

Collaborative User Experience

Deployment Technology Adoption Program (TAP) Virtually no advertising Steady adoption and formation of “folksonomy” REST API for new uses Collaborative User Experience Visualizing Taggers with pictures size according to number of bookmarks

Technology Adoption Program (TAP)

Virtually no advertising

Steady adoption and formation of “folksonomy”

REST API for new uses

Embedding Social Bookmarks into Search Collaborative User Experience April, 2007

Photo by rosswebdale r

Activities are the clusters of everyday work in business Informal activities are the way work really happens They have been the elusive subject of ethnography for 25 years Collaborative User Experience Collective Work Practices Focus on activities we’re doing, not the tools we’re using

Activities are the clusters of everyday work in business

Informal activities are the way work really happens

They have been the elusive subject of ethnography for 25 years

Cattail | Social File Sharing

Spectacular | Feed Aggregation

Unified Search

IBM’s social software through the years Communities Blogs Dogear Activities Profiles 1998 2002 2008 Persona Bluepages & Persona redesigned Connections Profiles BlueGroups Community tools Community Map Connections Communities BlogCentral Connections Blogs Dogear Connections Dogear Instant Collaboration UAM OpenActivities Connections Activities Activity Explorer

Photo by ppdigital

Photo bybikeracer

Let’s continue talking. @minassian [email_address] http://synch.rono.us http://tekmoda.com Thank you! Photo by derekkb

Special thanks to Irene Greif & Dave Newbold for lending me their own talks for this presentation.

Special thanks to

Irene Greif & Dave Newbold

for lending me their own talks for this presentation.

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