AN ENTERPRISING INVESTMENT
PROMOTION AGENCY

MINAS GERAIS
STATE &
MINASINVEST:
YOUR INVESTMENT
GATEWAY TO
INVESTMENTS IN
BRAZIL!

SUSTAINABLE DEVELOPMENT
“ Without investment, economic growth is impossible. Well-
planned and high-quality foreign investment in developing
countries can help make economic practices more
sustainable. Inappropriate investment, however, can
undermine communities and the environment.
Proper goal in attracting investment is quality, rather than
quantity. In the end, if investment does not increase well-
being on a sustainable basis, it is not worth having, much
less actively chasing. (International Institute for Sustainable
Development, Canada)
MINASINVEST believes there should exist an
appropriate balance between public interest and
private entrepreneurship that leads to social
progress and economic development

OUR MISSION OUR VISION
“THE STATE
TO LIVEN-UP AND
OF MINAS
PROMOTE THE BUSINESS
GERAIS
CLIMATE OF THE MINAS
CLUSTERED BY
GERAIS STATE,
INNOVATIVE
CORPORATIONS
AGGREGATING INNOVATIVE
WITH A
SOLUTIONS FOR THE
WELFARE AND
SUSTAINED DEVELOPMENT
LIFE QUALITY
SOCIETY.“
MINASINVEST brings together BUSINESS, the state’s leading RESEARCH
AND INNOVATION UNIVERSITIES and STATE GOVERNMENT in a
public/private partnership to build the state’s technology-rich economy.

TARGETING STRATEGY
IDENTIFYING MARKET
OUR STRATEGY
CAPITALIZING ON THE
NICHES AND DIRECTING MOST DISTINGUISHED ASSET
MINASINVEST TOWARDS:
OF MINAS:
SECURING MINAS GERAIS
:
COMPETITIVE ADVANTAGE
IN TERMS OF SITE - HUMAN CAPITAL
LOCATION . ADOPTING AS A STRATEGY
UTILIZING CUTTING OF BUSINESS INCUBATION:
EDGE INNOVATION THAT
-THE KNOWLEDGE
SUPPLANTS TRADITIONAL
COMPETITIVENESS ECONOMY
CONCEPTS. -(R&D, SCIENCE, APPLIED
TECHNOLOGIES

BRIEF DESCRIPTION
PERSONALITY NATURE GOALS SERVICES
MINASINVEST is a civil entity of public interest (OSCIP) as
determined by Federal Law 9.790/99 and State law 14.870/2003,
having as its principal social objective “the promotion of
sustainable economic and social development through the
experimentation of new models for promoting development.”

BRIEF DESCRIPTION
PERSONALITY NATURE GOALS SERVICES
MINASINVEST is an enterprising partnership between state
government and private corporations designed to lead marketing
and investment efforts for Minas Gerais Economic Development
Agencies and private interests.

BRIEF DESCRIPTION
PERSONALITY NATURE GOALS SERVICES
MINASINVEST objective is to attract new business investment,
locating new markets for Minas Gerais’ products and services,
promoting the state as an ideal location for living and working, as
well as mobilizing private resources for economic development.

BRIEF DESCRIPTION
PERSONALITY NATURE GOALS SERVICES
The role of MINASINVEST is to target and attract those types of
investment that will support the government’s broader economic
development goals and objectives.
. MINASINVEST is geared to the contemporary global context in
its approach of attracting and retaining FDI – foreign direct
investments.

BRIEFING OF SERVICES
SERVICES
Stimulating a favorable
Stimulating a favorable
Attraction of Business climate.
Business climate.
quality FDI –
Foreign Direct Identifying simple and
Identifying simple and
practical alternatives, facilitating
practical alternatives, facilitating
Investment the administrative barriers.
the administrative barriers.
Image Policy Service Investment
building advocacy facilitation generation

Integrating FDI – Foreign Direct Investment - Into Overall
Economic Development Strategy of the State of Minas Gerais
APPROACH
CONCEPT: FDI can bring many benefits to Minas Gerais, helping
Minas to achieve their broader-based economic development goals.
The government, in alliance with MINASINVEST can take steps to
increase the economic impact of each investment by pursuing
policies that support broader and long-lasting economic goals.
PRINCIPLES: strengthening and linking the knowledge and
information management for industrial and commercial application.
TOOL: Consolidation of a well-resourced and coordinated state level
investment promotion agency (IPA) - MINASINVEST – in partnership
with Government and other economic stake holders to provide the
services that can serve as a platform for more pro-active lead
generation.

Enhanced industry-university linkages.
POLICY INTERACTIONS
Minas Gerais has a substantial local research capability in its
universities and other research institutions. This capability,
however, is focused on basic research, rather than on applied
research that will have industrial or commercial uses.
By improving linkages between universities and firms,
MINASINVEST will help to capitalize on this existing research
capability for commercial purposes.
MINASINVEST has entered cooperation agreement with the main
research institutions in the State:
UNIVERSIDADE FEDERAL DE MINAS GERAIS – FUNDEP/UFMG
whichs pools 14 R&D universities – www.fundep.org.br
UNIVERSIDADE FEDERAL DE VICOSA – UFV – largest bio-science
university in Brasil – www.funarbe.org.br

POLICY INTERACTIONS
Building human capital.
A key way to increase the economic impact is to bring in
higher value-added investment. While the availability of low-
cost, unskilled labor is important to some types of FDI,
particularly export-oriented investment, attracting higher value-
added FDI requires a well-educated, and trained or trainable
workforce.
Minas’ ability to attract this higher value-added FDI, therefore,
is dependent upon greater investment in education and training,
particularly at the technical and managerial levels.
PARTNERSHIP WITH:
Business schools: FUNDAÇÃO DOM CABRAL and IBMEC
Universities: UFMG, UFV
This provides a highly effective interface where industry needs
are matched with academic strengths.