Grow Your Business Using the Power of the Internet Jeffrey M. Mims Mims Innovations, Inc. Hunt Valley, MD 21030 USA © 2009 Mims Innovations, Inc. All Rights Reserved.

Objectives Share real information you can use to grow your business NOW. Help overcome fear and instability related to the current recession. Provide methods to leverage the awesome marketing power of the Internet in your Business.

Share real information you can use to grow your business NOW.

Help overcome fear and instability related to the current recession.

Provide methods to leverage the awesome marketing power of the Internet in your Business.

Who Is This For? Business Owners Entrepreneurs Those Starting a New Business Executive Managers Internet Marketers Varying Levels of Internet/Technical Expertise

Business Owners

Entrepreneurs

Those Starting a New Business

Executive Managers

Internet Marketers

Varying Levels of Internet/Technical Expertise

Who Am I? Business Coach Internet Consultant: SEO, Web Development, Online Advertising, E-Commerce Internet Marketer & Entrepreneur – Mostly Fitness Industry

Business Coach

Internet Consultant: SEO, Web Development, Online Advertising, E-Commerce

Internet Marketer & Entrepreneur – Mostly Fitness Industry

Background Overview Software Development in the 1980s on Apple, Commodore, and the first IBM PCs Started Developing Web Sites in 1994 Ran Several Businesses (1993-Present), including Management Consulting, IT Consulting, Hosted Online Services, IT Product Sales (Offline & Online) Consulted with over 100 Companies from Fortune 50 to startups Sold IT Business in 2006 and Started Working as a Full Time Independent Internet Marketer Started Doing Limited SEO and Internet Business Consulting (by request) in 2007 Started Coaching Internet Business Owners in 2007

Software Development in the 1980s on Apple, Commodore, and the first IBM PCs

Started Developing Web Sites in 1994

Ran Several Businesses (1993-Present), including Management Consulting, IT Consulting, Hosted Online Services, IT Product Sales (Offline & Online)

Consulted with over 100 Companies from Fortune 50 to startups

Sold IT Business in 2006 and Started Working as a Full Time Independent Internet Marketer

Started Doing Limited SEO and Internet Business Consulting (by request) in 2007

Started Coaching Internet Business Owners in 2007

Haven’t I Heard This Before? This information is for virtually all types of online and offline businesses. This is NOT a technical discussion on how to implement internet strategies. You may have heard some of these things before… and that’s good. Chances are very high you need to hear them again. Time to act instead of just listening.

This information is for virtually all types of online and offline businesses.

This is NOT a technical discussion on how to implement internet strategies.

You may have heard some of these things before… and that’s good. Chances are very high you need to hear them again.

Time to act instead of just listening.

The Excuses Many people come up with excuses as to why these strategies won’t work for them or their business. I want to address the excuses and dispel the myths before they even come up. Is your business really that different from other businesses?

Excuses & Myths Local Business – Can’t Justify Internet Investment Retail Business Requires In-Person Sales Owner Not Technical Enough Target Market Not Online People Are Afraid to Buy or Submit Identity Online My Business is Different I’ve Tried Before & Failed I Expose Myself to Additional Risk Online

Local Business – Can’t Justify Internet Investment

Retail Business Requires In-Person Sales

Owner Not Technical Enough

Target Market Not Online

People Are Afraid to Buy or Submit Identity Online

My Business is Different

I’ve Tried Before & Failed

I Expose Myself to Additional Risk Online

Inspiration! I let success go to my head… I stopped learning for a time because I thought I was too busy (I learned the hard way). I realized I was making the same excuses as other business owners. I made several multi-million dollar mistakes. I often had so many ideas I lost track of what was most important. After helping so many other business owners get on track, I was able to do the same for myself. I saw the tremendous value in coaching and found a new perspective on business management.

Forget Excuses The Time to Grow is NOW

I’m Worried About You

Key Reason for Failure… MARGIN

Margin Low Margin = High Risk High Margin = Lower Risk Successful high margin businesses have more differentiation and long-term value. They are more than just a customer list, provider credentials, or a product patent.

Other Reasons Bad Business… Over-leveraged assets Inadequate cash flow/credit Loss of focus

Bad Business…

Over-leveraged assets

Inadequate cash flow/credit

Loss of focus

More Bad News Between One-Half and Two-Thirds Of All Businesses Will Fail Within Five Years According to the SBA

Between

One-Half and Two-Thirds

Of All Businesses Will Fail

Within Five Years

According to the SBA

SBA Reasons for Failure Lack of experience Insufficient capital Poor location Poor inventory management Over-investment in fixed assets Poor credit arrangements Personal use of business funds Unexpected growth DUH!

Lack of experience

Insufficient capital

Poor location

Poor inventory management

Over-investment in fixed assets

Poor credit arrangements

Personal use of business funds

Unexpected growth

Real Reasons… Lack of focus, strategy, employee management, & poor time management Not enough leads, low quality leads, single lead source (no diversity) Poor conversion of leads to customers (inability to close sales) Not enough attention on your current customers. Not collecting enough information, and not selling them ALL of the things they want (upsells, cross sells and ongoing sales) Overspending, undercharging, poor financial management

Lack of focus, strategy, employee management, & poor time management

Not enough leads, low quality leads, single lead source (no diversity)

Poor conversion of leads to customers (inability to close sales)

Not enough attention on your current customers. Not collecting enough information, and not selling them ALL of the things they want (upsells, cross sells and ongoing sales)

Overspending, undercharging, poor financial management

Risk Acceptance of Risk is a Major Factor in Businesses that Fail. If you don’t take risks in business… … you will fail. If you take too many risks in business… … you will fail.

What’s the Secret? The Secret is… TESTING The Internet is an excellent place to test marketing campaigns and assess consumer attitude because you can track all metrics through the entire sales process.

Embrace Failure… WHAT?!?! If you aren’t failing, you aren’t pushing your business as far as it can go.

Example You Are Desperate to Sell More Widgets… Newspaper Ad Radio Spot Television Commercial

Example Congratulations… You sell 10% more widgets… Now what?

Example Did you track each ads performance individually (direct response)? Which campaigns were profitable? Adjust, repeat, and measure again… When you fail here, you pay big money If you don’t track, you get NOTHING for your advertising investment

Did you track each ads performance individually (direct response)?

Which campaigns were profitable?

Adjust, repeat, and measure again…

When you fail here, you pay big money

If you don’t track, you get NOTHING for your advertising investment

Internet Advertising Pay Only When People Visit (PPC) or Buy (CPA) Can Track Metrics and Adjust Daily Track Sales to the Lead Source Create Leads for Online & Offline Campaigns Capture Contact Information to Continue Communication It often takes 5-7 communications to sell to a customer Automatically Up-sell and Cross-sell Online Determine Exact Placements for Ads or Let it Run Everywhere Create Advertising Partnerships

Pay Only When People Visit (PPC) or Buy (CPA)

Can Track Metrics and Adjust Daily

Track Sales to the Lead Source

Create Leads for Online & Offline Campaigns

Capture Contact Information to Continue Communication

It often takes 5-7 communications to sell to a customer

Automatically Up-sell and Cross-sell Online

Determine Exact Placements for Ads or Let it Run Everywhere

Create Advertising Partnerships

But Wait… There’s More Research & Survey Markets Online Run Test Promotions with Limited Budget Experiment with Pricing Experiment with Offer Combinations Survey Customers to Determine Their Needs & Desires Use Video so Customers Become Comfortable with You Educate your Customers without Spending Time Per Customer Make More Money By Referring Customers to Affiliate Programs or Incorporating Relevant Advertising

Research & Survey Markets Online

Run Test Promotions with Limited Budget

Experiment with Pricing

Experiment with Offer Combinations

Survey Customers to Determine Their Needs & Desires

Use Video so Customers Become Comfortable with You

Educate your Customers without Spending Time Per Customer

Make More Money By Referring Customers to Affiliate Programs or Incorporating Relevant Advertising

Building Cash Machines I Grow Internet-Based Cash Machines for My Clients

The Cash Process Science Behind Making More Money

The Cash Process Find a Viable Market (within your business area) Identify the Needs of that Market Create an Offer for that Market Test the Offer Measure the Results Adjust Until Profitable Adjust Until it Stops Growing Lather… Rinse… Repeat…

Find a Viable Market (within your business area)

Identify the Needs of that Market

Create an Offer for that Market

Test the Offer

Measure the Results

Adjust Until Profitable

Adjust Until it Stops Growing

Lather… Rinse… Repeat…

Web Sites Web Sites are clearly the Core of Internet Marketing Lots of Companies Can Build a Web Site It Takes Special Business Skill to Build a Company (with a Web Site or any other way) Building a Web Site will not Build a Business

Web Sites are clearly the Core of Internet Marketing

Lots of Companies Can Build a Web Site

It Takes Special Business Skill to Build a Company (with a Web Site or any other way)

Building a Web Site will not Build a Business

Web Sites In and of themselves, Web Sites Do Nothing to Grow a Business

What Builds Businesses? PROFIT Profit should be the primary measure of the success of your business. This is not to say you need to forsake integrity and customer service. That all plays into building profit.

Beyond Web Sites Traffic (Segregated) Interaction & Communication Conversion Automation

Traffic (Segregated)

Interaction & Communication

Conversion

Automation

Beyond Web Sites Traffic SEO (Organic Search Engine Ranking) Paid Advertising Social Media Not Just Any Traffic Target Market Target Demographic Using Keywords that Indicate Buying Intention Originating from Relevant Sites

Traffic

SEO (Organic Search Engine Ranking)

Paid Advertising

Social Media

Not Just Any Traffic

Target Market

Target Demographic

Using Keywords that Indicate Buying Intention

Originating from Relevant Sites

Beyond Web Sites Interaction/Communication - Retention/Interest Email Lists Teleseminars/Online Meetings On-site Social Media Elements Forums Ratings/Rankings/Reviews Blogs (comments) Off-site Social Media Elements Facebook, Myspace, etc… Video Sites (YouTube, Metacafe, Google Video, …) Content Sharing (HubPages, Squidoo, …) Social Bookmarking (Digg, Delicious, StumbleUpon, Reddit)

Interaction/Communication - Retention/Interest

Email Lists

Teleseminars/Online Meetings

On-site Social Media Elements

Forums

Ratings/Rankings/Reviews

Blogs (comments)

Off-site Social Media Elements

Facebook, Myspace, etc…

Video Sites (YouTube, Metacafe, Google Video, …)

Content Sharing (HubPages, Squidoo, …)

Social Bookmarking (Digg, Delicious, StumbleUpon, Reddit)

Beyond Web Sites Conversions Leads (for offline sales) Opt-Ins Direct Sales Up-Sells Continuity Sales (recurring)

Conversions

Leads (for offline sales)

Opt-Ins

Direct Sales

Up-Sells

Continuity Sales (recurring)

Beyond Web Sites Automation Reduce Staffing (business processes) Outsource Staffing (less overhead/cost) Reporting – Instant Analytics & Metrics Integration – Accounting, Inventory, etc. Payment Collection Quickly Scalable – Handle Growth

Automation

Reduce Staffing (business processes)

Outsource Staffing (less overhead/cost)

Reporting – Instant Analytics & Metrics

Integration – Accounting, Inventory, etc.

Payment Collection

Quickly Scalable – Handle Growth

Cooking Up More Money Combine them all in a saucepan over medium heat. Stir until profitable.

The Possibilities Are Endless There are dozens of ways you could use the power of the internet in your company to grow... Right now. You would almost assuredly make more money if you use these methods.

Upside-Down Priorities A large percentage of companies are created Backward Products are designed and services are offered before the market needs and desires are assessed. The coolest product in the world is very hard to sell without an existing market . Very few small businesses have the resources to create a market for their products.

Chasing Money… Build campaigns that bring customers to you. When you chase money, you lose focus. Be proactive. React only as a last resort. Raise value, don’t lower prices.

Build campaigns that bring customers to you.

When you chase money, you lose focus.

Be proactive.

React only as a last resort.

Raise value, don’t lower prices.

Market Analysis Analyzing and researching markets is far cheaper using the Internet

Internet Market Analysis Keyword analysis can determine the traffic available and the intentions of the market Online trend information can be used to find red-hot areas of interest Social media can be used to assess public opinion and get a feel for the market (even tiny niches) Spy tools can be utilized to see what the competition is doing, how they are advertising, and how much they are spending

Keyword analysis can determine the traffic available and the intentions of the market

Online trend information can be used to find red-hot areas of interest

Social media can be used to assess public opinion and get a feel for the market (even tiny niches)

Spy tools can be utilized to see what the competition is doing, how they are advertising, and how much they are spending

So, What’s Your Excuse?

Entrepreneur’s Enemy Possibility is the greatest asset and yet the greatest enemy of an entrepreneur… With such a vast potential for new business ideas or ways to promote a business, business owners often lose track of what’s most important to success. Without focus businesses only grow through luck.

How Can You Stay Focused? Business Coaching

Business Coaching Keeps you focused on what’s most important Allows you to talk through problems Helps with direction Offers outside perspectives Points you to valuable resources

Keeps you focused on what’s most important

Allows you to talk through problems

Helps with direction

Offers outside perspectives

Points you to valuable resources

Many Coaching Programs… Are group sessions with little to no individual attention Don’t provide enough time for a business owner to get through all the issues Provide motivation without specific action steps

Are group sessions with little to no individual attention

Don’t provide enough time for a business owner to get through all the issues

Provide motivation without specific action steps

Coaching with Jeff Mims Private, One-on-One Sessions Plenty of time for each session, plus additional “crisis” sessions included Specific emphasis on growing your business using the internet, technology, and creative marketing Guaranteed to grow your business

Private, One-on-One Sessions

Plenty of time for each session, plus additional “crisis” sessions included

Specific emphasis on growing your business using the internet, technology, and creative marketing

Guaranteed to grow your business

Coaching Packages Various packages available Best results with a one-year commitment Goal is for you to double your business $20,000 growth guarantee for business owners Annual retainer clients get 100 hours of basic web services for free

Various packages available

Best results with a one-year commitment

Goal is for you to double your business

$20,000 growth guarantee for business owners

Annual retainer clients get 100 hours of basic web services for free

Coaching Packages No risk – Money back guarantee Performance guaranteed for annual clients Significant discount for web and internet marketing services (including SEO) Strictly limited number of spots insures ample attention Prospective clients must be approved

No risk – Money back guarantee

Performance guaranteed for annual clients

Significant discount for web and internet marketing services (including SEO)

Strictly limited number of spots insures ample attention

Prospective clients must be approved

Annual Coaching One coaching session (one-hour) per week One crisis session (one-hour) per month Basic web services – 100 hours total Discount of 20% off standard rates for additional work

One coaching session (one-hour) per week

One crisis session (one-hour) per month

Basic web services – 100 hours total

Discount of 20% off standard rates for additional work

Annual Coaching Guaranteed Earnings Growth $20,000 20% Discount on Additional Services $24,000 Total $8,500 100 Bonus Internet/Web Services $3,000 12 Monthly Crisis Telephone Coaching $13,000 52 Weekly Telephone Coaching Cost Sessions Includes

Annual Coaching Special Sign-up before Feb 1, 2009 and this package is only… $9997 Double your Investment GUARANTEED You could easily sell the included technical services for $100/hour and make the coaching FREE Retainer-based. You can quit anytime.

Other Coaching Options Same Coaching, Less Commitment… Semi-Annual Monthly Limited Annual (12 sessions) Single Session Half Sessions

Same Coaching, Less Commitment…

Semi-Annual

Monthly

Limited Annual (12 sessions)

Single Session

Half Sessions

Do-It-Yourself Business Growth Formula Five – Business Growth Program Margin Magnifier Sales Stackers Lead Landslide Conversion Control Turbo Thruster

Formula Five – Business Growth Program

Margin Magnifier

Sales Stackers

Lead Landslide

Conversion Control

Turbo Thruster

Formula Five Free Example Learn how to revive dead customers in minutes Learn how to increase your margins by boosting the perceived value of your offers

Learn how to revive dead customers in minutes

Learn how to increase your margins by boosting the perceived value of your offers

Try Formula Five www.mimsin.com/F5 (MyFormulaFive.com) Watch the Videos Use the Techniques Double your Business Get Free Coaching with Me

Web Presence Build a Powerful Web Presence… That grows businesses. WebPresencePower.com Custom packages and solutions.

Thanks for Attending Special Gifts – Choose One Three Months SMB Builder Service Full Web Assessment One Hour Coaching Session Single Page Web Optimization & Consultation for $99 Email me with your choice at: [email_address]

Special Gifts – Choose One

Three Months SMB Builder Service

Full Web Assessment

One Hour Coaching Session

Single Page Web Optimization & Consultation for $99

Email me with your choice at:

[email_address]

SMB Builder Opens Feb 1, 2009 Step-by-Step, Brick-by-Brick Methodology for Growing your Business Every 1-2 weeks you’ll receive a new SMB Builder’s Package Each one of these is a concise singular method you can use to grow your business in as little as two hours.

Internet Power Guide - Free WebPresenceSuccess.com

Questions?

Contact Me Jeffrey M. Mims Mims Innovations, Inc. Email: [email_address] AIM: JeffreyMims Phone: 888-859-8179 Coaching Information/Application: www.WebPresenceSuccess.com

Thank You!